Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. When Amber Naslund and I wrote The NOW Revolution in […]
It’s time to recalibrate your expectations about customer complaints. 57% of Americans will have a smartphone this year, meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge Several different mechanisms to […]
Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]
This is probably the most important blog post you’ll never need. Drawn from a section of my book The NOW Revolution, I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. 8 Steps to Manage a Social Media Crisis from Jay Baer One of the keys […]
I was all set to write another book this year. Solo this time, as my book spouse Amber Naslund has her hands full with her new social business consultancy Sidera Works. I loved writing half of The NOW Revolution, and loved even more traveling around North America giving presentations about social media and social business […]
Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without […]
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late […]
Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution. We discuss: Competition and social media gurus, wheat, and chaff; The future of Twitter and its stickiness problem; Agencies stubbing their social media toes; Do social crises create measurable business declines; The path to social ubiquity […]
Real-time business is about capitalizing on opportunity. About keeping your antennae up and finding a way to engage with speed and context. Last month, Amber Naslund and I named our first NOW Revolutionary, someone who’s living the faster, smarter, and more social principles we wrote about in The NOW Revolution. Our first winner was NOW […]
Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia” – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent […]