How to Build Connections Through Comedy in Marketing

How to Build Connections Through Comedy in Marketing

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and risk-friendly environments.

In This Episode:

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Full Episode Details

Connecting Through Comedy

For many businesses, comedy in marketing starts off as a great idea on paper. Unfortunately, when it comes to the implementation, it is all too easy to have it fall flat. The good news, according to Bumper Carroll, is that no matter who you are, you can learn to foster creativity within your team and use comedy effectively.

When done right, comedy in marketing should break down barriers with your audience and provide a deeper sense of connection. The key here is that comedy requires truth.

Effective comedy builds on shared experience, so the first step is to understand your audience. A good use of comedy in marketing shows your audience that you know who they are and that you care, which encourages them to buy into your message.

In This Episode

  • How to develop an environment that fosters creativity.
  • Why comedy must be truthful to be funny.
  • How to connect with your audience through comedy in marketing.
  • How to propose a culture change to your team.

Quotes From This Episode

“You don’t have to be funny, but we can teach you skills that will help you build on one another’s ideas and celebrate each other’s contributions in a way that leads to better creativity.” — Bumper Carroll

“Once you demonstrate that you understand your audience, you’re in a much better position to layer on your call to action. — Bumper Carroll

“Comedy works because it is confirming people’s innate biases or opinions.” — Bumper Carroll

Resources

Content Experience Lightning Round

What is your biggest comedy influence?

Bumper gives two classics that are majorly influential: Looney Tunes and Monty Python!

What is a great comedy movie that has made you laugh over the last couple of years?

Most recently, Bumper thoroughly enjoyed his friend’s new film The Oath!

See you next week!

