How GatherContent Maintains an Efficient Workflow

How GatherContent Maintains an Efficient Workflow

Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.

In This Episode:

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Full Episode Details

Improving Your Content Process

If you’ve ever worked as part of a team on content creation, you probably have firsthand experience with just how convoluted the process can become.

It may sound obvious, but with proper planning and communication, it can all be avoided. Just imagine your content creation team as if it were an assembly line. Not only is it producing something complex, but the line itself is complex. The gears must be precise and well-oiled to keep things running smoothly.

Detailed planning keeps expectations clear and responsibilities precise, while constant communication is the oil that keeps the whole thing from seizing. If you’re not sure where to start, GatherContent has released a great resource entitled Content Delivery that is all about maximizing the efficiency of your team’s workflow!

In This Episode

  • How to approach multiple types of content
  • How to keep content creation efficient when working with a team
  • How to set up a great workflow
  • What roles are a must for a content creation team

Quotes From This Episode

“Different people like to consume content in different ways, so it’s really important that all of those channels and formats are given the same attention.” — @RobertMills

Stages, people and tasks are the three main elements of a well defined workflow Click To Tweet

Resources

Content Experience Lightning Round

What are you watching on Netflix?

Like many of us, Rob confesses to often spending as much time searching through Netflix as watching, but some of his recent favorites have been The Sinner and How to Get Away with Murder!

What was the last non-business book that you loved?

Rob recently finished Northern Lights, the first book of the His Dark Materials trilogy and loved it!

See you next week!

What Great Brands Do That Good Brands Don't in Content Marketing

Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!

