In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but [...]
How to Know if You’re Spread Too Thin in Social Media
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance [...]
The Best Social Media Advice I Learned in Kindergarten
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about LinkedIn’s recent marketing program whereby they sent emails to members announcing their profiles were in the top 10%, 5%, or 1% of all profiles viewed. (excellent coverage about it from LinkedIn consultant Andy Foote) As Andy and others pointed out, [...]
Why Email Volume Won’t Decrease
There have been several blog posts and predictions recently (most notably this one from Ryan Holmes, the CEO of Hootsuite) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant [...]
The 3 Rock Solid Questions To Guide 2013 Social Media Success
There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. So much has been written about the mechanics of social [...]
Is Your Social Network a Puppy or a Dog?
There’s nothing better than getting a new puppy. He’s so exciting and vibrant and interesting and funny. It’s fun to think about what he’ll be like when he grows up. Everywhere you go people ask you about him, and look at him, and want to hold him. And then the puppy does grow up. And you have to [...]
Don’t Be a Social Media Guinea Pig
When it comes to social media, there are few sure bets. One thing’s certain, however: people go nuts for new stuff. Show someone the latest gizmo, doodad, or whatchamacallit dubbed the “Next Big Thing,” and it will be very difficult for him or her to resist the urge to jump aboard. There’s something a little crazy, however, [...]
Social Networking Spam – 5 Rules for Marketers
Josh Mackey is General Manager at PeekAnalytics, a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions [...]
Social Pros Podcast 5 – Chad Pollitt, Kuno Creative
This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt, the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending [...]
5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with [...]
