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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
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How can global brands cultivate a strong sense of community that keeps their audience interested and engaged? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros.
Leading by Example
Sustaining a strong community spirit across a global company is not an easy feat. Especially when your brand has franchisees, studios, and team members all around the world. So, what is Orangetheory Fitness’ secret?
On this episode of Social Pros, Anthony Yepez shares how social listening, audience understanding, and leading by example build the foundations for Orangetheory’s community-led strategy.
He also talks to us about how he uses Reddit for content opportunities and the benefits of consistently leveraging user-generated content (UGC). Plus, he shares his predictions on what’s in store for social pros over the next few years.
In This Episode:
- 2:59 – Anthony explains Orangetheory and his role
- 5:46 – Sustaining a “community feeling” for a global brand
- 8:30 – Balancing individuality with brand goals
- 13:07 – Instilling a social media mindset
- 14:56 – How Orangetheory leverages user-generated content
- 19:24 – Orangetheory’s Reddit strategy
- 22:15 – Maximizing a small-but-mighty social team
- 25:11 – Anthony’s predictions for the next year in social
- 30:52 – Anthony’s Final Two
Quotes From This Episode:
Hold your ground, see where you have the most opportunity with what you have, prioritize and just keep crushing it. Share on X“On social, we focus on storytelling, practicing what we preach, and showing up in a big way.” @AnthonyYepez
“Know where your audience is and have the right resources for that. It’s super-easy to get off track and jump on new platforms.” @AnthonyYepez
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