How to Use Social to Amplify Earned Media

Tell the Bigger Story

Whether you realize it or not, when your business releases a product or service, you are creating a story. The content, the conversations, the social media engagements, these are all pieces of a greater arc.
As a result of today’s technological landscape, these stories have a far greater reach and lifespan than ever before. Traditional roles of PR and marketing are evolving, and, according to TrendKite CEO Eric Huddleston, should be heavily integrating modern developments like AI.
Through the use of tools and services like TrendKite, you can take in an even more significant picture and shape the arc of your story before it even begins.

In This Episode

• Why both online and offline media sources still matter
• What many businesses overlook when it comes to influencer marketing
• How to approach social both proactively and reactively
• How technology can greatly benefit PR pros by changing crisis management
• Why you need to heavily integrate PR with marketing

Quotes From This Episode

The future of earned media is an AI problem. Share on X
“If we get to a better integration of PR with the rest of the organization’s marketing infrastructure, they’ll be unstoppable.” — @ehuddleston
If the content dries up, it doesn’t matter how beautiful the app is. Share on X
“Find your voice, harmonize it with your brand’s voice, and then learn how to tell that story via social channels.” — @ehuddleston

Resources

• Erik on Twitter
• TrendKite
• The Business Leader’s Guide to Becoming a Social Business