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How Salesforce is Using AI to Find Leads You Didn’t Know Existed

Authors: Jess Nate Skinner
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI’s place in all of the marketing puzzle, from the administrative operations to sales.

How Salesforce is Using AI to Find Leads You Didn’t Know ExistedThe Perfect Helper
Artificial Intelligence (AI) is the latest cool toy in the content and account-based marketing fields. Curating lists of pre-qualified leads for an eager sales team is now faster than ever and positively impacted by the rise in artificial intelligence.
But incorporating this powerful tool takes more than a software purchase and a quick flip through the instructions. Ensuring there is solid alignment between sales and marketing is an essential step to making AI integration a winning solution for the whole brand.
Once you commit to making the leap to AI, it’s important to maintain some of your old tools that worked well. Many of them can integrate with or even complement your new AI solution.
Additionally, to really make AI the star of your marketing and sales team, look beyond leads to see how it can streamline or take on other operational tasks of the department. From event planning to content marketing, AI can transform an entire department into a lead generating machine.
In This Episode

  • How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
  • Why successfully incorporating AI means keeping some of your old tools to complement the new ones
  • How mining for prospects with the help of AI leads to customers you didn’t even know existed
  • Why AI integration means alignment between sales and marketing

Quotes From This Episode
It’s not all about leads. Sometimes we have to manage budgets. Sometimes we have to put together events.” —@renniksn
We want to do a lot of things, but we have to prioritize ruthlessly. We don't have unlimited resources. Click To Tweet
“The machine is learning by looking at success and comparing it to the opportunity in front of us.” —@renniksn
“We need to drive lead flow. And we need to drive it intelligently, and we need to give it to our salespeople at the right time, at the right place.” —@renniksn
Take it in pieces. Don't try to boil the ocean. Click To Tweet
“As marketers, we still need a balance of art and science.” —@randyfrisch
“Start where you’re solving a real problem, and where you believe you can get a big impact.” —@TylerLessard

Content Pros Lightning Round
Which movie resonated with you more: AI or Ex-Machina? Ex-Machina
What shows are Netflix most likely to recommend for you? It’s always serving up kids’ movies. Specifically, Dinosaurs. I also get a lot of political thrillers because I watch House of Cards every chance I get.

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