About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.
How To Be Panic Proof
In the world of startups and entrepreneurs, there’s a lot of praise thrown at people who can get everything done themselves. There’s an almost religious admiration of people who bootstrapped their company by working an unimaginable amount of hours handling everything from marketing and PR to product development.
While it may seem like a superpower, what if this approach was not only inefficient but possibly detrimental? Jess Ostroff of Don’t Panic Management certainly believes that there’s a better way, as she makes clear in her new book Panic Proof.
Rather than trying to take on as many tasks as possible, zero in on the things that you specialize in and enjoy the most and either automate or delegate the rest. By reaching out to your team and prioritizing their time and tasks, in the same way, you can maximize efficiency and ultimately build a happier, healthier, and more successful business.
In This Episode
- Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
- How to find someone’s specialization
- How to structure your or your employee’s time to utilize specializations while preventing burnout
- How to strategically plan out and prioritize your ideas
Quotes From This Episode
“We need to get back to basics and figure out what we are uniquely qualified to do, what we love to do and then get rid of everything else through automation or delegation.”—@jessostroff
“I don’t think that the full stack marketer is necessarily the best way to service your team.”—@jessostroff
Ask for help, it's okay, get out of your own way. Click To Tweet
“There should be no excuse for why you miss a deadline or why your timeline is off because everyone should know as it’s happening whether there’s something going on that’s going to change the timeline.”—@jessostroff
Content Experience Lightning Round
If you could just leave people with your top trick to being your best self what would it be?
Jess’s answer is simple and to the point: Don’t Panic!
Jess is going to give us two really interesting true facts about her and amid those will be a lie.
Spoiler alert: Jess is, in fact, an amateur trapeze artist and has achieved the highly improbable double black eye!