Episode Transcript

 
Anna Hrach: Hey everybody. Welcome to the Content Experience Show podcast. My name is Anna Hrach from Convince and Convert, and I'm here with the always amazing Randy Frisch from Uberflip. Now this week we had a very special guest. We had Rob Mills, who is the content strategist for Gather Content.
We talked about, I don't want to call it the un sexy side of content, but it's a lot of those key pieces that maybe some people don't like to talk about. Everybody loves the shiny execution of content, they love seeing things published. What we discovered in what Randy and I have talked about before, but what we dug into even further with Rob, are things like governance, and workflow, and collaboration. It's the stuff that people just don't talk about, right Randy?
Randy Frisch: It's so true, but I think what I took away from Rob, and it's interesting, as you get to know Rob, listening to this podcast, you'll see that he's got a lot of experience with the planning process over the years. Working with a variety of different ways, agencies, and actual teams, as he is today, to get content out the door.
What I found most interesting, a bit of a spoiler alert, at the end of this podcast, is how he describes the people you need on your team to do this. I think that's one of the things that a lot of us struggle with as we're looking to build out an efficient content team to accomplish this. It wasn't necessarily Rob's trademark, but I don't know Anna, the one I always talk about with my team is the idea of people, process and technology. He had some different words that he used to describe that, but I think it's always a good way to think about, how are we going to do this? A lot of the time that image that we see in different blog posts and things is a triangle, showing the three points, and how it's that solid approach to getting work done.
Anna Hrach: Yeah. I mean, everything we talked about was just so key for success. Again, it's the stuff that people either skim over, or they don't pay enough attention to, but it is. I mean, so much of our success with content is completely dependent upon who is on our team, and the roles that are within it. Rob, at the very end of the podcast, gives just such an amazing overview of his sort of wish list for his teams, or when people are constructing their teams.
I think what was so interesting too is, especially coming from my content background, some people have the tendency to think that a writer is a writer is a writer, and that because they write, they can proof, they can edit. It's just not that way. Rob gives some really valid points for why all of these different roles should be broken out, even though we have a tendency to lump them under writer.
The other thing that I found really interesting too is just, again, that workflow and collaboration process. Again, I think it's sexy. I think it's the sexy part that everybody should be talking about, but it's just so critical, it really is. You can have all of these great content pieces, but if you don't have that workflow in place, it's all going to just fall apart.
Randy Frisch: Awesome. Well hopefully we've tempted everyone to stick around for this podcast. We want your time to be well spend with us here at CONEX. Without further ado, here's the interview with Rob.
Anna Hrach: Rob, thank you so much for joining us today. I am such a huge fan of Gather Content, and I've been a massive fan of the content you and your team have been producing for quite some time. Thank you so much for being here with us today.
Rob Mills: No trouble at all. Thank you for asking me.
Anna Hrach: Yes. Well just to give everybody a little overview of Rob, would you mind telling everybody a little bit about yourself?
Rob Mills: Yeah, sure. I'm Rob, which I think is already clear from the intro. I'm a content strategist for Gather Content. I'm actually based in Cardiff, in Wales in the UK, so we're a remote team of 22 people. I've been there for three years, this month it was three years. Prior to that I worked for agencies as a studio manager, product manager, head of content type person for three different agencies over a course of seven to eight years. Before that I was an audience research executive for the BBC, and I graduated in journalism. Words and content has been the sort of constant theme throughout my career path I suppose.
Anna Hrach: Nice. Oh my god, I love that entire content background. It's funny though, because you actually kind of glossed over, you were like, "Oh, I'm a content strategist at Gather Content." You actually do a ton at Gather Content. You do UX content. You do planning, governance. You have a team that you kind of work with, right? Can you dig in a little more about sort of everything you do on a day to day basis at Gather Content?
Rob Mills: Yeah, sure. I guess when I started three years ago I think I was employee number nine, and we're currently around 22 people, so that's quite a bit of growth. We're still at the point where everyone has to muck in really. Technically I sit on the marketing team, which comprises of a marketing director, who's also co-founder, Jim, and then two marketing managers and myself. The tasks really do vary depending on who else is doing what and so on. You touched on some of the main tasks there. I do work with the product team on the content within the product itself. Everything down to sort of UX copy on buttons and call to actions and when we actually name various functionality within the product as well.
I also am editor of our blog as well, which is a blog for the content community, focused around content strategy. Working with guest writers for the blog, and writing our own in house content as well. Leading from that, we have quite a big community strategy for resources that we produce. There's a couple of books that we've produced recently, previous guides, webinars, master classes. I manage the production and editing of all of those written materials, and I do the sort of presenting and hosting on the online sessions as well.
Then we partner with lots of conferences, and I manage that as well. Sometimes I speak at the events. It just, it changes an awful lot. As you mentioned, I'm involved in the kind of ongoing planning, production, governance of our own content, so that's, again, the blog, the resources, and things within the product too. Working with the customer success team, making sure that all the help documentation is in line with our style guide, which I also produce, manage and disseminate to new starters. It's busy. It's varied, but it's fun, it's a lot of fun.