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Episode Transcript

Anna Hrach: Hey, everybody. Welcome to The Content Experience Show podcast. I am Anna Hrach with Convince & Convert, and I'm here with the always amazing Randy Frisch from Uberflip. Now, we had a pretty interesting guest on today. Many of you may be familiar with The Second City, which boasts alums like Tina Fey, but we today had Bumper Carroll, who is VP of Creative from Second City Works, which is sort of their sister company. And they actually work with clients to help them develop out their comedic messaging and their timing and really just make them a little bit funnier in just all of the right ways. Anna Hrach: Now, this was a really interesting podcast. And, Randy, we talked a lot about comedy on this show, so I'm curious, what is one of your all-time favorite comedy movies or shows? What is something that just makes you laugh hysterically? Randy Frisch: [inaudible 00:00:50] I like that we're just starting here. Let's just have some fun with this. I'm a Will Ferrell guy. Right? I love that type of silly humor that just takes you out of reality a bit but still believable and relatable. Whether it's him in Old School or ... People are going to think I have no sense of humor, but I think it's hilarious. Step Brothers or ... What's the race car one? Anna Hrach: Oh, my god. I can't even remember now. Randy Frisch: Oh, man. Why am I ... It's not Ron Burgundy. Anna Hrach: Everybody's probably screaming as they're listening. Randy Frisch: I know. I'm like, I can't believe I'm- Anna Hrach: Like, "How could you forget?" All I remember is his line about, "Thank you, baby Jesus." Randy Frisch: Yeah. Talladega Nights, there you go. Anna Hrach: There we go. Randy Frisch: Talladega Nights. Yes. Anna Hrach: Nice. Randy Frisch: It's amazing. How about you? What's your go-to for humor? Anna Hrach: My absolute all-time favorite classic comedy is Trading Places. I could literally watch that movie- Randy Frisch: Oh, nice. Anna Hrach: ... any time. Dan Aykroyd, Eddie Murphy- Randy Frisch: Eddie Murphy, yeah. Anna Hrach: Classic, prime. But what I think is interesting is even you and I were talking about comedies and funny, but those two examples that we just came up with are polar opposite ends of the spectrum in terms of style and comedic timing. And it's really interesting because one of the things we talk about is how many different types of funny there are and how it really is ... It takes the right approach to make brands funny. Randy Frisch: Absolutely. And I think what my big takeaway from this episode was this idea of creating a comfortable environment for people to take a chance and go out of their comfort zone. Because whether it's right or not for you to go out with content that's funny, the idea is if you bring humor into the workplace, which is what Bumper talks a little bit about, we get more comfortable to take chances. And those chances may not be with comedy, but they may just be with different messaging or going out of our comfort zone. And I think that's the stuff that draws into it. I mean, there also is, and I had no idea Second City Works or Second City does this, but this idea of creating content on behalf of the brand. And I've watched some of this stuff. Randy Frisch: I alluded to an example on the podcast with Workfront, but someone sent me one last week. I don't know if you've seen this. I'll send it to you. But it's a video making fun of remote work and how this company tried to overcome it by having their workplace happen in a pool. So you've got everyone working on their laptops in a pool. It is hilarious. It's floating around on Linkedin and places like that. It's actually done by Comedy Central, which I guess technically would be a rival of Bumper's business at Second City, but that's okay, right? Anna Hrach: Right. Totally. And you guys have even experimented with humor a lot at Uberflip. For example, for the Content Experience conference, you were on top of the CN Tower dancing to Drake. Randy Frisch: Yeah. That's true. That's true. And we did a great EBM video earlier this year where we kind of poked fun at the challenges of living up to the expectations of personalization, had fun with the characters [inaudible 00:03:55]. So I think there's a lot that we can do in this space and a lot we can learn from this podcast. So let's roll right into that. I believe you got to intro Bumper. Here we go, this week's podcast. Anna Hrach: Hey, Bumper. Thank you so much for joining us today. I'm so excited to have you here. Bumper Carroll: Yeah. Thanks for having me. Anna Hrach: Yeah. What's funny is I remember you and I got to meet about a couple months ago now at Content Marketing World, and I remember I was on a break in between a session. I actually missed a session. I wasn't able to get there in time. And so I was just walking around the vendor floor, and I was looking at all the different platforms that were there. And all of a sudden, I came around the corner, and I saw Second City Works, and I recognized the logo. Obviously, everybody knows Second City. I mean, it's legendary. And I was like, "Wait. What? Second City Works? You guys actually have a content arm?" And you and I got to talk, and I just thought