Tales From Two Hosts: Jay & Adam’s Magic Mic Moments

transcript was exported on May 13, 2022 – view latest version here.

Baer:

to social pros, everybody. This is a very special episode. That includes all three of your regular social pros hosts. Typically you only get two of us on each episode. I’m Jay Baer from convince a convert joined by the awesome Anna Hrach from convince and convert. Hey Anna

Hrach:

Jay, how you doing

Baer:

well? And the man, the myth, the legend, Mr. Adam Brown. Adam, what is up?

Brown:

am here. I am excited about this episode in a bittersweet sort of way, but Jay, I think you’re going to share what this is all about.

Baer:

a tragic comedy is what it is. It it’s a , it’s a black comedy before we, before we unveil our special news in this special episode of social pros, a quick reminder that we’re now over 500 episodes of this podcast to commemorate such an occasion. We put together a spectacular companion ebook called social pros 500, where we recounted some of our favorite episodes, some advice from some of our most frequent guests. You will love it and we won’t even charge you for it. You just have to go to this webpage to download it where great question go to Bitly slash social pros, 500 B I Y slash social prose, five zero. Speaking of social pros. It’s absolutely been my honor. And Adam’s pleasure to be part of the show for so very long. Adam, tell me again, when did you start as the social pros cohost with me?

Brown:

think it’s been five years. Let me pull this up as we speak. That is how the realtime nature of this show goes. But if I scroll back into my

Baer:

Brown:

looks like July 7th, 2015 was my first record.

Baer:

that’s like almost seven years, actually.

Brown:

seven years

Baer:

Right? Wow. Wow. Okay. So even longer than I thought, almost seven years of recording this show almost every single week, Adam Brown has given well more than his fair share of wisdom of good humor and attention to the social pro podcast. And now Mr. Adam Brown is taking a sabbatical from his employers at Salesforce to run a business that is incredibly special and very close to his heart. Adam, tell the friends in the social pros community, what you’re gonna be doing

Brown:

I, I appreciate that. And the interesting thing is, is how all of our worlds certainly conflate and, and merge little personal note. First, my my dad passed away last November and he was a very special person to me and was really the person that had a lot to do with me getting into marketing and advertising. My dad had an advertising agency in Nashville, Tennessee, and did ads for car dealers, banks, grocery stores, you name, it wrote lots of jingles, lots of campaign music a wonderful creative person. And as I was going off to college, the university of Tennessee in the 1990s, dad decided to write a little book and he wrote a little book for me as I was going off to college. And it was a book that many of our listeners may have heard of.

Brown:

was called life’s little instruction book, and it was 511 comments and observations that dad was giving to me for the last time, as he was saying goodbye to me, checking in the dorm at the university of Tennessee in Knoxville in 1990, the book included such insights as have a dog compliment three people each day, call your mother. And most importantly for my college era don’t drink anything blue. The book certainly transformed his life and created a franchise. The little book was on the New York times bestseller list for two consecutive years and was really a, a transformational thing. And, and over the years, dad has parlayed that book into a variety of things from greeting cards to TV shows, to dozens of books and with dad’s passing Salesforce has been so gracious in allowing me to take a a year or so off that they said that the story is open when I want to come back, but I’m gonna focus on my dad’s legacy and his catalog of insights and wisdoms now 25 years old. And we’ve got some really interesting excitement in Hollywood about perhaps optioning the, the little book for a TV show a refresh of the book here when dad wrote the book, there was no Twitter. There was no social media, there was no email if you will. So there’s some really exciting things that I’m gonna get to do now for the next year.

Hrach:

remember I, I, I didn’t know your dad wrote that book until recently, Adam, and that just blew my mind cuz I remember it everywhere. And I actually remember in borders books, which no longer exists now and seeing it and it’s such an awesome opportunity and genuinely bittersweet, I think is the best word possible. So happy for you. So sad for us that you get to go explore this and, and take a sabbatical, but just so excited that you get to carry on your dad’s legacy.

