Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
It’s inevitable. Social media is changing. And if you’re not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted to hear about her perspective on today’s top trends and how marketers can appeal to Gen Z audiences.
The New Era of Social? Niche-Virality & Community Management
Gia Lee, the Chief Strategy Officer at NinetyEight, is a breath of fresh air in the social media space. As a Gen Z marketer herself, she’s already making waves in the industry with her unique insights into how brands can tap into younger markets (without sounding like that Steve Buscemi meme…)
In this episode, we hear a bit about her career story and what the top trends in social are today. The biggest shift she’s seen is a move away from big, mainstream trends that take over social. Now, niche-virality is the way forward. A niche trend might not reach everyone… but does it need to? Gia explains that finding your niche is pivotal to a modern social strategy as well as great community management.
We also hear some great advice for marketers on researching Gen Z audiences and ignoring the media stereotypes that can keep you from truly connecting with your audience.
In This Episode:
- 1:22 – Gia gives us a background on her career
- 3:11 – Social media trends that have changed since she was last on the show
- 5:51 – How brands are adapting to the shift toward niche trends
- 7:30 – Brands that are handling niche-virality well
- 9:58 – What brands could be doing better
- 12:19 – How brands can create room for Gen Z to share their voices
- 14:38 – How NinetyEight bridges the gap between brands and Gen Z audiences
- 16:57 – Has Gen Z broken the marketing funnel?
- 19:10 – How Gen Z is influencing brand community management
- 21:57 – NinetyEight’s approach to selling new ideas to brands
- 28:15 – Gia explains being a guest editor for Ad Age and Marketer to Watch Under 30
- 30:46 – Advice for Gen Z in business
- 32:22 – Where you can follow NinetyEight and Gia
- 33:21 – Gia’s top tip for aspiring social pros
Quotes From This Episode:
“Everything is always going to be a work in progress. It's never going to be the final finished product when you put it out there. But you just got to put it out there.” Share on X“It’s now a two-way relationship. It’s no longer brands talking at Gen Z. Now you have to actually consider who it is you’re talking to and really build a two-way relationship that is mutually beneficial.”
“There’s this idea of what Gen Z is based on in the media and then there’s the reality of Gen Z. I think a lot of brands just take what the media says as fact without literally talking to Gen Zs and hearing it firsthand.”
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