it was so fascinating. So I'm so excited to have you on because I'm a massive fan of using comedy in writing. There's definitely great ways to approach it. But anyway, tell everybody a little bit about yourself. Just let us know sort of what actually is Second City Works, what do you do there? Because you're the VP of Creative. That's huge. Bumper Carroll: Yeah. Well, first of all, again, thanks for having me. I'm very excited to be here. And yeah, so people probably know Second City as the legendary comedy theater that it is. So folks like Tina Fey, Bill Murray, Mike Myers, Chris Farley, all the way back to people like Alan Arkin and Alan Alda, Joan Rivers. So this kind of vast expanse, a very rich history and legacy in the world of comedy. If you've seen any kind of comedic content over the last 60 years, chances are there's some connection to The Second City. Bumper Carroll: And in addition to the theater that everybody knows and the alums that everybody is familiar with, we also do training for people who want to learn how to do sketch comedy and improvisation. And then we have a group called Second City Works, and that is our professional services arm, if you will. We do a lot of talent development for organizations using improvisation. And the other thing that we do is we create content. And from a content perspective, it really runs the gamut. We do a lot of live work, so meetings and events, talk shows, facilitated meetings, all that kind of stuff, all the way through to B2B marketing and advertising, direct-to-consumer marketing and advertising, and kind of everything in between. Bumper Carroll: It's something that, for The Second City, we've always done in some form or another. My role in that, as you said, is VP of Creative. I've come back to The Second City after being in digital marketing and advertising for a few years, chiefly to help get the content practice really off the ground and make it more of a kind of intentional, purposeful offering for us. Randy Frisch: I want to dig into the part that everyone's curious about, which is how do we get really funny content. Right? People always say the hardest thing about being funny is being funny. We'll get to that, but I think that the first gut that a lot of us as marketers have any time we want to do a funny video or funny sketch of some sort is, "Well, we're going to have to outsource that." Right? Like there's no way we could execute that internally if we want to achieve that. So I'm curious, when you talk about the talent development side, and maybe we can start there and then we'll get to bringing in Second City Works for projects, what does that look like in terms of getting a team to reach that potential? Bumper Carroll: Yeah. For us, the tenants of improvisation, which is ... Our creative process is built around improvisation, so we use that as a tool to create our content. And in order to be successful in that arena, there's a lot of skills that you need to have. You have to be flexible and adaptable. You have to be collaborative. You have to affirm and build on one another's ideas. "Yes, and" is the sort of precept of improv that everybody is probably really familiar with. Bumper Carroll: And so from a talent development standpoint, what we do is basically impart those skills to people in a variety of contexts to help them be better listeners, better teammates and so on. And so from a creative standpoint, what we tell people is you don't have to be funny, you don't necessarily really have to be creative per se, but we can teach you skills that will help you build on one another's ideas and celebrate each other's contributions in a way that will lead to better creativity. Bumper Carroll: So as it pertains to better storytelling and content, there are kind of tricks and tips and techniques. But chiefly what we're trying to do is we're trying to teach everybody the values and the benefits of improvisation as a collaborative kind of creativity tool. Randy Frisch: Yeah. I was just going to say I'm always tempted, but I don't have the guts to do this, to start off a meeting with a little improv. Right? Bumper Carroll: Sure. Randy Frisch: Just to get people more comfortable. I'm wondering, is that one of the things that you suggest? Because it's a big jump just to say, "Okay, room of 20 people on my team, let's just get up and do something silly like that," versus, "Let's talk about the editorial calendar." Bumper Carroll: Well, I think one of the things that we really try to impart whenever we're working with clients is in order for you to be successful in an improvisational context, you have to create an environment where it's safe for everybody to take a risk. So I think part of the fear or the anxiousness that you're referring to is, if there's not an agreed upon expectation in the room, yes, that's going to feel like a very daunting idea to sort of take that leap. Bumper Carroll: But if we agree as a group this is a safe place for everybody to just throw out anything that they're thinking of or any idea that they have, the agreement that we have is, no matter what it is, we'll affirm that idea or even just affirm the effort that you put forward in bringing that to the table, and we'll attempt to build on it. And then once