Brown:

you. And as I said, the, the book was really a, an interesting kind of afterthought to my dad’s career. It totally transformed what he was doing, but I look back and I look back at my experience in, in social media, which, which started really in earnest at Coca-Cola when I went to Koch to start their social media organization and was employed number one in that realm, that was 2006, 2007. And I remember it as, as we were just talking before the show, because I went to my second south by Southwest, which ironically is being taking place in Austin. Again, as we record this here in March of 2022, and it was 2007 where Twitter really had their coming out party and truly launched Twitter. And that was a time where Facebook was only for the.edu email addresses. They had just made that transformation Twitter’s board.

Brown:

we’re all asking what is this social media thing? And thank goodness, Jay came along just a few short years later and created this podcast and created this community for all of us as we created this whole new industry and who would’ve thought that here we would be in 2022, the show doing what it’s doing and all the fascinating, interesting creative people that we’ve had on the show that have listened to the show that have participated in the show. It, it is such an exciting and humbling, I think, feeling to be part of this community. And, and I so appreciate every single minute I had is, is, is being co-hosting this with, with you and Jay?

Baer:

Adam, I think the most important question that everybody’s wondering is if they’re gonna make a television show of the story of life’s little instruction book, you of course play a very, very prominent role in that show. Since the book was written for you, who do you wanna have play you in the show? Is it like Ryan Reynolds? Like who do you, you know, who do you go with? Certainly you’ve thought about the casting.

Brown:

have not thought about the casting. I don’t want to think about the casting. And, and I mean, that kind of face facetiously, because over the years we’ve had this happen before the show has been option, there’s even been a pilot shot of, of lifestyle instruction book by the folks who who did the wonder years. But none of these things ever materialized it’s Hollywood, you have like a one in 100 chance. So I don’t think about it too much, but sure. You know, adjacent Bateman certainly would be good. And, and

Baer:

I can see it. Sure.

Brown:

are our Canadian Ryans? Would’ve been great. Absolutely. Yes.

Baer:

All right. Good. Well, we’re, we are going to be waiting for the show, please come back. When you, when it launches on Netflix and, and let us know how all that plays out it’s been an unbelievable time working with you. Gosh, I can’t believe it’s been seven years now. Yeah. Hundreds and hundreds and hundreds of hours together on the microphone, mostly on the microphone. Yeah. And, and in person, but mostly on the microphone, like a long, long time, and it’s been an absolute joy and I don’t think most listeners know that, you know, Adam was kind of thrust into this role. He didn’t necessarily ask to be on this podcast. He was sort of voluntold to be on this podcast. When Salesforce, our longtime sponsor had a, a change of personnel, like how about Adam? He was like, okay, I guess I’ll be on the show. And seven years later here we are. So I just wanna say on behalf of myself and the convince and convert team and all our listeners, how grateful I am for your incredible contributions. And it’s been one of my great delights becoming your friend, all these all these years.

Brown:

thank you, Jay. And, and it, likewise, it has been such a pleasure for me and all the people that we’ve learned and your patience with me as I, as I learned to to do the podcast thing, and again, who would’ve thought seven years ago, we’d still be

Baer:

What I don’t have the courage to do is listen to like some of our first, like three or four episodes together. It was a lot of, it was a lot of technology ago and a lot of skilled improvements ago, but I know Anna has, Anna has a couple things up her sleeve in that regard. Go ahead.

Hrach:

first off, I actually did go back and listen to Adam’s first episode. Oh no. And Adam, you are, are, you were perfect. You are amazing. You, I didn’t know that you were kind of thrust into this and I never would have known from you jumping on the show, Jay you’re right about the technology. It definitely sounds like you’re dialing on a conference line. Like the technology was totally different. The show format was totally different. It is a trip back in the way, way back machine. Highly recommend everybody take a look. If you get a chance to do some reminiscing on Adam,

