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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today’s hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidance on navigating intellectual property, distinguishing between copyright and trademark, and staying compliant without sacrificing innovation. Whether you’re experimenting with UGC or working with creators, this conversation is packed with essential legal insights for every marketer.
Full Episode Details
Ruth joins hosts Zontee Hou and Sunny Hunt on this episode of Social Pros to unpack the complex legal landscape marketers must navigate in today’s ever-evolving industry. Ruth dives into how marketers and content creators should think about intellectual property, contracts, and copyright issues, especially when AI tools are involved in generating content. They explain why contracts should explicitly address AI use, the importance of transparency in data handling, and how marketers can avoid common legal pitfalls when working with third parties. Ruth also emphasizes the need for proactive data governance, especially in regulated industries, and encourages brands to build collaborative relationships with legal teams from the start — not just as a final approval step. Throughout the episode, they offer clear, actionable advice with their signature wit (jokingly referring to themself as a “professional killjoy”) and deliver one of the most practical tips yet for anyone in a service-based business.
In This Episode:
- 2:29 – What marketers need to know about protecting IP, and the differences between trademarks and copyright
- 5:50 – The specific criteria needed in order to trademark
- 8:34 – Leveraging the IP of others for your own purposes without getting into legal trouble
- 12:05 – What marketers should have in place in preperation for others to license their content
- 13:24 – Common mistakes and how people get themselves into trouble with legal
- 15:02 – Best steps to take when seeing your IP has been stolen and used illegally
- 18:32 – How AI-generated content relates to copyright
- 21:04 – Setting expectations and guidelines surrounding AI in third party-created content
- 22:34 – What Ruth suggests clients have in their contracts regarding AI
- 24:25 – How to manage confidentiality surrounding AI
- 26:48 – Being upfront with your audience about data collection
- 29:49 – Managing expectations and guardrails of compliance and legal
- 33:02 – How and why marketers often hit a wall with their legal teams
- 35:38 – Ruth’s advice for aspiring social pros
Resources:
Visit SocialPros.com for more insights from your favorite social media marketers.
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