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February 28, 2011 Written By: 3 Comments

Social Media Success Summit 2011 – It’s On!

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. Do you agree? For a limited time, for $297 you get

Filed Under: Conferences and Events Tagged With: , , , ,
November 28, 2010 Written By: 15 Comments

Demystify Content Marketing with Content Rules

Content Marketing Crash Course

The intermediary is dead. We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves. Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions

Filed Under: Book Reviews, Content Marketing Tagged With: , , , , , , , ,
March 22, 2010 Written By: 70 Comments

You’re Invited to the Socialpalooza

I’m excited to let you know that I’m an instructor for Social Media Success Summit 2010. I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. Over ~30 days, there are 24 sessions about everything social media, and because it’s totally virtual, one

November 3, 2009 Written By: 133 Comments

How to Integrate Social Media Into Your Marketing

View more presentations from Jason Baer. This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC). The Big Social Media Integration Picture Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the

November 6, 2008 Written By: 24 Comments

3 Reasons the Recession is Great News for Social Media

photo-by-bflick-via-flickr

This recession is looking worse than Sylvester Stallone all roided up for that recent Rambo 14 (Rambo goes to the buffet for the Early Bird Special with some pals) movie. It’s going to be bad. But for social media, it just might be the best possible circumstance. Here’s why: 1. Smart Buying Consumer confidence is