Social Media Tools, Facebook

History Repeats – Facebook is the new AOL


My piece of a panel discussion on trends at SocialSlam in Knoxville, Tennessee a great event put together by my friend Mark W. Schaefer. History Repeats: AOL, Facebook, and Castles of Data View more presentations from Jay Baer Starting in 1992, America Online (AOL) spent more than $300 million sending floppy disks and later CDs […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Book Reviews, Facebook, Social Media Marketing

Advice for Facebook Marketing – ebook Showdown


Is your company appropriately serious about Facebook? Facebook’s sweeping changes to the “Pages” function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social media strategy, and Vitamin Water and others are tagging their […]