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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss choosing the right business technology.
Don’t Buy the Hype
When it comes to purchasing business technology, it can be easy to get swept up in the excitement over new gadgets and features. Unfortunately, this leads many businesses to break their budgets on things they really don’t need.
Charlie Lynch, the Global Director of Digital Engagement at Franklin Covey, has three great tips to help your business determine when you should invest in business technology and how to choose what is right for you. Chief among them is creating a project plan that outlines your goals and desired end result. But even more important than knowing your budget and goals, Charlie says, is focusing on the user interface and the size of your team. If you are purchasing technology for your team to use, make sure it’s appropriate for the size of your team and something that will integrate smoothly into your workflow.
By starting with these three tips in mind, you will set yourself up to make wiser and more effective decisions the next time you are shopping for business technology.
In This Episode
- How Franklin Covey adds value to their online presence.
- Why you should invest in people before business technology.
- How to develop a project plan.
- How to avoid being oversold on features you don’t need.
Quotes From This Episode
“Know exactly what you need, and hone in on those specific pieces. Not everyone needs an enterprise-level tool.” — @lunchmob
“Something that we really focus on at Franklin Covey is building out structures and giving people frameworks to be more effective.” — @lunchmob
“Have a project plan. Know your goals and the end result you want.” — @lunchmob
Resources
Content Experience Lightning Round
If you could meet a superhero, who would it be, and if you could be a superhero, who would it be?
Charlie would love to meet Spider-Man because that is a character he has always felt he could relate to. If he could be any superhero, he would probably choose Wolverine!
Randy would love to meet Iron Man because he is such a successful entrepreneur, but he would love to be Spider-Man!
Anna’s favorite comic book growing up was The Maxx, so she would love to meet him, but if she could be any superhero it would be Phoenix—“but not crazy!”
See you next week!
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