YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

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Blogging and Content Creation 23  |  Add Yours

Does Your Corporate Blog Measure Up

There’s a fair amount of agreement on principles on an effective blog, and even widespread head nodding regarding what success metrics are important. However, there’s very little available with regard to blog metrics benchmarking, and how your blog compares to others.

I’m hoping to change that. And you can help by taking this short survey.

My friends at Compendium Blogware (disclosure: I’m an advisor to the company), have launched a new survey that will help corporate marketers evaluate their blog metrics. I’m working on this survey with social media consultant Jason Falls, corporate blogging expert Debbie Weil, and Chris Baggott from Compendium.

blogging survey Does Your Corporate Blog Measure Up
If you have access to your blog’s analytics (Google Analytics is fine), the survey will take you fewer than 120 seconds to complete, because all of the requested data should be available on the summary page of your analytics program.

Would you please take two minutes and participate? If you provide your email address, we’ll send you a summary of the results when analysis is completed in a few weeks.

Thanks for your help.

pf button both Does Your Corporate Blog Measure Up
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://twitter.com/dkasrel/statuses/6777287208 dkasrel (Deni Kasrel)

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    RT @arikhanson: Take 2 mins to help @jaybaer & co. 4 study benchmarking and effective metrics in corporate blogging? [link to post]

    – Posted using Chat Catcher

  • http://twitter.com/arikhanson/statuses/6777080797 arikhanson (arikhanson)

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  • http://twitter.com/arikhanson/statuses/6777080797 arikhanson (arikhanson)

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    Take 2 minutes to help @jaybaer & co. as they study benchmarking and effective metrics in corporate blogging? [link to post]

    – Posted using Chat Catcher

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