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How CoSchedule Creates the Best Content on the Internet

Content Experience Show Logo
Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Nathan-Ellering-InstagramThe Best of the Best

It’s one thing to commit to being one of the best resources in your field.
It’s another thing entirely to commit to being THE best resource in your field.
At CoSchedule, Nathan has created a winning approach to content generation that boosts organic reach and has made their company the go-to for marketing planning and demand generation. Instead of looking to others, their standard of performance comes from the historical hits and misses of their own content.
By looking inwards, they are able to refine the qualities that work over time to appeal very specifically to their own audience.
It comes down to four things: keywords, topic, conversion optimization, and research. The result is a blog where every post could be their homepage, every piece of content can convert, and readers learn very quickly to trust their content and, by extension, their product.
Content that creates trust will lead to conversions.

In This Episode

  • Why cultivating organic reach means being committed to being the best of the best on the internet
  • How researching your own content leads to an increase of quality and leads over time
  • Why a winning content strategy means a thorough writing plan that schedules months into the future
  • How a workflow that includes a workback leads to better execution and less stress

Quotes From This Episode

“Part of demand generation is trying to find an audience, specifically an audience who doesn’t already know about CoSchedule.” —@njellering
“Since 2014, we have really looked at trying to publish the best content on any topic we take on on the internet.” —@njellering
We've defined what some of the core qualities of content are, and we reflect those qualities in every single piece. Click To Tweet
Our blogs are a representative of our product. If our blog is high quality, people should understand that our tool is just as high quality.” —@njellering
We have complete trust in the team to be able to do what we hired them to do and that helps me focus on what our next opportunities are.” —@njellering
The simplest approach is often the best place to start. Click To Tweet
Search engines reward updates, and it helps you freshen up your content for your audience, too.” —@njellering

Resources

Content Pros Lightning Round

You’re clearly very process driven, does that carry into your home life? Work-Nathan and weekend-Nathan are the same person because back in 2014 before I started at CoSchedule, I started a personal blog that basically talked about how I would manage a marketing team if I were given the opportunity.
What is your favorite movie of all time that is not Fargo? Oh Brother, Where Art Thou. That movie is just awesome. Anything from Cohen Brothers is great.

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