you feel like, "Well, then, it really doesn't matter what I say," that really opens up kind of new paths to creativity because everybody feels empowered and emboldened to contribute in that way. Bumper Carroll: So that's a key part of it. I think without that shared agreement among a group that we're going to participate and interact in that way, it's really difficult for people to overcome that hurdle and kind of say, "Well, I'm taking a risk here and throwing this out there." So that's a huge part of what we teach. We got to create the environment where it's safe for people to want to take those risks. Anna Hrach: Yeah. It's funny, actually, building off of that and even what Randy was saying, I love that you start with the foundation, and you actually give people a framework for how to work together and build on each other and that whole foundation of "Yes, and" because I think there's also this feeling from brands where ... Like Randy was saying, "We'll just be funny." That's the hardest thing. The hardest thing is to be funny, and it's like, you can't just automatically jump into a joke as a brand or even with content. You have to have ... First, there's so many different styles of funny, right? Are you, as a brand or even when you create content, going to be sarcastic? Are you going to be slapstick? Are you going to be crude and crass? Funny encompasses 95,000 different adjectives and styles. And when brands that miss the mark, oh, boy, that is cringe inducing. Bumper Carroll: Yes. Absolutely. Yeah. I think for us, the way that we've been successful ... The Second City now is almost 60 years old. We have a million patrons come through the door. We're running upwards of 75 shows a week between Chicago, Toronto, and Los Angeles. And the reason that we have been successful is because what we put up on stage is truthful, authentic, and genuine. And I think that's the thing, not only for us as a content creator on behalf of a brand, but what we try to teach people, whether it's in a brand context or even just an organizational context, is the way to be funny is just to traffic in those shared human truths. Bumper Carroll: I think where what you're talking about is where brands, I think, go off the rails is either because it doesn't feel authentic to the perception of their brand in the market, or it's just not a truism that they're kind of sharing or participating in. And that's where it's false. There's definitely a bunch of different tones. You can be farcical, you can be snarky, you can just be very kind of real and grounded. It doesn't necessarily matter, but if there isn't that ring of truth in it, if there isn't an authenticity or it doesn't feel genuine, it doesn't matter what style or route or path you take. It just won't land. Randy Frisch: Yeah. I find that, too. To me, I always think like, "Is there a connection with the humor to the brand?" Right? Because sometimes companies just try and be funny, which is cute and maybe it gets some views, but does it actually get you to think about the problem at hand that that company is trying to solve? There's a company ... I don't know if either of you ever saw these videos. It's a company called Workfront, and they did a series of videos a while back that kind of mocked the idea of emails in the office and how silly it was. And it mocked ideas such as how we would send the attachment multiple times by accident, and then you have someone just bringing that attachment to someone's office six times in a row. Right? Bumper Carroll: Right. Randy Frisch: And just things that we can relate to, which I think as you hit on here, Bumper, it's the idea of how does it resonate in some sort of true way? I want to dig deeper because some of us do struggle to bring this from internal, and that's where Second City Works really helps. But we're going to take a quick break first, hear from some of our sponsors, and as soon as we get back we're going to hear some of the fun projects that your team has taken on and how you go about doing that. Randy Frisch: I'm excited to tell you about TechSmith. TechSmith makes a whole bunch of different solutions, including Snagit and Camtasia. Personally, I use some of these solutions myself and on the team. Big thanks to one of their marketers, [Rachel 00:15:43], who hooked me up with an account at CMWorld this past year. And now, I can create custom screenshots, screencasts from videos with literally no experience. And honestly, I thought I had this down with the tools built into my Mac, but this is so much more powerful. Randy Frisch: If you need to share a campaign result with people who aren't familiar with what a CTA, PPC is or SERP, use Snagit [inaudible 00:16:07] results displayed on your screen, and share them as screenshots and screencasts. Or if you need a marketing video, but you don't have that production team, Camtasia is right there for you with an all-in-one screen recorder and video editor designed for those who've never made a video before. Randy Frisch: Communicating with screenshots and video has never been as easy as it is with TechSmith. I'm saying that from the honesty of a user. And for The Content Experience Show listeners, they've hooked us up with a 10% off coupon. All you got to do is go to