Using Location-based Services for Content Marketing

Hello:

My name is Will Lee, a graduate student at New York University. As part of my Master's Thesis, I am conducting a study on mobile applications for smart devices; with the focus on location-based services (LBS). The study aims to understand how the three key factors—practical functions, fun & games, privacy risk—affect the adoption of location-based services applications (by gender).

I am writing to inquire whether its ok to post a link to the comment section of this page. The link will forward participants to the survey. I can send you the link via email and details about the study prior to your decision. Of course if you agree, I would be happy to share some of the study's findings.

Thanks for your consideration.

Will Lee

Wkl209@nyu.edu

Foursquare would be a win-win. Your customers share information with other customers, but it also acts as a customer satisfaction survey. If people are suggesting to get the fries and not the chips, the business knows to alter something about their chips.

It's like stealing candy from a baby.

Interesting
post about the possibility of utilizing location-based services for content
creation.  Thanks for the suggestions.Thanks for the suggestions.

I've been using 12StarsMedia's Real Simple Video since mid
2010, and I'm an evangelist. It's a great, easy to work with, team of
knowledgeable people. Contact me about 12Stars anytime.

Great points on taking the content and using it to your advantage. I@chrisbaggott@basschaos
can come up with a plug in for Foursquare to use
the content on your blog ;) In reference to Carl Natale's comment here
is a blog I wrote about how I used tips as a business
of Houlihans in Indy both
spoke at the Foursquare Day Indy event about leaving and using tips as a
business.

Nice helpful post. You love Tequila and you'll drive to find the hockey game. You had me at hello.

What do you think about businesses transparently adding tips about their businesses? Relying on customers to tip others off about cool events such as beer school is iffy. The bar is lucky someone thought to mention beer school.

The key is transparency. Don't create an alias and pretend to be a customer. But be yourself and use the channel to brag.

Thanks for this great posts and this great video too. I never had an idea that tip would have this much content in itself. and have to start applying it .

Shilpi
Singha Roy

NICE! Never thought of using tip information in that way. Opens the door for businesses to get really creative. Folks like the beer education night? How about streaming one of those events live? Get customers' mouths watering if you will. Hey, they might just show up for the next one, tell some friends. Thanks for the inspiration here.

Foursquare in particular is excellent because of their data breakdown. Any brick and mortar store that's not established and engaged there is really missing out. Great points, Jay. Thanks for sharing.