Baer:

can go to social pros.com to tune in any of the episodes we’ve ever recorded all the way back to January of 2012. Or of course, wherever you get your podcast. Speaking of this show it is if, if Adam is gonna go do his thing, I’m also gonna do my thing. And, and so you won’t have me to kick around much anymore on this podcast as well. I am turning over the reins of the show officially to the very skilled and spectacular Anna hark and and some other folks to be announced soon. You’ll still see me here and here and again on the podcast for special episodes. And when they they, they sort of dust me off weekend at Bernie style and bring me outta the microphone when, when they’re in a pinch. But it’s time to, to turn this show over to to, to, to fresh blood who can do it justice for another 10 years, hopefully. So Anna, congratulations for taking the mantle of the social pros podcast.

Hrach:

my gosh. Thank you so much, Jay. Thank you. Thank you. Thank you. As Adam said just a little bit ago thank you in the first place for having the idea to start social pros. I mean, you’ve been doing this every single week, pretty much for the last 10 years. I mean, that is dedication and commitment that is above and beyond. I can’t even, I can’t even the, the time that you’ve put into the show shows, you’ve created this community. Thank you so much for creating this to begin with. And thank you for having me, you know, I jumped on right before the pandemic and this show truly for me, has been such a critical lifeline through that whole time, getting to hang out with you and Adam every week. Getting to talk to some of the best social pros in the world. This is a huge, huge opportunity. And I cannot thank you too enough for having me here to begin with.

Baer:

absolutely our pleasure. I should just briefly insert that the show was not my idea. It was the idea of Eric Boggs and, and Tristan handy who were the proprietors of our guy, social, a pioneering social media software company who was our first sponsor of the show. It was literally their idea. And they said, Jay, have you ever thought about doing a podcast? And I said, no. And I said, would you change your mind? I said, sure. And that was literally how the show started. It was, that was the, that was the creative brief for the podcast. So very humble beginnings. Now I know many of you who’ve been listening to social pros for a while, have heard Anna on episodes and has been doing the show. She said for a couple years in several different capacities and, and here or there. And, but I don’t think we’ve had a chance to really get to know the, the true aha rock story. So we’re gonna do that here in this very special episode. So, and I tell everybody a little bit about what you do at convince and convert, and then I have some more interesting questions to follow.

Hrach:

I’d be happy to. So I am a senior strategist at convincing convert been with convincing convert for over five years now and work on really everything at convince and convert, social strategy, content, marketing strategy, influencer. I mean, you name it. We do it. So it’s, I do a little bit of everything. I’m really excited to be here also prior to this hosted another podcast on the CNC network. So it was content pros then turned into content experience. And that went off on a different direction too.

Baer:

you came to convincing convert, you have a long history in digital marketing, yes. User experience, customer experience all things UX UI. You wanna elaborate on that? Mm-Hmm

Hrach:

So I actually started off way back in the day as a content creator actually a copywriter, traditional copywriter, billboards, radio ads, all that good stuff. I got tired of filling in ipsum on website designs. So I decided to jump into digital digital content creation, content marketing, social media, and never looked back. It was the best decision I made

Baer:

if you need somebody to write the billboard to the eventual television launch of life, settle instruction book Anna can handle that in her Anna and convention convert are on the speed dial already on the speed dial on the speed. Anna, what is your favorite social platform?

Hrach:

right. It’s actually one. We don’t talk about a lot. I am on Reddit every single day. No, I will not tell you my username cuz I’m not outing myself like that, but I, I am a massive Reddit fan. There’s a lot of toxic behavior on Reddit, but there’s also a lot of good, just like any of the other social platforms and it’s really underutilized and it’s also one that brands haven’t yet cracked. So it’s I don’t know. I love it. It’s a wealth it’s it’s it’s my favorite one.

Baer:

my group play for formula one news. Yeah. Which is one of my, a vocations. Reddit is terrific for that. Well, let’s talk about that. What are your, what are your hopes for the show? What, what what kind of insights or info or pees do you wanna try and bring to the podcast?