techsmith.com and use the promo code contentpros. That's content, P-R-O-S. Anna Hrach: All right, everybody. Welcome back. We have Bumper Carroll with us, who is the VP of Creative at Second City Works. And up until now, we've talked about all of the ways that maybe you shouldn't be using comedy with your content, but Bumper, let's talk about the actual beneficial ways to use content. Because comedy is insanely effective. It's fun, it captures attention. But what are some of the right ways to use it, and why should brands actually start to explore more comedy through their content or more comedy through their storytelling approach? Bumper Carroll: Yeah. We touched on it a little bit, but I'll just kind of try to sort of continue to extrapolate on this key idea, which is comedy works because it is confirming people's innate kind of biases or opinions. So if they don't see an element of truth in your content, they're not going to laugh. And they're not going to laugh because it doesn't ring true to them, which means that there's no connection there, it's not relatable, it's not relevant. Bumper Carroll: So what we talk about is comedy for us is kind of holding up a funhouse mirror to our audience, right? It is reflective of their shared experience. They've dealt with that situation before. They've seen that behavior exhibited. They know that person. And all we're doing is we're going to heighten it for comedic effect, just to kind of raise the stakes a little bit and add a little bit of just top spin or kind of create a little bit of absurdity in that. That's the funhouse part of the mirror. But essentially, what we're doing is we are reflecting back people's shared experiences, and that's where you create a really emotional connection. Bumper Carroll: I think that what we try to do and certainly what we recommend that brands do is try to establish that emotional connection because I think it's a demonstration to an audience that, as a brand, you know and understand your target audience. And once you have demonstrated to them, "Hey, we know you. We get you. We understand your frustrations, your challenges, the things that get you excited, what makes you feel inspired." Once you've demonstrated that understanding, I think you're in a much better position to then layer on whatever it is your message or your call to action is. Randy Frisch: I think this is really inspiring for a lot of people, and I think a lot of us are starting to see that video content specifically is on the rise. User generated content is sometimes even lowering the bar, the quality, if you will, of what we have to put out. And when I say quality, I'm talking production quality. But sometimes it is, as you're hitting on, it's how we connect with people. It's how we relate to them in a genuine way on the fly. So maybe you can walk us through an example of a company because I think a lot of people listening to this are probably going to say, "Well, this is only for huge mega brands, right? We could never go to Second City Works and do something like this." So maybe you could walk us through what approaching Second City Works looks like, and even through the lens of [inaudible 00:20:03] been a success and what that project looked like. Bumper Carroll: I'll tell you about something we're working on right now that I think is a good example of this. I won't be able to use the brand name, but you'll kind of understand, I think, the application. We're working with a major retailer right now, and this is for even just some internal communications content. And one of the things that they're kind of grappling with is they needed to, as an organization, make a major change in the way that they do business. Bumper Carroll: And I think that this is a place where Works can come in and be really helpful and really effective because of the sort of breadth of the things that we're able to do. We can help on the talent development side to build the skills necessary to embrace this change and actualize it. But then on the content side, what we can do is not only to just help build awareness of the change that's coming, help to create kind of the buy-in that you need and the alignment that you need, but also we can kind of help map out the key messages for the audience. Bumper Carroll: In this case, it was very much what I was talking about before, which is we really needed to demonstrate to this target audience of internal employees we understand what the day-to-day existence is like for you in this retail environment. It can be exceptionally busy. It can be extremely chaotic. And in order to kind of take in and actualize the change that the organization is pushing out, there are some things that we're going to have to do differently. But if we just came in and said, "Okay, this is the new reality" without acknowledging what the current reality was, those messages would just fall absolutely flat. Bumper Carroll: And I think it stands in that sense as a really good example. We had to say to our audience, "Here is, again, that mirror. We're holding it up, and this is how crazy and chaotic and busy your daily life is in this environment." And once they see that and they recognize that we, as kind of leadership, by proxy in this case, understood that, now