How to Build a Real-Time Content Strategy

Planning for Real-Time Content

With the growing power and availability of analytics in content marketing, words like “data” and “strategy” are staples in the vocabulary of any marketer. After all, the more you plan before a campaign, the more chances you have of coming out successfully on the other side. The question Lauren Teague of Convince & Convert has committed herself to answering is, “How does strategy fit into real-time content?”
When many hear the term “real-time content,” they may connect it to terms like “winging it” or “improvising.” Some fake the live experience, planning out generic content months in advance to roll out during an event. Whether you’re organizing a product launch, a conference, or any other type of live event, you can blend a well-planned strategy with an authentic live experience.
Lauren Teague defines this as being R.E.A.L. which stands for rapid, engaging, aim, and live. In real-time content, you have to be flexible and able to jump on topics rapidly—and of course, your content must engage your customers. As with all content, you should have a goal—this is your aim. Lastly, “live” reminds us to be truly in the moment.
By incorporating this way of thinking into your real-time content strategy, you can start to build truly valuable content in the moment that can “make your fans better fans,” as Lauren likes to say!

In This Episode

• Why social marketing for sports requires a much more nimble approach than traditional marketing.
• How Lauren and her team strategize real-time content.
• How to use real-time content to become part of the customer experience.
• Strategies for preparing for real-time content without being manufactured.

Quotes From This Episode

“A content person in sports has a much different challenge than a traditional content marketer. The sport sells itself, but you’re actually selling the experience.” — @LaurenTee
Your content has to be engaging, but also you have to be committed to engaging with the audience. Click To Tweet
“You have to know to be active and available all the way through on both ends of the conversation.” — @LaurenTee

Resources

• Get The Content Experience Report for free here.
• Find out more about Lauren and keep up with her speaking dates here.

Content Experience Lightning Round

Movies or TV?
TV.
Football or basketball?
Golf!
Favorite TV show of all time?
Late Night with Stephen Colbert.
Sweet or savory?
Sweet all day long!
Favorite ice cream?
Beaver Tracks.
Favorite holiday?
My birthday!
Favorite superpower?
Apparition.
Last Halloween costume?
Matching Incredibles costumes with the family.
See you next week!