About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.
Improving Your Content Process
If you’ve ever worked as part of a team on content creation, you probably have firsthand experience with just how convoluted the process can become.
It may sound obvious, but with proper planning and communication, it can all be avoided. Just imagine your content creation team as if it were an assembly line. Not only is it producing something complex, but the line itself is complex. The gears must be precise and well-oiled to keep things running smoothly.
Detailed planning keeps expectations clear and responsibilities precise, while constant communication is the oil that keeps the whole thing from seizing. If you’re not sure where to start, GatherContent has released a great resource entitled Content Delivery that is all about maximizing the efficiency of your team’s workflow!
In This Episode
- How to approach multiple types of content
- How to keep content creation efficient when working with a team
- How to set up a great workflow
- What roles are a must for a content creation team
Quotes From This Episode
“Different people like to consume content in different ways, so it’s really important that all of those channels and formats are given the same attention.” — @RobertMills
Stages, people and tasks are the three main elements of a well defined workflow Click To Tweet
Content Experience Lightning Round
What are you watching on Netflix?
Like many of us, Rob confesses to often spending as much time searching through Netflix as watching, but some of his recent favorites have been The Sinner and How to Get Away with Murder!
What was the last non-business book that you loved?
Rob recently finished Northern Lights, the first book of the His Dark Materials trilogy and loved it!
See you next week!