Hrach:

you know, I really love, especially speaking on the Reddit side of things, you know, mods kind of make Reddit go around. Right. You know, they’re, they’re, I don’t wanna call them rule forces obviously, but mods are so important. So I’m really excited to dig more into community management. Right. So once we establish and we get all this attention and we get some communities going, how can we actually maintain them and how do we interact with them? There’s actually, one of the, the best cases of community management I’ve seen recently is actually tonal for those who aren’t familiar with tonal it’s it’s an at home digital weight workout machine. It’s basically like an entire cable machine, a, the gym that fits into like a three by six machine on your wall. It’s

Baer:

Peloton for weights kind of, is that sort of the idea?

Hrach:

pretty much. Yeah. And you know, they have a digital subscription model and it’s a fantastic, beautiful machine, but their community manager, Kate is, is the best example I can think of somebody who’s actually in it and like really in touch with the community, interacts with them. It is beautiful and something you just don’t really get to see a lot anymore.

Baer:

exciting. I, I can’t wait to listen to the show and hear more of those frontline community manager stories being told. I know we have a real passion for, and I think the audience will really appreciate more guests in that vein as well, lives in Phoenix and is very athletic per her game drop of a tonal Uhhuh she runs on purpose also has a very interesting backyard story. I want you to tell everybody in social pros about your whole

Hrach:

my God. Okay. So , that is such a loaded setup. I love it. So we live in the middle of central Phoenix, as you mentioned, Jay. And our neighborhood used to be way back in the day, just orange groves in fields before everybody paved over it and made it like paradise, like pavement paradise basically. So one day I was actually at a roller Derby conference in Las Vegas. As you mentioned, athletic, I skated for the Arizona Derby gameses here in Phoenix. I was actually at a roller Derby conference in Las Vegas and I, I get off the track and I look at my phone and I have like 30 panic text messages from my husband who is home. And I look at the text messages and there’s just a picture of like a 16 foot deep hole in our backyard and finally column.

Hrach:

I guess it had rained here. And then on top of that, our neighborhood flooded our backyard on accident on top of it with his irrigation and turns out low and behold, we had an abandoned septic tank that caved in. So we literally had like a 16 foot deep by like six foot hole in our backyard. And it took like, it took literally like three months to get it filled because no one in Arizona wanted to touch it. Cuz they thought it might have been geological. We finally just got it filled. And this was like three years later, like officially, like we got it filled, but now we got it all squared away with the county. So we’re all legal and legit. Now,

Baer:

I don’t remember all 511 tips in life, school instruction book, but was there anything in there about sinkholes? I don’t think so, but please

Brown:

natural or or or man made. And in this case with a septic tank, I have never heard of that happening. And quite frankly, I’m surprised this would be something you would think that would happen often when people and communities go from septics to, to sewer. You’ve got a big box.

Hrach:

As

Brown:

backyard,

Hrach:

it turns out, it does, as we started talking to our neighbors, they’re like, oh yeah, that happened to Jim down the street or oh yeah. Barb that, yeah, they had that filled in a couple years ago and we’re like, why didn’t anybody tell us? Like we just had to figure it out on our own. So

Brown:

learn lots of things on social pros. You

Baer:

long term septic care, septic care roller Derby moves. That’ll be part of the podcast going forward. Yep. Speaking of platforms that we love, I am gonna be starting a TikTok channel. That’s one of the things I’m gonna do now that I won’t be spending as much time on social pros. As some of, you know, my hobby is tequila spent a lot of time in Mexico and studying tequila and I’ve got a tequila Soma cert certification now and all that. So I’m gonna start a TikTok channel soon called tequila. J you’ll be able to tune in tune into that for TikTok oriented tequila reviews and advice. It’ll probably be reels as well. Cuz you know, you might as well, Molly, we’re making that content. I’m excited to do that.

Hrach:

really excited for that personally, Jay, because I’m ashamed to admit that in all of the years that we’ve worked together and I’ve been on your team, I still have not made the dip into tequila because I have too many really bad memories of freshman year, which probably also is in Adam’s book too.

