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How to Build Connections Through Comedy in Marketing

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and risk-friendly environments.

Connecting Through Comedy

Connecting Through Comedy

For many businesses, comedy in marketing starts off as a great idea on paper. Unfortunately, when it comes to the implementation, it is all too easy to have it fall flat. The good news, according to Bumper Carroll, is that no matter who you are, you can learn to foster creativity within your team and use comedy effectively.
When done right, comedy in marketing should break down barriers with your audience and provide a deeper sense of connection. The key here is that comedy requires truth.
Effective comedy builds on shared experience, so the first step is to understand your audience. A good use of comedy in marketing shows your audience that you know who they are and that you care, which encourages them to buy into your message.

In This Episode

  • How to develop an environment that fosters creativity.
  • Why comedy must be truthful to be funny.
  • How to connect with your audience through comedy in marketing.
  • How to propose a culture change to your team.

Quotes From This Episode

“You don’t have to be funny, but we can teach you skills that will help you build on one another’s ideas and celebrate each other’s contributions in a way that leads to better creativity.” — Bumper Carroll
“Once you demonstrate that you understand your audience, you’re in a much better position to layer on your call to action. — Bumper Carroll
“Comedy works because it is confirming people’s innate biases or opinions.” — Bumper Carroll


Content Experience Lightning Round

What is your biggest comedy influence?
Bumper gives two classics that are majorly influential: Looney Tunes and Monty Python!
What is a great comedy movie that has made you laugh over the last couple of years?
Most recently, Bumper thoroughly enjoyed his friend’s new film The Oath!
See you next week!

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