11 Whys I’m a Social Media Addict
- September 2nd, 2010 | Written By: Jay Baer
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Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending [...]
Tagged as: Convince and Convert, jay baer, social media, Social Media Marketing, social networking, the now revolution
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Are You Treating Your Fans Like Cattle
- June 30th, 2010 | Written By: Jay Baer
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Email ain’t dead yet. When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client), in a sweeping survey of 400+ Americans. (play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically [...]
Tagged as: content marketing, email, exacttarget, facebook, relevancy, research, social media, social segmentation
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3 Ways Infomercials Can Inspire Your Social Media
- June 24th, 2010 | Written By: Jay Baer
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I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]
Tagged as: authenticity, humanization, infomercials, social media, Social Media Marketing, social media strategy, Video
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Why You’re the Key to Social Media Success
- June 22nd, 2010 | Written By: Jay Baer
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The biggest obstacle standing in the way of companies’ embrace of social media isn’t the tools, or measurement confusion, or even being able to make the time to do it day-to-day. The biggest obstacle is corporate culture. New research from White Horse of 104 companies found that in 86% of companies, executives are not using [...]
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18 Social Media Quotes My Wife Is Sick of Hearing Me Say
- May 13th, 2010 | Written By: Jay Baer
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In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs at events from sea to shining sea, I’ve fallen into the habit of repeating myself. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a [...]
Tagged as: social media, Social Media Marketing, social media quotes
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