Baer:

yeah. Well there’s not a lot of blue tequila. Fortunately I think, yeah, yeah. Don’t treat blue. Don’t drink blue liquor or blue. Anything is still great advice. From 30 or five years ago,

Hrach:

about maybe don’t take shots of tequila than chase it with seven up in the dorms arms that’s no, if everybody could see Jay’s face right now,

Brown:

universal. Good advice.

Baer:

is solid advice, Anna. I think you’ve got a game you want us to play before we wrap up this special episode and I cannot wait to play this game.

Hrach:

do. So Jay and Adam, since you two have been raising this beautiful social pros podcast BBA over the last seven years, seven years, I can’t believe I figured it’d be fun to play a game before we officially let you two move on to your personal projects and special projects. And it’s a really easy game. It’s really simple. All you have to do is guess who said the quote and it’s not even a guest quote, it is either a J quote or an Adam quote. So you got a 50 50 shot on getting it right? Some of them may be a little obvious at first, but then we’re gonna get into some ones that are maybe, Hmm. You might have to think about them a little bit. How’s that sound?

Brown:

means all good. About a 20%

Hrach:

that’s we’ll see. I don’t know. Maybe we’ll see how

Baer:

this one is. Hi, this is J bear. It was me.

Hrach:

That is number one. So point to J no

Brown:

social pros. That’s Jay,

Hrach:

And of course the winner receives nothing other than bragging rights. But yeah, we’ll see how well, you know, each other can’t

Baer:

I want the audience to play, play along at home. So give them give a little pause so they can think about it

Hrach:

Brown:

a competition please. No wagering as

Hrach:

Yes. Or maybe like tweet out some of your favorite Jane Adam quotes too. That’s always a good one. All right. First one is a little easy. It’s a warmup. We’ll use this as a warmup. All right. So who, who said this quote? I like to say that I started in sodas, went to servers and now I’m at Salesforce. And one of the reasons I chose to help with the podcast is because it also starts with a letter S

Brown:

Baer:

one is definitely Adam Brown, but, but I like, I like how we positioned S chose to help with the podcast.

Hrach:

Baer:

not exactly how it went down, but I do appreciate the positioning.

Brown:

think, I think at the time at Salesforce, it was called a PGO a personal growth opportunity,

Hrach:

I, I like that spin.

Brown:

was the best mama bird sin kicking the baby bird out of the nest to learn to fly that I ever had. So yes, , let’s throw photos to servers, to Salesforce, to social pros, not a bad way to look in a career,

Hrach:

at all. And, and fun fact, that was actually from your very first episode, Adam, that was how you came onto the mic and it is so endearing. It is. So Adam, I just thought it was the perfect Adam quote. All right. So that’s an easy one. That’s a warmup. So let’s go ahead and jump into some more. So this next quote is it’s like being in the casino business where nobody ever talks on social media, about what happened at Caesar’s palace. At one of the afternoon, people are still sleeping or like I went to the buffet, sweet it’s after midnight is when all the action happens. So it just becomes a very different lifestyle and it doesn’t shut off.

Baer:

sounds like a thing I would say. I don’t have any recollection of actually saying that, but I don’t have any recollection of what I said four seconds ago. I think we were talking about some context around the work did at convince a convert with Caesar’s palace and, and how all of their sort of social media drama happens after dark, I think.

Hrach:

Adam, your guest,

Brown:

concur that sounds like Jay, especially the 1:00 AM reference that that has J bear all over it.

Hrach:

right. So it is Jay and that was actually episode 4 33 with Tatiana holy field. She was talking about how stressful it can be. It was actually from her big two and how stressful it can be in the lifestyle that it takes to be a social pro, especially this was when she was at the Pacers

Baer:

the Pacers before she went to Hulu. Sure.

Hrach:

exactly.

Brown:

what a storyline that created that was so important to our community with work life balance. And it’s something I think we are all as practitioners still battling today. That’s that was a great episode. Yeah. Anna, thank you for reminding us of it.

