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@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
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Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.
No Longer a Single Platform
YouTube, Facebook, Instagram, Twitter—the list goes on and on of the many social media platforms your business can use to engage your customers in different ways. It makes sense to have a specific strategy for each type of content and platform, but with the recent updates to Instagram, overall “Instagram strategies” are not enough.
According to Jenn Herman of Jenn’s Trends, your business should be treating Instagram as if it were three totally different platforms. A simplified way to think about this is imagining traditional posts as the place for your more curated, high-level content. Stories are the spot for more spontaneous, off-the-cuff content, though that’s not to say you shouldn’t be putting thought into them. Finally, the new IGTV has emerged as more of a YouTube competitor, allowing videos up to ten minutes long.
It might sound like a lot of work at first. But given Instagram’s status as one of the best social platforms for reaching your customers, some extra work on your Instagram strategies can only serve to enhance that engagement.
In This Episode
- Why Instagram is the best place to gain “purposeful traffic.”
- Why IGTV requires a totally different strategy than Instagram Stories.
- How to effectively use hashtags.
- Why businesses should be posting less on Instagram.
- How to use Carousels.
- How to craft Stories.
Quotes From This Episode
Instagram has evolved into these micro-platforms that all need their own separate strategies. Share on X
“Popularity is a very small fraction of the algorithm on Instagram. It’s based on individual interaction.” — @jenns_trends
“Post less content and better content. If it’s not worth posting, don’t post it. Just make sure that you’re putting out the quality content that people actually want to see and interact with.” — @jenns_trends
Resources
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