Anna Hrach: Just a few things. Just a few extra things in there. I mean, hopefully there's some sleeping going on as well during all of those things, at some point.
Randy Frisch: Rob, I'm kind of curious, as you talk about all that content, and I was checking it out at GatherContent.com. It's interesting because you've got a lot of blog content, as you spoke to, but you also have a lot of these resources, and some really good content in those resources, a lot of guides and a lot of webinars that you just spoke to. How do you think as a team, because you have a lean team, how do you think about conquering kind of that? I assume you consider a blog and a white paper equal in the thought leadership, but the webinar is a little bit more how you and your organization can help. Is that fair to distinguish?
Rob Mills: I suppose so. I mean, we just treat it all really as a kind of community or educational strategy. All the resources we put out there free, and we really try to be good advocates and a good kind of go to resource for educational materials around helping teams be better at delivering content. That's broad in itself, so we do, you're right, we do have a lot of content out there.
We do try and approach it from the same stance really. Like is this going to help a person, or a team, be better at what they do? We try to empower them. There's certain criteria that we try and include in all of our content to achieve that. You know, examples, practical advice, and so forth. We really do try and come at it from the same perspective. It's interesting, we've got quite a bit of work to do to kind of measure the performance of our content to see what formats are kind of resonating. Different people like to consume content in different ways, so it's really important for us that all of those channels and formats are given the same attention, I suppose.
Randy Frisch: I guess I was curious, because you've got a pretty lean team of four people, but there's a lot of content that you're popping out. I was curious, whether you want to talk about Gather Content, or whether you want to talk to a lot of the companies that you work with. Maybe you can give us some of the keys to efficiency, because I think that's, when I talk to marketers these days, they're just overwhelmed. It's not just the content marketing, I mean it's the content for the organization that leads into so many day to day requests. What are maybe three keys that you could give us that you've seen really helps align a company to produce the amount that they need?
Rob Mills: Yeah. I mean, we are a small team, and I think, but we're not producing all of that content ourselves. I think that's one thing, our blog is predominantly guest articles at the moment. Whilst there's work involved for me in terms of finding those people, working with them on the topics, editing their posts, getting them into WordPress and publishing and so on. It's not all produced by us I suppose, although the majority is. There's still a lot that is, rather.
I think in terms of how we manage that, I mean don't get me wrong, sometimes it's pressured and frantic, but that can be a good thing too. I think one of the key things for us is like a process, as in a workflow. Actually knowing what we need to do to get content, regardless of the format. The workflow is likely to change for each format and each channel, but what do we need to do as a team, or me as an individual, to get the content from ideation and brief through to being published, and then in some cases governed? Having that workflow defined, and then communicated to everyone involved, so it's clear who is doing what and at what stage.
For that person at a certain stage, what's happened before it's got to them, and what will happen once it's been passed on from them? Workflow is absolutely essential, or else I think it's just too easy then for content just not to be done. Because it's just like, you know it's that's when you have bottlenecks, if all the content is with one person. There's all sorts of challenges faced with a lack of a process and workflow. That's definitely one thing that we rely heavily on, is having a clear workflow.
I think just, I mean communication is a huge thing, which I think is true of certainly all aspect of life. When it comes to producing content, and this feeds into collaboration, which may well be the third point, or could be communication and collaboration in unison for the second point. You have to have good communication to get content done. Certainly if it's a small remit for content, but when you're scaling it upwards, then it becomes even more imperative that you're able to communicate efficiently, and everyone knows what's going on, and what the latest status is. Again, this feeds into the workflow as well. Having the channels and the tools to be able to communicate and collaborate effectively is really, really important.
Yeah, so I think that's what we probably rely on most, but then just planning as well. Not just kind of throwing content over the wall, as we sometimes say. It's not just, oh let's just get this out for the sake of it. It's actually having, for some people that might be an editorial planner, but it's just having, before you even start any production, a clear strategy, I suppose, and defined tactics for achieving that, in terms of what content we're going to do. Making sure that content has a purpose, it's relevant to your audience. Actually planning out what content you want to produce before you can then obviously get that into the workflow and start collaborating around that.
Anna Hrach: I love everything that you just said. I think the things that you just touched on, so proper workflow, communication, collaboration, planning. Those are things that are all so unbelievably critical to success, as you just elaborated on. People just aren't having these conversations, or at least it doesn't feel like people are having these conversations as much as they should. Is this kind of what you and your teams are still finding?
Rob Mills: Yeah, absolutely. More so recently. I've been, as I mentioned at the start, I come from an agency background, but it's three years ago since I actually worked in an agency. I'm currently producing some resources that will hopefully eventually help agencies take a content first approach to their website projects. Kind of educating them on what the return on investment can be on content strategy as a service. Helping them sell that to their clients.
