YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
social crm 13  |  Add Yours

How Social Media and Smartphones Breed a Petri Dish of Negativity

It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year, meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge Several different mechanisms to [...]

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Social Media Staffing and Operations 13  |  Add Yours

5 Keys to Effective Social Media and Content Insourcing

Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates [...]

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Social Pros Podcast 2  |  Add Yours

Social Pros 26 – Richard Owen, Satmetrix

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. Read on for insights from Jay Baer & Eric Boggs‘s Social Media Stat of the Week (This week: The Altimeter Group released the public report, The Social Media ROI Cookbook. It’s six ingredients, top brands used to measure the [...]

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Social Media Crisis 3  |  Add Yours

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis View more presentations from Jay Baer One [...]

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Convince & Convert News 153  |  Add Yours

Why I’m Not Writing a Book This Year

I was all set to write another book this year. Solo this time, as my book spouse Amber Naslund has her hands full with her new social business consultancy Sidera Works. I loved writing half of The NOW Revolution, and loved even more traveling around North America giving presentations about social media and social business [...]

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Social Media Book 2  |  Add Yours

Whew! A NOW Revolution Thank You

Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without [...]

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Social Media Staffing and Operations 2  |  Add Yours

Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media

Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late [...]

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social media strategy 19  |  Add Yours

The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity [...]

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social media case studies 17  |  Add Yours

Please Vote for the NOW Revolutionary of the Month

Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW [...]

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Social Media Staffing and Operations 93  |  Add Yours

Blinded by the White: Social Media and Diversity

Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia” – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent [...]

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