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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We’re thrilled to welcome Gia Lee, co-founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast.
How NinetyEight Help Brands Focus on the Future
How can brands connect with Gen Z in authentic, effective ways?
If there’s anyone to ask that question to, it’s Gia Lee, Co-Founder & Chief Strategy Officer at NinetyEight, who joins this episode of Social Pros.
NinetyEight helps brands anticipate Gen Z’s needs in our ever-changing culture by finding unique perspectives, empowering communities and engaging with emerging trends.
Gia tells us the origin of NinetyEight, why you don’t need big budgets to excel on social and why brands shouldn’t skip building their identity.
Plus, she shares the top do’s and don’ts for brands marketing to Gen Z and the best ways to stay authentic.
In This Episode:
- 0:00 – Introduction
- 5:17 – NinetyEight’s origin story
- 6:04 – Challenges of creating content for Gen Z
- 7:23 – Why Gen Z is so different
- 9:56 – The disconnect between Gen Z and marketing
- 11:14 – Do NinetyEight educate?
- 12:19 – Their work with Paul Frank
- 20:34 – Measuring success on TikTok
- 23:00 – Interacting with communities
- 23:30 – The do’s and don’ts of marketing to Gen Z
- 24:31 – Authenticity on social
- 26:42 – Balancing brand and connection
- 32:14 – Gia’s Final Two
- 34:57 – Outro
Quotes From This Episode:
Some early stage startups just want to market their product. But if there’s no strong brand behind it, everything’s going to fall flat. Click To Tweet“One of our secret sauces is how well-versed we are on TikTok and how we track that week by week. It’s a manual process, but that’s how you get down-to-earth, human interaction.” Gia Lee
“UGC (user-generated content) provides a really good opportunity to uplift the voices within our community by duetting or stitching their TikTok content.” Gia Lee
Resources:
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