As part of that, I've been meeting with local agencies in my area, just to kind of see if my experiences from three years ago are still relevant, and still happening. It's been really interesting. I met with agencies like small three person, right up to a much bigger, and a few in between as well. The same fundamental challenges are happening from what I experienced when I was agency side, and have been going on from way before I was even in this kind of field of work.
I think, one agency described it quite nicely to me, that they feel, from talking to their clients, that there has been a maturity around the importance of good content, but the fundamental challenges in sort of achieving that are still there. We don't have any time. We don't have any budget. We want to get to visuals quickly. All those things are still happening, even if people are aware that investing in content is beneficial, it doesn't mean that they're in a position where they can actually do that.
You're absolutely right, there's lots of teams out there producing content without having these conversations. Some are, and there's a lot of good content out there. I find content hard to do anyway, creating like a book or an article or a webinar, it takes time. It's like, it's so much easier if there's a workflow and all those things I kind of discussed, and other things as well. Yeah, it was quite an eye opening thing for me to think that, wow, it's still a big issue really. It is a big issue, and that's not just agencies, that's in house teams as well. We speak to a lot of higher education teams, and they have huge issues there because there's lots of stakeholders and a certain amount of experts. There's a whole other raft of issues that they're faced with as well. Yeah, it's definitely still very much a challenge for people.
Anna Hrach: Definitely. Well, I think the good news is we're all in the same boat together. Rob, I want to dig more into some of these topics, but before we do, we're going to take a super quick break to hear from our sponsors. Everybody, go ahead, stick around. While you're at it, go ahead and peruse GatherContent.com/blog, to hear more about what we're going to talk about in just a minute. We will be right back.
Randy Frisch: We're back here on CONEX with Rob Mills. I actually really like this stuff, because we're talking about workflow, and I actually think Rob that it's a term that people kind of throw around loosely. Sometimes when I'm interviewing for content roles here, people will be like, "Oh, it's all about the workflow I put in." I'm like, "Tell me about that workflow." Then no one has anything good, but I know you have something good, because I was on your guys' blog today, and there's a blog post called, How to Define a Content Delivery Workflow. Maybe you can give everyone listening here kind of a high level, or as detailed as you want, framework for what makes a great workflow.
Rob Mills: I think there's three things that are really integral to a great workflow. That's the stages of that workflow, the people involved, and the tasks that need to be achieved by those people, at those various stages. It's very much, it's kind of like a conveyor belt sort of analogy, when you think of content moving through one stage to another. I think in a lot of cases it is a linear process. Some typical stages can be like outline, write, review, edit, approve, publish. That's very much one piece of content moving through each of those stages.
Sometimes it's a lot more complicated than that. I think as you add in legal review, marketing review. If there's multilingual content, there suddenly becomes various feedback loops, and that can be hard to manage as well. It's really, there's a couple, I think, of important components.
It's like the first thing is to define your workflow and what stages work for you. I think you have to use language that will resonate with your team, your clients, or whoever is kind of involved in the workflow. Somebody might say outline is their first stage, but for someone else it might be brief. It's just little changes in language, but it can actually have quite a big impact in terms of how relevant it is to your organization. Defining the stages.
For some people it could literally be a three step workflow, and others it becomes much bigger than that, and there's lots of people involved. I think yeah, stages, people and tasks. When you start defining a workflow, and you start to visualize it, so it could be that you get everyone in a room together and you do a workshop, and you're sticking sticky notes up on the wall for each stage. Then you start adding names to the sticky notes for who's doing what at each stage. It really starts to bring to life the reality of the situation, and the content challenge that you're faced with.
It could be, for example, that someone's name features on like 8 of 12 stages of a workflow. Then you can start to ask questions like, is that actually realistic? Can Jane achieve all of that? You can start to see, identify potential bottlenecks and so on.
Then looking more specifically, once you've got the people assigned to stages, at the tasks. Like, what do they actually have to do? I think more information is better in this case. If you're asking someone to review content, for example, make it clear what you need them to review. Is it sort of fact checking and accuracy against your product catalog or something, or is it the spelling and grammar? Is it the voice and tone, for example? Is it all of those things?
Yeah. I think stages, people and tasks are the three main elements of a well defined workflow I think. I'm not sure if I went off on tangent then, sorry.
Anna Hrach: No, it was gorgeous. I was actually just going to say too, I kind of lit up over here when you mentioned sticky notes, and just getting things on the wall. I'm also a huge fan of just finding a blank wall, or finding a white board, and getting some thoughts out with sticky notes. I feel so bad every time though, because it's so not environmentally friendly, but it is so unbelievably productive to just grab a packet of sticky notes and start like throwing ideas on the walls. You can move them and collaborate and shift structures. I agree, I think that's an awesome and very under utilized trick.
The other thing, you can Gather Content actually go into quite a bit more detail on sort of what you were talking about with content delivery and workflow, with your new ebook actually, Content Delivery. Everybody out there, it's available at GatherContent.com/books/content-delivery. Rob, do you want to tell everybody a little bit more about how it kind of contains some of this workflow stuff, and then plus more too, like a lot more.
