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Why Quality Always Beats Quantity in Content Marketing

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Why Quality Always Beats Quantity in Content Marketing

All Killer No Filler

You’ll probably never meet a marketing pro, or at least a good one, who would argue that consumers are consistently getting dumber. It’s a given that the general public is evolving and growing smarter with time. The question is how do we reach and engage them?
While traditional ads are still a major part of many companies’ marketing strategies, most are also looking to the world of content creation to strengthen their brand. As Cara McCarron, President of The Content Company, points out, people aren’t okay with fluff pieces and filler anymore. Quality is the name of the game.
It’s one thing to have a piece of content that hits a bullet point or two with a few hundred words in between to pass as a “blog post.” It’s another thing entirely to give relevant information in a well-spoken manner that flows naturally and looks attractive.
Adages like “less is more” and “quality over quantity” ring true here. Rather than a flood of content to keep your brand in the news feeds and inboxes of the world, a focus on impact with every piece you create brings real strength and relevance to your brand.

In This Episode

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

Quotes From This Episode

People are savvy more than ever, and it’s super obvious when you are just taking one paragraph and regurgitating it” — @caramccarron

We look to writers to be writers and marketers first and not just somebody who has an interest in writing” — @caramccarron

Because so many things are automated in our space, people are still trying to automate the part of it and you just can’t.” —  @caramccarron

As long as the client buys in to the strategy, there’s no problem.” — @caramccarron
“Slow and steady wins the race always in content.” Click To Tweet


Content Pros Lightning Round

What is the type of stuff that you’re watching on Netflix?
Cara’s daily go-to for herself and all four of her daughters is Friends. The episode order or season doesn’t matter, but they always put one on before bedtime. She’s also a huge fan of Stranger Things, Grace and Frankie, and The Blacklist.
See you next week!

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