What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing, plus surprising findings on webinars.
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When it comes to creating long-term content, few marketers will immediately throw out the idea of a webinar. After all, isn’t the point of a webinar to create an experience for a single moment in time?
According to Todd Earwood and the studies he has conducted at MoneyPath, webinars can and should be so much more than a single event! In his words, a webinar done well should be a factory for evergreen content.
By following some of Todd’s strategies, like setting up your webinar in the Buzzfeed “listicle” style and pulling highlights, you can create multiple videos and audio recordings to re-purpose throughout the year. In this way, you’ll add greater value to your content while also gaining sales leads from those who attend and those who engage after the fact.
“We can’t be oil and water. We have to work together.” — @earwood
“If we’re going to really look at the metrics for a webinar, we’ve got to get past this registration- and attendee-only model. It’s not just the live event.” — @earwood
You create a webinar once in a great way. Now you have a content factory model to repurpose multiple times. Click To TweetBourbon or Fried Chicken?
Fried chicken.
Ice cream or pie?
Always ice cream!
Basketball or football?
Basketball.
See you next week!
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!