Rob Mills: Yeah, sure. The book is actually written by a friend of ours called Liam. Liam runs an agency called Lagom Strategy in the UK, and Liam actually he wrote Guide for Gather Content years ago, and he continues to do our content strategy master class, and some webinars. We have been chatting to agencies a lot lately, as I've mentioned, and we sort of, again, we had this kind of reiterated that these same problems are being faced by various teams, so we decided to write a book on it.
A lot of the content, a lot of the themes in the book we've produced a lot of content about before, but we approached it slightly differently and kind of tried to add in more practical examples and scenarios and techniques. I mentioned a workshop there. There is some content in the book where we're running a workshop to define your workflow, for example. It very much is just about, it's aimed at teams, in house teams and agencies who work with clients. It just aims to help them assemble a content team, get the right kind of processes and workflow in place. Some techniques so they can prioritize the content and think about the content in phases, and a sort of technique for calculating the cost of getting the content done, because that's often underestimated. Then techniques ...
Anna Hrach: That is just such a huge question for everybody, is actually how much does content cost? I don't think people realize actually how much it can cost, especially when it's done ineffectively or inefficiently. It's such a huge hidden cost that people don't typically associate a dollar to.
Rob Mills: It's such a huge thing, and it is hard to assign a cost to it. Whether that's in terms of people, time, money. In our content strategy master class we do this task with people, and we've already, by the time they get to this task Liam's outlined a typical content production workflow.
Then there's like a Google spreadsheet, and attendees jump into that. I think the most you can have is 50 in there, so you have 50 people in there, and we ask them to calculate how much time it will take to get a simple 750 word web page through that typical workflow. It's like, is writing the brief going to take half an hour, an hour, 15 minutes? Whatever it may be, so they're free just to put their numbers down, and across all of the classes that we've done, and there's quite a lot now over the years, the average for that small page comes out at around 15 hours to get it through that workflow. That's quite scary when you scale that up to an entire website, or several websites.
It's just like, and that's why things like we've been talking about on the show already, workflow, processes, communication, collaboration, that's why they're so important, because it takes a long time to get content done properly. The more that you can plan and put in place to help with that, obviously the better for those involved. Yeah, it's a huge thing to, if you just kind of go into projects and have no idea what content you've got, what you need, how it's going to get done, who's responsible, what's going to happen when it's live. There's so many facets to content.
Randy Frisch: Absolutely. You know, you've hit on a number of times now on who's responsible for it. I think earlier you talked about how a workflow is all about the stages, people and tasks. I want to dig on the people, because when I went to check out that book that we were just talking about, which I think can be found at GatherContent.com/books/content-delivery, for those looking for this thing. There's a whole section in this book on assembling a content delivery team.
I'm going to hit you with a fun question, because I think a lot of us as marketers, always think about building that ultimate team. Let's say you had the luxury of building out a four to five person content team tomorrow, what would be some of the roles that you would have for those? For people sitting here who are trying to always argue for maybe more resources, a bigger team, who would be kind of the four to five people you'd want on your content team in this day and age?
Rob Mills: Good question. I think a content strategist. Obviously that's my job title, although I fill lots of different roles I think. A content strategist, or rather there's so many job titles these days that I think you can get bogged down in the sort of semantics of that. I just think a content owner, so somebody who is going to take ownership. Whether that's like somebody at the agency, or the in house team, or client side, but someone who's actually going to be a common thread throughout the entire life cycle of a project, or the entire workflow, wherever that may be.
I think more often than not, that can be a content strategist, or is a content strategist. It's just that person with that entire overview of the content landscape and requirements, and is the go to person for like, what do we need to do? Who's involved? When does it need to be done by? How are we going to get it done? What next? Et cetera. That's definitely an essential role, so that's number one.
I think an editor is good. Well actually, but I suppose before that there's a writer, and sometimes that can be the content strategist. In our case it is, although other people within the team also produce content for us. A copywriter, I suppose. It would be ideal if that person was sort of on the team permanently, because they will then get a good understanding of the company culture and personality and voice and tone. That's not to say that somebody external who's brought in as needed can't learn those things and apply that to the writing.
A copywriter, but there's also I think an editor is one of the most important roles in any content team, because as a writer, I find that sometimes I'm too close to something, and it's easy to get lost in the content. Having that kind of fresh perspective, and neutral point of view, I think is essential to keeping the content on track as well.
If you've got anybody there's who's doing sort of research external, if it's not one of those people who's kind of speaking to the customers and the audience and the users, and doing the research, then having them involved is essential, because obviously they're on the call face, as you say, with the people who the content is being produced for. Any insights that they've got from the audience would be absolutely essential as well.