Hrach:

she is always fabulous. On the mic. All right. So next one, these are gonna start to get a little less clear. I promise you this next one. Some companies never know the emperor wears no clothes.

4:

Hmm. I,

Brown:

that sounds jaded enough. It’s something I might say, but I could also see you saying that as well. Jay,

Baer:

think that’s Adam. I don’t use that phrase very often. I have used it, but I think it’s Adam.

Hrach:

right. It is Adam. It was actually from a very special hug. Your haters episode Jay, when you launched the book and you were just talking back and forth just about how sometimes social pros don’t realize that the brands that they’re working for aren’t wearing any clothes, basically. All right. Just two more here.

Brown:

Hrach:

two more. All right. I do think the burden is on us as social pros to truly deliver on some of the promises that the brands we work for have made in the last year.

Brown:

don’t know if I could take credit for it, but that is a good quote and a great, great insight site, Jay, better not be keyboarding your keyboarding.

Baer:

I think it’s Adam. I’m pretty sure that’s Adam.

Hrach:

is Adam. Wow. That was episode 4 54 with Linda, Diana and Millie Tamara. And that was at the beginning of 2021. Yeah. Where we talked a lot about equity and diversity and social media on that episode. Great, great episode to go back and listen to. So,

Brown:

a great thing to re remember. And I think one of the aspects of us in the trajectory are our Job status has gives us is that we are now more likely to have a seat at the no longer the kids’ Thanksgiving proverbial table, but the real big boy and girl table to help make sure that that is indeed true. And we didn’t get there by accident. We didn’t get there by fi them. We got there because we demonstrated that social pros can do this. And the industry of social media is important enough to deserve that. Yeah.

Baer:

talked about this before Adam and other retrospective shows one of the biggest changes since we started the podcast is social media practitioners being elevated in organizations to the point where there are now VPs or CMOs or other kind of roles even CEOs in some cases it’s, it’s pretty exciting to see

Brown:

is. It is. And I think it’s because of the importance of, of all this. You know, if you, if you look at the evolution, I was, I was kind of writing down a few notes of before, before this show. And, you know, I, I spent eight years in, in PR at a, at a PR agency catch ’em before, before going to Coca-Cola. And you know, the two things I learned in PR were the importance of two rules communicate early and communicate often. And those are so true in tenants for social media. And you add to that, what J you and I, and Anna, you all three of us have talked about in terms of authenticity and genuineness and how important that is, and just what we were talking about about diversity and inclusion and making sure that we’re, we’re, we’re, we’re speaking out of the right side of our mouth and the full side of our mouth. It’s, it’s absolutely true.

Hrach:

And absolutely something I think will continue to explore on this show because it has just become such an important key theme and just something that yeah. As social pros, we really do need to address. So thanks for that quote, Adam. All right. Last one here, before we jump into some future state of the show as we have been looking back so far, all right. Last quote here, what was classically thought of as a cost customer service has in fact become a revenue center.

Baer:

probably me. That sounds like a thing I would say. And it’s also a thing I believe which helps.

Brown:

It truly is that intersection of marketing and customer service, Jay, that so many of your books speak about,

Baer:

it is remarkable to me, regardless of who said it, how often today, still that is not the case, right? That, that even though great service can very much actually drive revenue and customer acquisition, even in organizations, like I just had a conversation this week with the company that we would think would be really progressive and, and awakened to the potential of customer service as a revenue driver. Nope. Key metric, average handle, time of calls. I was like, wow. So I think that was me,

Hrach:

What’s your guess?

Brown:

gonna say Jay as well.

Hrach:

was Jay. It was from episode 2 0 5 on why social media, customer services and new market, man. You two really do know each other. That’s awesome.

Baer:

a lot of hours.

Hrach:

was really trying to find some to stump you all, but man, you both got it. You and it would shock me too, is like both of you were like, that sounds like something I would say. So I think that goes to show just how closely you two worked together over the last seven years.

Baer:

hear Adam in my dreams.

