Get Your Social Media Operations Act Together
- July 15th, 2010 | Written By: Josh Lysne
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Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of [...]
Tagged as: AdFarm, Flint Group, Josh Lysne, social media operations, social media responsibilities, social media staffing
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Why the Digital Divide is Death to Your PR Firm
- July 13th, 2010 | Written By: sosnow
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Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for [...]
Tagged as: Bliss public relations, business transformation, digital divide, Elizabeth Sosnow, personal branding, PR 2.0, PR firms, public relations firms, social media adoption, social media staffing
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Nobody Said Social Media Was Easy
- April 21st, 2010 | Written By: Jay Baer
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Social media isn’t inexpensive, it’s different expensive. In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service [...]
Tagged as: social media, social media organization, social media staffing, social media time management
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Finding New Blood With Your Social Media Presence
- September 9th, 2009 | Written By: Eric Reid
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Guest post by Eric Reid (@ciaoenrico) an SEO, blogger and social media marketer from Tempe, Arizona. He writes about these subjects on his own blog, Ciaoenrico. In his spare time, he writes plays and posts minutiae to Brightkite. There is a wealth of advice on how to get your company to go “social.” But people [...]
Tagged as: employment, personnel, social media, social media recruiting, social media staffing, social profiles
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Passion Trumps Position
- August 18th, 2009 | Written By: Jay Baer
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Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]
Tagged as: blogging, corporate social media, social media, social media adoption, social media staffing, social media strategy
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