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About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.
Jared Johnson PianoI love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.
The Marketing Book Podcast
Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.
In the Hot Seat
Bandwidth, download speed, resolution, processing power. In just a few short decades these terms have become ubiquitous and vital to the majority of the world’s citizens. Whether in a discussion of the latest phone or in an ad for a local internet service provider, these terms are almost always hinting at one thing: video.
With the ever-evolving capabilities of the internet and the devices we use to access it, video has become one of the most significant forms of content consumed as well as one of the major forces driving innovation. The ability to stream, download, and watch video is one of the primary measuring sticks used to gauge the quality of services and technology.
When it comes to marketing, video has also become an essential way for businesses to communicate with and engage consumers. Tyler Lessard of Vidyard is on the front lines of video marketing and has a lot to say on the matter. In this special episode, he moves from the host chair to the guest seat to share his thoughts and say farewell as co-host of Content Pros.
In This Episode
- How to figure out what kind of content is right for a particular audience
- How to balance long-term campaigns versus campaigns build for a specific moment
- The importance of simplifying the process for creating and sharing video
Quotes From This Episode
“A diverse portfolio of content is the key to success today.” — @tylerlessard
“If everything you do are one and done campaigns then you’re constantly fighting fires, but on the flip side, if everything is long term programs that are repurposing, then you miss some things that could be very timely in the market.” — @tylerlessard
“Find smart people who can teach you every day.” Click To Tweet
Resources
- Tyler Lessard on Twitter
- Vidyard
- Vidyard Go Video
- Episode 137: How ExamSoft Works With Customers to Create Relevant Content
- The Content Experience
Content Pros Lightning Round
Can you give us a sneak peek of something you’re working on that you’re really excited about right now?
Tyler is currently working on a series of campaigns that parody popular game shows. This was actually inspired by a Family Feud parody that Randy put on at the The Content Experience in 2017!
See you next week!
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