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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge traditional B2B norms. Tune in for a conversation that redefines what it means to connect in the B2B space!
Full Episode Details
Joel joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to explore how B2B marketers can embrace creativity, take smart risks, and reclaim the power of brand.
He explains why the industry is shifting toward long-term brand building and trust as key drivers of growth. Joel also shares why bravery is now one of the most valuable qualities for B2B marketers, and how storytelling and strategic thinking are making a strong comeback.
Joel, Zontee and Jason also dive into the growing role of influencers in B2B, the power and resonance of audio content to build emotional connections, and how the best campaigns often come from clear-minded boldness.
Lastly, Joel reveals how the most effective marketers today are balancing performance with purpose—and even weighs in on which B2C tactics don’t translate to B2B.
In This Episode:
- 1:48 – The anti-corporate creativity trend
- 2:26 – Favorite examples of creative anti-corporate campaigns
- 3:51 – Is there a clear line of going too far with this kind of work?
- 6:25 – How brands can do better at standing out creatively
- 8:09 – How organizations can wade into this influencer space by building trust and to coming off authentically
- 10:08 – How to successfully cultivate thought leadership internally
- 13:27 – Thought leadership as part of full funnel marketing
- 15:33 – Why engagement and conversion respond so well to creative content
- 16:07 – Tactics to get creative campaigns approved by CFOs, CMOs
- 18:20 – Upcoming trends in the awards submissions space
- 19:37 – What B2B can learn from B2C
- 21:30 – Challenges with trust that B2B organizations face
- 23:20 – The successful use of creative audio in the B2B space
- 27:36 – Joel’s advice for aspiring social pros
Resources:
Visit SocialPros.com for more insights from your favorite social media marketers.
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