they say, "Okay, cool. I'm open to hearing what the change is going to be," and we can then layer on the different messages about the changes that are coming and what shifts and pivots we need to make as an organization. Bumper Carroll: But we couldn't have gotten there without really connecting with them on an emotional level and, as I said, demonstrate that understanding. So what's fun about, I think, that particular program, which is right in the middle of the process right now, is we actually have gotten some interactivity in that as well. So we're kind of showing the sort of video installations that are just fun representations of this chaos and busyness. Bumper Carroll: And then we're kind of bringing that to a question, and kind of an obvious question, "You know this to be the reality. Wouldn't you like to change this?" And they're primed and ready. I mean, we're leading the witness here. We're not pulling any punches. They know what we're trying to get at. But they're more ready to kind of say, "Absolutely," because we've shown that to them again in a way that just confirms what they already know. And now they're saying, "Okay, yes, you got me. That is exactly what it's like, but I know you've got a better idea, and I'm ready to hear it." Bumper Carroll: So that interactivity allows them to kind of demonstrate that they're on board and that they're in, and then we kind of take them through and give them the more kind of traditional and expected messages about what we're going to need to do to implement this change. Anna Hrach: Nice. I love, again, going back to a lot of that sort of foundational work, the collaboration. It really is interesting to hear just how much structure really needs to go in place before you can make these big changes, make comedic messages true, as you said, kind of holding up that funhouse mirror and making it authentic and genuine and something people can connect with. For those people out there who are at the base level, they're just exploring comedy right now, they really feel like maybe they need to bring some in, but they're literally at the ground floor. Anna Hrach: Before they just step on the gas and go to a hundred, what are some tips that you would recommend for even priming the pump for people to start to lay this foundation and lay this framework for change? Because I'm sure even as you all encounter, change is really hard. It's the hardest part for a lot of organizations. So what are some tips you would give to those listening just to prime people to get ready for some of these changes? Bumper Carroll: Yeah. I think one of the things that we always find is that people are much more ready for it than the leadership tends to believe that they are. Whether that's an internal audience or an external audience, you think about the water cooler talk, it's always about, "What shows are you watching? What standup specials have you seen? Who do you follow on Twitter that makes you laugh?" So I think it's just, first, recognizing these are human beings that we're trying to connect with. This is something that we're all [inaudible 00:25:34] in our regular quote unquote "lives outside of work" or as it pertains to the experience that we're trying to sell them or the product that we're trying to sell them. So everybody inherently has a desire to have that release through comedy. So that's the first thing, know that that exists, and that's a great foundation upon which you can build. Bumper Carroll: I would say, for those folks who are starting kind of from zero, after we kind of just acknowledge that that exists, I think the first thing is to just have an open and honest conversation about the culture, whether that's an internal culture around your brand and the way that employees, leadership, management interacts with the frontline employees if that's your issue, or this is the reality of the way consumers interact with our brand. Bumper Carroll: I think just an open, honest conversation about that, you would be surprised at how many insights you get out of just saying, "Look, this isn't about what our brand aspires to be." Start with what our brand is first and foremost. Let's be really honest about the way that people perceive our brand, the way that they use it in their daily lives. And that can lead to really rich conversation about, these are their hopes and their dream and their desires, and this is a way we can better connect our brand to those things. Bumper Carroll: That's the baseline for me. That's a great place to start. Not only the insights but the number of times you're going to just laugh about the things that we all know to be true but maybe never talk about. And when we go into discovery in talking to a brand, whether it's an internal challenge or an external challenge, that's exactly how we facilitate that conversation. "Okay, we know this is what you want your brand to be in the marketplace, but let's talk more about the truth and the reality of what it actually is right now today." Bumper Carroll: So if we can create an environment where, hey, it's absolutely okay ... genuine and honest about what you think is happening with our brand [inaudible 00:27:51] wrong answer, I think then you just get a free flowing dialogue that's going to