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How to Foster Customer Advocacy Through a Sense of Community

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Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Joseph DiDomizio, University at Buffalo’s Director of Digital Communications, joins the Content Experience Show to discuss customer advocacy.

"Have your brand be something people want to belong to." -Joseph DiDomizio, University at Buffalo

Community Promotes Customer Advocacy

If you were to conduct a survey of every business in the world, 100 percent would agree that you have to have customers to be successful. Whatever product or service a business offers, it exists to serve the customer.
Unfortunately, this has led many to the pursuit of simply gaining more customers. Any efforts towards retention and customer advocacy are left to simmer on the back burner. What lasting brands have figured out, however, is that the key to thriving and gaining customers is to focus on building an emotional connection with the customers they already have.
The quality of your product is certainly important. But what keeps your customers coming back and bringing their friends are the emotions you inspire and sense of camaraderie they feel with other customers. By fostering this connection, you can increase customer advocacy and evolve from simply selling products to building a community.

In This Episode

  • How emotional connections encourage customer retention.
  • How to build a sense of belonging with your customers.
  • Why marketers in higher education don’t experience the same kind of industry competition.
  • How to conduct effective surveys to understand your audience better.

Quotes From This Episode

“Since we’ve already got point of purchase at a college, and you’re here, we need to be continuing that 360 touchpoint afterwards.” — @JosephDiD
When you buy into a college, you're also really buying the alumni lifestyle afterwards and everything that comes with that degree. Click To Tweet
“There’s a huge opportunity for us to keep emotions flowing and deep identity-related pieces in the forefront of everyone’s minds to keep the relationship moving forward.” — @JosephDiD

Resources

Content Experience Lightning Round

What is one of your favorite things to do in Buffalo?
Joseph is a huge fan of the arts and recommends checking out several galleries, including Albright-Knox, Hallwalls, and Burchfield Penney!
See you next week!

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