Get Your Social Media Operations Act Together

Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of [...]

Why the Digital Divide is Death to Your PR Firm

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]

Nobody Said Social Media Was Easy

Social media isn’t inexpensive, it’s different expensive. In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service [...]

Finding New Blood With Your Social Media Presence

Guest post by Eric Reid (@ciaoenrico) an SEO, blogger and social media marketer from Tempe, Arizona. He writes about these subjects on his own blog, Ciaoenrico. In his spare time, he writes plays and posts minutiae to Brightkite. There is a wealth of advice on how to get your company to go “social.” But people [...]

Passion Trumps Position

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]