Hrach:

doesn’t

Brown:

hear when I read Jay’s books, I, I hear your voice, Jay, and I cannot not do that. I don’t know if you’ve done audio books of your many New York times bestsellers books. I’ve never listened to them, but I’ve read all your books. And when I read the books, I hear your lyrical voice.

Baer:

Thanks. I, yeah, I’ve, I’ve read my, I didn’t read the first one that I wrote with Amber Nalin. We had a professional voice talent read that, and that was a mistake. But I read, I read all the one since the other five. I read and, and Daniel lemon read part of talk triggers since he was a co-author on that project as well. So I’ve read most of them, but it’s funny you say that even when I was a kid, people would tell me that they could hear me in my writing and that never seemed different or interesting to me because I just write the way I hear it in my head and the way I hear it in my head is the way I would say it out loud. And so kind of, I, what I would say outta my mouth and what I would say with a pen in my hand is the phrasing is kind of the same. Basically it is the same. And I realize much later in life that that’s kind of unusual. So thank you for recognizing that. But I was like, oh, wow. I guess not everybody writes like that.

Brown:

really would hit me every week when I’d read your convince and convert emails. And I, I, I, couldn’t not hear your voice at each of those. And maybe it’s because you were writing them fairly quickly and it, but you write like you speak and you speak so eloquently. Thank

Baer:

Brown:

Baer:

know Anna. Anna, are you gonna write all the emails too?

Hrach:

But I will say real quick, going back to Jay, as a former professional copywriter brand copywriter, you do have the most St. Voice and tone of the biz. I will say.

Baer:

All credit to my mom was like 14 master’s degrees in English. Thank you.

Hrach:

nice. Oh man. All right. So that was a look back at some of your quotes really tried to sump you two, but that didn’t work out. So instead, what I would love to know looking forward is any, any parting advice you two have been doing this for so long, any parting advice?

Brown:

I’ll, I’ll go first. One of the things that’s been so important to me, literally over the past year, it’s certainly been true for the entire career. And I look at my career in social media and hope that I have kind of adhered to, to this. But I think there’s two fence posts that are more important in social media today than they’ve ever been. And those are the fence posts of personalization and privacy, and making sure that that whatever we do is gonna be somewhere between those two F fits posts. You know, as we get more personalization, we, we give up a little privacy as a, as a user and the company that’s on the other side of that fits how we say. But, you know, I think we’re, we’re in the point where the pendulum is shifting to more importance around privacy. We’re seeing this with, with third party cookies.

Brown:

certainly seeing this with, with kind of what’s happening from a financial standpoint at, at Facebook the allow ask app not to track and iOS. There is a transformation that is taking place and we have all as industry experts seen this before, and we have done well with the storm. I think it’s another storm. And I think it’s yet another opportunity for the best and brightest of us to per persevere, and to continue to do this even better. So that is my advice is to remember those two fence posts and everything, and every decision that you make regarding your, your, your, your social media and your marketing decisions. And then the last piece would be just that, make sure that we are as social pros, not just thinking about social, the most successful guests that we had on this show over the past 12 years, or for me about seven years, are those who thought bigger. They didn’t just think about social media. They were looking at marketing and communications and customer service and the general business operations of their organization. And I think that’s another thing for us all to remember,

Hrach:

a hundred percent. I mean, how many guests have we had recently, Adam, to your point about, you know, taking big steps up and you know, now the social media practitioners from a few years ago are now stepping into the C-suite and it’s because they have that bigger, broader role in that view. And, and social is becoming such a massive part of everything organizations do. So absolutely keeping an eye on just the big, big picture.

Brown:

You hit it.

Baer:

would say to remember the tagline of the show, which has been since literally the first episode, real people doing real work in social media folks who are alleged experts or thought leaders, like the three of us get plenty of exposure and publicity, the people who don’t oftentimes are the guests on this show, many people who have been on this show that’s their first podcast ever, or they’ve been on three podcasts ever in their career. And those are the stories that deserve to be told. And I hope the stories that this show will continue to tell because there’s not a lot of other places for those stories to be told which I think is one of the reasons why the show has been successful this long, I think part and parcel with that second thing I would say is just to make sure that that the host of the show continue to do their homework.

