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How ExamSoft Works With Customers to Create Relevant Content

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

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It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

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I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.


By the People, For the People

Unless your business focuses on a very specific niche audience, chances are your goal is to reach the broadest possible range of people with your products and services. This can be an overwhelming challenge when trying to engage with multiple unique demographics in your consumer base, but Stephanie Totty of ExamSoft has a brilliant solution: let your customers create the content they want to see.
By fostering a passionate ambassador program, as well as paying those ambassadors for their content, she’s shown how customer-generated content can be an invaluable marketing tool as well as a perfect way to keep current customers engaged.
From writing blog posts to speaking at conferences, nothing is more powerful than a customer becoming a real advocate for your business among their peers.

In This Episode

  • How to create content to engage with multiple audiences with different personas
  • How to work with brand ambassadors to generate content
  • Why webinars are great pieces of content and how to style them for your audience
  • How to repurpose and find multiple uses for your content
  • Why compensating your brand ambassadors can strengthen your community

Quotes From This Episode

Our content creation strategy utilizes our actual clients.” — @tottums
The number one reason our ambassador program has been so successful is that I compensate them.” — @tottums
“Nobody should work for free. Especially if someone else is benefiting from that work.” Click To Tweet


Content Pros Lightning Round

When do you start your holiday shopping?
While she wishes she could say far in advance, Stephanie holds the tradition of starting her holiday shopping on Black Friday. She’s also a big fan of Amazon Prime!
See you next week!

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