What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.
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With the growing power and availability of analytics in content marketing, words like “data” and “strategy” are staples in the vocabulary of any marketer. After all, the more you plan before a campaign, the more chances you have of coming out successfully on the other side. The question Lauren Teague of Convince & Convert has committed herself to answering is, “How does strategy fit into real-time content?”
When many hear the term “real-time content,” they may connect it to terms like “winging it” or “improvising.” Some fake the live experience, planning out generic content months in advance to roll out during an event. Whether you’re organizing a product launch, a conference, or any other type of live event, you can blend a well-planned strategy with an authentic live experience.
Lauren Teague defines this as being R.E.A.L. which stands for rapid, engaging, aim, and live. In real-time content, you have to be flexible and able to jump on topics rapidly—and of course, your content must engage your customers. As with all content, you should have a goal—this is your aim. Lastly, “live” reminds us to be truly in the moment.
By incorporating this way of thinking into your real-time content strategy, you can start to build truly valuable content in the moment that can “make your fans better fans,” as Lauren likes to say!
“A content person in sports has a much different challenge than a traditional content marketer. The sport sells itself, but you’re actually selling the experience.” — @LaurenTee
Your content has to be engaging, but also you have to be committed to engaging with the audience. Click To Tweet“You have to know to be active and available all the way through on both ends of the conversation.” — @LaurenTee
Movies or TV?
TV.
Football or basketball?
Golf!
Favorite TV show of all time?
Late Night with Stephen Colbert.
Sweet or savory?
Sweet all day long!
Favorite ice cream?
Beaver Tracks.
Favorite holiday?
My birthday!
Favorite superpower?
Apparition.
Last Halloween costume?
Matching Incredibles costumes with the family.
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!