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social media strategy 19  |  Add Yours

The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution.

We discuss:

  • Competition and social media gurus, wheat, and chaff;
  • The future of Twitter and its stickiness problem;
  • Agencies stubbing their social media toes;
  • Do social crises create measurable business declines;
  • The path to social ubiquity

What do you think?

pf button both The Reality of Competition in a Maturing Social Marketplace
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • Anonymous

    Great feature with wise comment and up-to-date insights. Interesting take on the future of Twitter and evaluation of its validity.

    • http://www.convinceandconvert.com jaybaer

      Thanks Barbara. I appreciate that.

  • Anonymous

    LOVE the description of what Twitter is and what it will become! The “Companies who genuinely care about their customers are good at Social Media…” segment is so profoundly true that I am going to hang it up in my office and repeat it to my clients ad nauseum.

    • http://www.convinceandconvert.com jaybaer

      Thanks for that Amy. Glad you liked it!

  • http://www.hellobloggerz.com/ Obaidul Haque

    Great insights, Jay. Totally agree with your point that social media engagement ultimately comes down to how genuinely an organization cares about its customers. And that ‘This is cool link’ kind of Twitter udpates are not actually conversations.

    Thanks for the wonderful tips.

  • http://twitter.com/eldoren Gordon Currie

    I have to say I am impressed. A great interview and a very down to earth approach. I like that. I too was intetested in the comments on Twitter. As well, the changes that come as more and more people get smart phones. Great interview Jay

    • http://www.convinceandconvert.com jaybaer

      Thank you Gordon!

  • http://www.russhenneberry.com/ Russ Henneberry

    It’s been interesting to hear your skepticism about Twitter lately. Just anecdotally I know that Twitter is no where near the level of adoption of Facebook. By anecdotally I mean that my friends heckle me when we go out for beers. Not a single one of them is on Twitter and I really can’t imagine that they ever will be. The numbers you have been quoting lately confirm that.

  • http://www.shaunastacy.com/ Shauna Stacy

    Great responses to tough questions. Thanks, Jay!

  • http://diyblogger.net/about Dino Dogan

    I dig your style dude…on point :-)

  • http://diyblogger.net/about Dino Dogan

    I dig your style dude…on point :-)

  • http://www.online-business-virtual-assistant.com/ Virtual office assistant

    Great post. You are right. Social Media is not a platform to deliver sales pitch. It’s not about talking about yourself. Listening to the audience to find out their needs and then responding to them to fulfill those can result in a healthy relationship in between the business and its customers. And Social Media is the right place to practice that.

  • http://blog.socialmediahq.com Nick Robinson

    Hey Jay, great video. Excellent point about the real time distribution of negative sentiment for companies who make business/social media mistakes. On a side note: I am a little confused about who wrote what chapters in the Now Revolution. I am starting to think the chapters were split 50/50?

  • http://blog.socialmediahq.com Nick Robinson

    Hey Jay, great video. Excellent point about the real time distribution of negative sentiment for companies who make business/social media mistakes. On a side note: I am a little confused about who wrote what chapters in the Now Revolution. I am starting to think the chapters were split 50/50?

    • http://www.convinceandconvert.com jaybaer

      Yes we split the writing by chapter. But can you guess who wrote which chapters?

      • http://blog.socialmediahq.com Nick Robinson

        Sometimes I think it’s Amber’s chapter, but then I catch a witty 1 liner that is familiar with your writing. I’ll write a blog post about it.

  • http://blog.socialmediahq.com Nick Robinson

    Hey Jay, great video. Excellent point about the real time distribution of negative sentiment for companies who make business/social media mistakes. On a side note: I am a little confused about who wrote what chapters in the Now Revolution. I am starting to think the chapters were split 50/50?

  • http://www.keylogger.in Download Keylogger

    Excellent video Jay. I like with your viewpoint about what companies can do in social media like twitter to engage visitors and interact with clients to build trust and reputation of their company.

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