Instagram Stories benefits Snapchat by purifying the core audience and creating marketplace differentiation. Also, what does Instagram become now?
The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site.
5 statistics from Edison Research and their Infinite Dial study that prove that Snapchat is the 2nd most powerful social platform in the US.
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
Each of the major pro sports leagues has its equivalent social network. It’s a remarkable coincidence, as you’ll see in this infographic and post.
In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a […]
The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but […]
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance […]
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, […]
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]