Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the need for and evolution of brand storytelling.
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It is not uncommon to hear the term “brand storytelling” used in discussions about social media and content marketing. Most businesses are coming to understand that storytelling is one of the most powerful ways to capture the attention of potential customers.
Telling interesting and original stories may feel daunting, especially if your business is a B2B company. Remember, though, that businesses are made up of people, and people have stories! Whether you are selling directly to customers or to other businesses, you are connecting people to people.
In the words of Jessica Gioglio, author of The Laws of Brand Storytelling, you have to approach this as a journalist. The most unique and interesting thing about your business is the people who comprise it. By tapping into their experiences, you can find truly special and inspiring stories that show your customers who you are and keep them engaged!
“Storytelling isn’t necessarily about projecting your desired image of your company or your products. It’s not about dropping overly branded stories into marketing campaigns. It’s really about bridging the gap between how you talk about your business and your customer experience.” — @savvybostonian
There are a lot of misconceptions around what truly is storytelling versus different elements of content that you tell. Click To Tweet“As someone within your business, you need to adopt the mindset of a journalist.” — @savvybostonian
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.