Baer:

mean, one of the things that we’ve always the three of us prided ourselves on is not just turn on this microphone and winging it. Like we do a lot of show prep. We do a lot of research of our guests and their companies and their social programs. And we’ve got a pre-show interview process so that we can ask smart questions. Anybody in the world can have a podcast where you ask stupid questions, but asking smart questions that the audience would ask if they were in the room and that makes the audience better. That’s the whole point of the show. So hopefully we will continue that trend. And the third thing I would say is an area that I think I have failed at largely in this show over the years, which is a consistent mechanism for the listeners to the show who make the show possible to engage with the host of the show and the guests of the show in a meaningful way. It is a community in that there are tens of thousands of you who listen to the show and many of you I’ve, I’ve met, or you’ve come up to me or you’ve emailed me at events, et cetera, but we haven’t done a great job of letting in the audience interact with this show digitally or in real time. And I hope we can solve for that. Cause I think it’ll make this show better.

Hrach:

would call that an opportunity. I don’t think that’s a failure and it’s an evolution. I mean, there’s been so much that goes into this show. It’s just the next evolution of it. And I’m, I’m happy to continue working on that. So I think we can solve for it together.

Baer:

And you can trot me out every once in a while, like a human mannequin to wave limply at the audience and, and participate in some small way.

Hrach:

you know, you two will be back. Absolutely. And no weekend at Bernie zing. I just, no, Bob hoping I just verb did. Herbed nice. Yes. YouTube will absolutely back you the not gone forever for sure. That being said, we do have two new cohosts joining with me soon. We are not going to announce who they are because we are going to do another very special episode where everybody gets to meet them soon. Ryan, and we’ll give you yes. One of the two Canadian Ryans is Adam mentioned at the top of the show. I love that. They’re just the Canadian Ryans. Now I’m gonna call them that forever. Well,

Baer:

knows who you’re talking

Hrach:

That’s why I,

Baer:

Hrach:

it much. That’s very true. I knew instantly which two Ryans you were talking about. So in the meantime though, we’re not gonna say who our new co-hosts are, but we are going to give you some clues. The first one is that one of our new co-hosts is somebody who has a lot of experience within community management. We talked about that before, and you just heard them very recently as a guest on social pros. So that is your hint. And then our second cohost is actually somebody who Jay has also been friends with and colleagues with for a very long time and was also a guest on social pros, but has not been a guest on social pros since 2015. So I think it was, Ooh, I didn’t check the dates. It was maybe right before Adam started, maybe right after, we’ll see, those are your only two clues for who the cohost will be, but we will reveal them very, very soon. It’s gonna be amazing and exciting. Jay, anything else that you wanna add?

Baer:

I just wanted to take a second real quick to thank Adam again for all the hard work and especially to thank you, Anna and our future co-host for taking the Baton and making this show even better than it’s been for the last 10 years. It’s been an absolute pleasure and a privilege to spend this much time with the social pros audience. I’m super excited to see where it goes next.

Hrach:

will. Do you both proud?

Baer:

know you will.

Brown:

know you will. Anna.

Hrach:

fabulous. Well, in the meantime, Jay, Adam, thank you sincerely from the bottom of my heart for everything it’s been a genuine honor and a pleasure. We will continue to carry the Baton and live up to the amazing social pros, legacy and listeners. Thank you. Once again, for tuning in, we are so excited that you continue to come back week after week and provide us with your feedback. Please, if you have ideas for future shows, if there’s something you wanna hear about, leave us a review, let us know, contact us, and we are happy to cover it in the meantime. Thank you everybody again for joining and tuning in, we will talk to Jane Adam very soon on what we hope is your favorite podcast in the whole world. Social

5:

EP 517 – Edited (Completed 05/13/22)

by Rev.com

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