About The Talk Triggers Show:
Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.
Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.
Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.
Learn how a 47 year-old, lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger.
Word of mouth influences 50% of all purchases. But did you know that in B2B, word of mouth influences 91% of all purchases!
This might shock you, but let’s think about it for a second. Most B2B companies come across as… I’ve got to say it… boring.
So, when a B2B company puts just a TINY twist on things, they can unlock a torrent of customer story-telling.
The majority of examples I’ve told you about on previous episodes of this show are from B2C companies. But this time, you’ll learn how a 47 year–old lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger.
Find out how a B2B manufacturer in northern California has turned their customers into their greatest marketing advantage.
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