Skip to main

Make Your Social Soar With These Laws of Brand Storytelling

Authors: Ray Buckner Jessica Gioglio
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the need for and evolution of brand storytelling.

Brand Storytelling Is About the People

It is not uncommon to hear the term “brand storytelling” used in discussions about social media and content marketing. Most businesses are coming to understand that storytelling is one of the most powerful ways to capture the attention of potential customers.
Telling interesting and original stories may feel daunting, especially if your business is a B2B company. Remember, though, that businesses are made up of people, and people have stories! Whether you are selling directly to customers or to other businesses, you are connecting people to people.
In the words of Jessica Gioglio, author of The Laws of Brand Storytelling, you have to approach this as a journalist. The most unique and interesting thing about your business is the people who comprise it. By tapping into their experiences, you can find truly special and inspiring stories that show your customers who you are and keep them engaged!

In This Episode

  • Why storytelling has become more than just advertising.
  • Why storytelling isn’t just for B2C.
  • How influencer marketing has affected the way businesses tell stories.
  • Why your strategy shouldn’t center around a single platform or channel.
  • Why your reactive and proactive social channels should be consistent.
  • How to balance your internal culture with the various cultures of your customers in storytelling.
  • How to adapt successful practices without copying other brands.

Quotes From This Episode

“Storytelling isn’t necessarily about projecting your desired image of your company or your products. It’s not about dropping overly branded stories into marketing campaigns. It’s really about bridging the gap between how you talk about your business and your customer experience.” — @savvybostonian
There are a lot of misconceptions around what truly is storytelling versus different elements of content that you tell. Click To Tweet
“As someone within your business, you need to adopt the mindset of a journalist.” — @savvybostonian


See you next week!

Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

b2b influencer