How to Match 10 Key Success Metrics to Your Blogging Strategy
- March 4th, 2010 | Written By: Jay Baer
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If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics.
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?
However, [...]
Tagged as: blog, blog strategy, blogging, content creation, corporate blogging, social media, social media ROI, success metrics, web analytics
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4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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Social Media and Email – More Alike than Different
- February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?
Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]
Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media
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Integrating Email and Social Media with Flowtown
- February 10th, 2010 | Written By: Jay Baer
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Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]
Tagged as: email marketing, email segmentation, ethan bloch, flowtown, social anthropology, social media, social media integration
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The Social Impact of Friendships and Lies
- February 9th, 2010 | Written By: Jay Baer
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Do you trust me?
Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web.
But, a new study by Edelman (whose digital arm features [...]
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The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
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There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
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Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
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Attacking the Social Media Lynch Mob
- January 18th, 2010 | Written By: Jay Baer
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Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Tagged as: social media, social media consultants, social media consulting, Social Media Marketing, social media snake oil, social media strategy, social media tools
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Social Media Plus Sucking Equals Success
- January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]
Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water
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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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