Guest Posts, Social Business, Social Media Strategy, Social Business

The Hybrids are Coming: Evolution of the Prototype Marketer

Paul Roetzer

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments and marketing agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic […]

Social Media Strategy

4 Nearly Guaranteed 2012 Social Media Predictions

2012 Social Marketing Predictions

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz (whose MediaPost Social Media Insider columns you should be reading) […]

Social Business, Social Media Staffing and Operations

Permission is the Enemy of Speed

speed wins

This week I’ve been writing about speed and response expectations for business on the social Web. Ultimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response […]

Social Business, Social Media Staffing and Operations

6 Ways to Show You Give a Damn in a Job Interview

job interview

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. He was an intelligent, well qualified senior candidate. Over the course of […]

Convince and Convert, Digital Marketing, Social Business, Social Media Measurement, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing, Social Media ROI, Social Media Staffing and Operations

The 5 Dangerous Realities of Social Media for Business

2013-12-15_0754

The 5 Dangerous Realities of Social Media View more presentations from Jay Baer (summary of my keynote at Get Social PRSSA) The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing, the money guys have shown up on the scene – right on cue. […]

Social Business, Social Media Case Studies, Social Media Strategy, Social Media Crisis, Social Media Policy, Social Media Staffing and Operations, Top 10

Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

twit happens

Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]

Convince and Convert, Social Business, Social Media Case Studies, Social Media Book, Social Media Staffing and Operations, The Now Revolution

The 5 Critical Social Media Skills You Need to Disperse

5 critical social media skills you need to disperse

Your customers, prospects, and the people looking for you online don’t care about your company structure. If they find you on Twitter, or leave a comment on your blog, they’re looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is. Everybody in […]

Content Marketing, Guest Posts, Social Business, Blogging and Content Creation, Social Media Staffing and Operations

Get Your Social Media Operations Act Together

social media operations

Guest post by Josh Lysne, Director of Digital Strategy for the Flint Group of agencies and AdFarm, specializes in the development of multi-channel communication strategies for a wide range of clients ranging from small businesses to large global corporations. When it comes to creating a social media strategy, there is one, often overlooked piece of […]

Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

digital divide

Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]

Social Business

Nobody Said Social Media Was Easy

social media time management

Social media isn’t inexpensive, it’s different expensive. In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service […]