Hosted By
About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss inspiring audiences with curiosity gaps.
Mind the Curiosity Gaps
As the deluge of content continues to grow and consumers’ attention is pulled in more and more directions, the strategy most creators have adopted is to make smaller pieces of content. The logic seems sound enough: There’s less attention to go around, so we should require less of it from our audiences.
But there’s another way to go about creating content. If you are making great content and utilizing what Andrew Davis calls “curiosity gaps,” you can successfully hold your audience’s attention as long as you need to. Curiosity gaps occur when you separate what your audience knows from what they want to know.
A good example of this is a cold open on a television show. The show opens without context, presents a situation that grabs your attention, then leaves you itching to watch the rest of the show to understand the context and answer the questions it created.
By creating around people’s inherent curiosity, you can deliver a quality content experience that captures attention and brings them along for a journey they may have never planned on taking.
In This Episode
- How effective content brings value beyond the initial ROI.
- How to capture and hold people’s attention.
- Why curiosity gaps keep your audience coming back for more.
- How to create an “implied call to action.”
Quotes From This Episode
“Instead of trying to make it shorter and more bite-sized, you can actually create content that inspires people to act and builds enough tension and emotional drive that they’ve got to know the answer, and they want to find their own solution.” — @DrewDavisHere
“A curiosity gap is a void between what you know and what you want to know.” — @DrewDavisHere
The best content experiences in the world need no call to action. The content is so good, it invites the user into an 'implied call to action.' Click To Tweet
Resources
Content Experience Lightning Round
If you could be any Muppet, who would you be and why?
Andrew has always had a deep affection for Gonzo! He loves the way he always has good intentions, despite how weird or quirky he can be.
Randy feels connected to Fozzie for his tendency to talk a little too much, but he’s very caring.
Anna is a big fan of Rizzo and the jokes that he makes.
Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.
A twice-monthly dose of the trends and insights you need to keep you ON top, from each of our team members at Convince & Convert. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
hbspt.forms.create({ region: "na1", portalId: "5496414", formId: "d63cbd99-2e09-4bfd-94fe-0f625085f91a" });