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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
For the past few years, we’ve seen all kinds of brands scrambling to learn more about their Gen-Z audiences. Cue a wave of brands rushing onto TikTok to learn their secrets…
But what about the Gen-Z marketers on the other side of the content? As social media natives, Gen-Z are a goldmine of social media wisdom and insights that could transform your social strategy. In this episode, we hear from Gen-Z Content Strategist, Mitchell Sauve, on how to connect with Gen-Z audiences and what this generation of marketers can do to get ahead on social.
Show Some Love for Your Gen-Z Marketing Colleagues!
Joining Social Pros this week is Content Strategist Mitchell, a colleague of our host, Hannah! He discusses a little about LT’s content team and how it prioritizes the voices of Gen-Z marketers to create fun, engaging, and scroll-stopping content. We also hear why Mitchell believes Gen-Z is the perfect generation for marketing – bringing adaptability, a love of learning, and a willingness to think outside the box.
From leveraging employee-generated content (EGC) to embracing the quirks of social media trends, Mitchell shares insights on how brands can harness the creativity and authenticity of Gen-Z to connect with their audience in meaningful ways. He shares his take on what Gen-Z marketers can do to promote their own skills and grab a seat at the table, plus why handing the reins to your Gen-Z intern could be the smartest move your brand makes!
In This Episode:
- 2:08 – Mitchell gives us an overview of his job as a content strategist
- 3:10 – How social pros can approach working with non-sexy brands (and stay motivated)
- 5:40 – How Mitchell stays motivated when working on all types of content
- 7:54 – Mitchell’s take on how social media platforms and behaviors are changing
- 10:04 – How to get marketing clients with looking beyond vanity metrics
- 13:58 – Why employee-generated content is a huge trend today
- 19:57 – Why a desire to learn and try new things are a Gen-Z marketer’s secret weapon
- 24:05 – Are Gen-Z afraid of LinkedIn?
- 29:58 – Mitchell’s top tip for aspiring social pros
Quotes From This Episode:
“The more Gen-Z voices, the more young voices, that we get in a room, the more diverse the inputs and opinions we'll get. Respect your Gen-Zers. They have a voice, they are powerful, they are loud, and they are capable.” Share on X“I think it’s important to just start trying things out, see what motivates you and what performs well for the type of content you’re creating, and then keep going.”
“Handing over the reins to the Gen-Z intern is, I think, one of the smartest ideas that a lot of brands have done over the last few years. One thing that I think is really cool about working with Gen-Z is their willingness to abandon the brand standards and the rigidity of the brand.”
Resources:
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