Career Paths and Top Tips from 27 Big Company Social Media Professionals


It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? See directly (and download) on Slideshare here What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast, where my co-hosts and I interview a social […]

Community Management

6 Skills You Need To Be A Social Media Professional


Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. When Amber Naslund and I wrote The NOW Revolution in […]

Content Marketing

7 Ways to Take the Media World by Storm

Epic Content Marketing

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. […]

Being Loud About 3M’s Quiet but Powerful Innovations

Greg Gerik

Greg Gerik, Social Media Leader for the Global E-Transformation Team at 3M, joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Read on for some of the highlights and tweetable […]

How to Find Your Social Voice and Help Others Do the Same

Michele Wingate

Michele Wingate, Social Media Manager for American Family Insurance, joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our […]

Is Your Brand Socially Agile?

Andy White @white

Andy White, Senior Manager of Social Media Marketing at M80 and creative genius behind Audi‘s social media strategy, joins the Social Pros Podcast this week to discuss the importance of brand trust in a social media team, the thought process behind the successful #WantAnR8 campaign, and how Audi’s social agility lets him get things done. Read on for […]

Baer Facts, Social Business, Social Media Staffing and Operations

Convergence of Marketing and Journalism is a Recipe for Better Content


In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta […]

Social Media Strategy

The 3 Rock Solid Questions To Guide 2013 Social Media Success

3 Rock Solid Questions To Guide Your Social Media Success

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social […]

Social Business, Social Media Staffing and Operations

5 Keys to Effective Social Media and Content Insourcing

5 Keys to Effective Social Media and Content Insourcing

Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]