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Chad White

Chad is the Research Director at Litmus and the author of Email Marketing Rules and thousands of articles and posts about email marketing.
His research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, Advertising Age, Adweek, Fortune, and MarketWatch.
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Chad White
These Are the Biggest Disruptors to the Future of Email Marketing
Digital Marketing
These Are the Biggest Disruptors to the Future of Email Marketing
Chad White
Why the Rebirth of Email Is Coming in 2016
Digital Marketing
Why the Rebirth of Email Is Coming in 2016
Chad White
Are You Satisfying Your Subscribers' Hierarchy of Needs
Digital Marketing
Are You Satisfying Your Subscribers’ Hierarchy of Needs?
Chad White
How Emails Are Evolving into Mailable Microsites
Digital Marketing
How Emails Are Evolving into Mailable Microsites
Chad White
Are You Looking at the Best Marketing Metrics?
Digital Marketing
Are You Looking at the Best Marketing Metrics?
Chad White
How 4 Social Media Predictions Impact Email Marketers
Digital Marketing
How 4 Social Media Predictions Impact Email Marketers
Chad White
the-pogle-media-model-paid-owned-granted-leased-and-earned
Digital Marketing
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Chad White
5 New Email Marketing Terms You Should Know
Digital Marketing
5 New Email Marketing Terms You Should Know
Chad White