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The Best T-Shirt Giveaway of All Time

Authors: 10XMarketing Jay Baer
Posted Under: The Talk Triggers Show
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Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.

Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.

Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.

Learn how a 47 year-old, lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger.

Word of mouth influences 50% of all purchases. But did you know that in B2B, word of mouth influences 91% of all purchases!  
This might shock you, but let’s think about it for a second. Most B2B companies come across as… I’ve got to say it… boring 
So, when B2B company putjust a TINY twist on things, they can unlock a torrent of customer story-telling. 
The majority of examples I’ve told you about on previous episodes of this show are from B2C companies. But this time, you’ll learn how 47 yearold lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger. 
Find out how a B2B manufacturer in northern California has turned their customers into their greatest marketing advantage. 

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