Social Media Tools, Facebook

Why Facebook Is More Like Verizon Than Like Google


In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a […]

Social Media Tools

Wake Up – Why It’s Now About the Media not the Social


The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]

Social Media Strategy

How to Know if You’re Spread Too Thin in Social Media

Image from

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance […]

Baer Facts, Email, Email Marketing Advice

Why Email Volume Won’t Decrease

There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant […]

Social Media Strategy

The 3 Rock Solid Questions To Guide 2013 Social Media Success

3 Rock Solid Questions To Guide Your Social Media Success

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social […]

Social Media Strategy

Is Your Social Network a Puppy or a Dog?

social media puppy

There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him. And then the puppy does grow up. And you have to […]

Social Media Tools

Don’t Be a Social Media Guinea Pig


When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, […]

Social Pros Podcast 5 – Chad Pollitt, Kuno Creative

Pew Internet Life Unfriending Stat

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt, the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending […]

Social Media Tools, Facebook

Guy Kawasaki, Cristal, and 19 Facebook Webinars


Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers, and keeping up on Facebook for business can be a significant time investment. Lots of newsletters, blog posts, and case studies to consume. But now you can get the straight scoop on what’s happening on Facebook for your business, and […]