be really rich. Anna Hrach: I love it. So honesty, transparency, not just making things up, truth. I love it. That's fantastic advice, and I think that is actually universal advice that every single listener can apply pretty much right now today. Anna Hrach: Bumper, thank you so much for being on today. It was great to have you here and chat and hear about all the great things you guys are doing at Second City Works. For those interested in contacting and reaching out or seeing what you're up to, where can they go? Bumper Carroll: Feel free to email me directly. It's B-C-A-R-R-O-L-L @secondcity.com. And of course, our website is a great sort of entrée into the things that we do, and that's www.secondcityworks.com. Anna Hrach: Fantastic. All right. Everybody reach out, get your comedy on. Bumper, again, thank you so much. It's been great to have you here. But before we officially say goodbye, we've gotten to know you on the professional side. Now let's get to know you on the personal side. We have a couple of quick, just getting-to-know-you questions coming up. Lots of fun. Hopefully, very comedic. Randy has those questions all teed up, so we'll see what he has for you in just a minute. Randy Frisch: All right, Bumper. You live in a world of comedy. It's big pressure to make things funny or bring, as you put it, a little bit of creativity, and I like the analogy that you gave of putting up that silly mirror that we see at a carnival. But what do you do to get your fix of comedy on the side? Maybe what we'll hit you with is, who is your kind of favorite comedian of all time? And then, what's a great movie that just made you laugh over the last couple of year? Bumper Carroll: Oh, wow. Okay. I'll start with comedic heroes or influences- Randy Frisch: Okay, great. Bumper Carroll: ... for me. I'm going to go with two, and these are kind of classics, but if I had to say the most influential comedy for me is Looney Tunes and Monty Python. Randy Frisch: Oh, really? All right. A little slapstick. Bumper Carroll: Yes. Randy Frisch: I like it. Anna Hrach: Looney Tunes is great. Classic. Bumper Carroll: Yeah, those are huge. Randy Frisch: Interesting. Bumper Carroll: The Looney Tunes stuff, I think, is just so primal and foundational in terms of comedy, in terms of the way that they establish pattern, in terms of the way that they heighten. It's just been so hugely influential as a kid. I think on the Python side, just the absurdism, I'm a bit of an Anglophile in that sense, and I just love the style and the approach. It just can't be denied. Randy Frisch: Do you like Seinfeld as a result? I feel like there's some comparison there. Bumper Carroll: Yeah, I definitely ... It's funny because I have two kids. I have two girls. One is 12, and one is eight. And it's been really fun because my oldest coming up in this world of binge watching has been going through kind of some classic comedies at an insane pace. So I got to kind of redo 30 Rock, which is one of my favorite shows of all time. Randy Frisch: Nice. Bumper Carroll: And she is blazing through the American version of The Office. Randy Frisch: Oh, my kids, too. Bumper Carroll: So two- Randy Frisch: They love all the pranks that Jim plays on Dwight. Yeah. Bumper Carroll: Oh, it's fantastic. Randy Frisch: They're classic. Bumper Carroll: It's fantastic, and it's, for me being a longtime member of The Second City community, it's also special because Tina Fey is an alum, Steve Carrell is an alum. So it's just been fun to kind of relive ... Those two in particular have been great. Randy Frisch: Nice. Any movies that just made you enjoy your night out as of late? Bumper Carroll: The most recent one that I saw was a friend of mine wrote and directed and stars in a new movie, so this one really made me laugh, and it's a bit of a plug and I think a really great encapsulation of the current political climate, which is a movie called The Oath. My buddy Ike Barinholtz is kind of the auteur. Tiffany Haddish is in it. Ike's brother Jon plays his brother. Just a great encapsulation of the sort of classic conservatives versus liberals and just takes some really dark and twisted turns, and I loved it. Randy Frisch: Awesome. Anna Hrach: Just saw that preview actually. It's about Thanksgiving dinner, right? Bumper Carroll: Yeah. Anna Hrach: Or holiday dinner? Bumper Carroll: Yeah, Thanksgiving dinner. Yeah, it's a Thanksgiving dinner that goes off the rails due to political differences- Randy Frisch: Nice. Bumper Carroll: ... in the family and takes some crazy turns. It's coming out nationwide real soon, and I highly recommend it. Thoroughly enjoyed that. Randy Frisch: That sounds great and very topical these days, even as a Canadian who's just a bystander. Anyhow, Bumper, this was so much fun, and great to get to know you. For everyone who's tuned in, again, check out secondcityworks.com. And if you've enjoyed this podcast, please check out previous episodes at thecontentexperienceshow.com or go to iTunes, Stitcher, Spotify, Google, wherever you get your podcast. And if you can leave us some feedback, please do. Until next time, on behalf of Anna Hrach, I'm Randy Frisch, and this has been The Context Experience Show.  
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