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The Future of Influence is Integrated Marketing and Authenticity

Authors: Todd Cameron John Hall
Posted Under: Influence Pros Podcast
About Influence Pros Podcast:

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at

John Hall, Co-founder and CEO of Influence & Co., joins the Influence Pros Podcast to talk about content alignment, authenticity and engagement, and the fully integrated marketing strategies of the future.

John Hall_InstagramIt’s Time to Get it All Together

No man, or marketer, is an island.
John Hall is a big advocate for working together. He feels the future of marketing will be a seamless alignment of content, influencers, and brands.
As the co-founder and CEO of Influence & Co., he has been in the business of influencer marketing before there was even a word for it. He is also a highly sought after speaker and author.
Influence & Co. is a content marketing company that helps B2C and B2B companies position key individuals within their organizations as industry influencers and experts. They focus on creating engaging content, coming from clients that reaches their target audiences.

In This Episode

  • Why laying the groundwork for your own influence first is key
  • How to recognize who is the right influencer for your brand
  • Why it’s important to have a problem-solving attitude
  • How to build mutually beneficial relationships
  • Why marketing tactics are converging, making more departments work together


Quotes From This Episode

”The biggest change that I’ve seen since we got in is the shift in media. Platforms are opening up.”  —@johnhall
“What I always tell people about content is to always strategically align it.” @johnhall
”We’re entering this era of the informed customer, multiple platforms, where an influencer can be created within six months to a year. You’ve got to capitalize on that.” —@johnhall

“Don’t be scared to invest in a brand or two with the expectation that these brands are going to help open the doors for these other great, awesome people that will ultimately become influencers in their own audiences and targeting these specific industries. Then all of a sudden you have influence from a variety of people across your company and I love it. I call it a team of thought leaders.”  —@johnhall

“Authenticity is becoming a huge, huge trend. People are being driven to engagement and authenticity.” @johnhall
“In the next three to five years, I see everything converging on each other.” @johnhall



Would You Rather

Would you rather have a dog with a cat’s personality, or a cat with a dog’s personality?
Cat with a dog’s personality. Personality is everything, whether you’re an animal or a human. So, I don’t care what you look like or how fuzzy you are, if you’re cool and you treat me well, that’s what I want. It doesn’t matter if it’s an animal or human, that’s what’s important.
If you were reborn in a new life, would you rather be alive in the past or the future?
Oh, for sure the future. Are you kidding me? I feel like with what we’re born with these days, the tools and the technology and all that jazz? Shoot.
Would you rather be the funniest person in the room or the most intelligent?
It depends what room you are. If it’s professional, I think absolutely the most intelligent. Just because, I think that for me, respect is very important professionally in a career. If you’re talking about a room of my friends from college, to be honest, intelligence is less important. So, I’m fine with having a great time and enjoying being around the people you’re around.

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