Then the next person, or group of people I suppose, will vary quite significantly, but ultimately it's like the subject matter experts. That may well be the copywriter, or one of the other roles. If we think of higher ed, for example, then chances are the subject matter expert is the academics who are actually doing the teaching, who may not be writing the content for the website. Having their involvement is essential as well. Subject matter experts.
If I may be so bold as to sneak in a sixth one.
Anna Hrach: The more the merrier.
Rob Mills: Which could well be one of the two or three roles I've already mentioned. I truly believe in the value of a proof reader. Now I know that the editor will go through the content and so on, but somebody who is completely new to it, proofreading the content.
Because we did it recently with the Content Delivery book, and the insights that they were able to provide, and the little things that we didn't catch were so valuable to getting that book to the standard that it was. Because again, I read that book so many times before we actually shared it with people, that I was reading it but not reading it, if that makes sense. I was looking at the words and they were just, they just weren't really sinking in anymore. Getting a completely fresh perspective would be really, really valuable and time well spent.
Anna Hrach: Completely agree, especially as a content creator myself. I know exactly what you're saying about reading your own words the way you wanted it to be read, versus how it actually was typed out, as you were sort of getting all of these thoughts out. Rob, I think Randy and I are in perfect alignment with you, and love that you have sort of broken down this team structure into all those people, and sort of justified why they are so important, because they really are, all those roles are so important.
Which I think also lends perfectly into, blends back into our conversations about governance and collaboration and workflow. Randy, we have some personal questions for Rob after this. Rob, we would love for you to stick around. You have given us so much amazing professional advice, and so many fabulous tips and tricks. We'd love to get to know a little bit more about you on the personal side.
Randy Frisch: All right Rob, so this is the uncomfortable or comfortable part, but I promise to make it pretty painless on the get to know you side. Because I'm actually curious on this one, this is a game that we play with every new person that starts at Uberflip, at my company, where we get to know them. They all really have the same answers, and it's, what are you watching on Netflix? The reason I'm interested is because Netflix is global, its content is global, but its content is also very personalized to the regions. Being from the UK, I'm like so intrigued as to what you're going to answer.
Rob Mills: I think I spend more time looking for something to watch on Netflix than I do actually watching something on Netflix. Every day, let's just quickly put something on, half an hour later, still looking. I've recently finished watching The Sinner, which is eight episodes. Binged that in a weekend. That was really good. For me it was good because I actually didn't know where it was going to go. Often you read spoilers, or there's so much stuff that's made those just predictable, because it follows a certain formula. That really did keep me interested, so that was a good one.
I do also love binging Hot to Get Away With Murder. I've recently done a series premiere of that. It's so sort of far fetched, but I like it for that, which is good. What I've got cued up next, I haven't watched it, but in the last week I just keep seeing it everywhere, everyone telling me to watch it, it's called Wild, Wild Country. I've got that ready to go. We've got a long weekend now in the UK coming up for the Easter break, so I should get a chance to kind of get stuck into that.
Anna Hrach: That show is nuts. We are about three episodes in, and it's truly crazy. Definitely a highly recommend. Very well done.
Randy Frisch: Really? Interesting. All right, I got some good recommendations. The funny thing is I guess Netflix is connecting us all over the world, because it used to be like, oh we don't get that in this part of the world. Now we all have the same content, we can all be friends so easily.
Anna Hrach: Rob, I know that you are also, in addition to creating content every single day, you're also an avid reader, correct?
Rob Mills: I try to. Not as much as I'd like to, but where possible yes, that's true.
Anna Hrach: What was the last non-business book that you loved?
Rob Mills: Well the last one I finished, and this was three days ago, was Northern Lights, which is the first book in the Philip Pullman trilogy. Just finished that. That wasn't a work related book. That was the one, I don't know if you're familiar with the trilogy, but they made the book trilogy into The Golden Compass, the film, which I don't rate. The first book of that was very good, so that was good.
Anna Hrach: I haven't seen the film, but I know what you're talking about. It got kind of okay reviews.
Rob Mills: Yeah. I think that was perhaps a bit generous, dare I say. Then the book I finished before that was called After the Crash. It's what I would describe as a bit of a trashy novel, but I was on holiday at the time and it was perfect for a couple of days on the beach. Pretty easy reading, so that was one I finished before that. It was really good.
Anna Hrach: Sometimes you need a really good beach book. Like just something super easy, quick, fast, fun, and just I love those books, I think they're great to have in between.
Rob Mills: Absolutely, yeah. Definitely.
Anna Hrach: Awesome. Well Rob, thank you so much for joining us today. It has been wonderful getting to talk to you and getting to know you. Really appreciate it, and just coming on and bringing your perspective, really love it. For everybody out there, again, reminder to go to GatherContent.com/blog for all of the wonderful content that Rob talked about.
On behalf of Randy Frisch at Uberflip, I'm Anna Hrach from Convince and Convert. This has been CONEX, the Content Experience Show podcast. You can find this podcast pretty much anywhere you listen to podcasts these days, including iTunes, Spotify, Stitcher, Google Play, and at ContentExperienceShow.com. Do us a favor, when you do find us, leave us a message and let us know what you love and what you'd like to hear more of. We love your feedback. Until next time, thanks so much for tuning in, and we'll talk to you all next week.
 
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