About Influence Pros Podcast:
Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions. View all shows—including free downloadable resources—at InfluenceProsPodcast.com.
Benji Travis and Sean Cannell, Founders of Video Influencers, join the Influence Pros Podcast to divulge their thoughts on following your passion, the absolute necessity of authenticity, and the amazing accessibility of video blogging to everyone.
I’m Going to Make You a Star!
Or… you can make yourself a star after an immense amount of hard work.
This is not meant to be discouraging; in fact, quite the opposite. Benji Travis and Sean Cannell believe that a highly successful life in video influencing is more attainable than ever.
With the right blend of hustle, passion, and savvy smarts, anyone can make themselves into a YouTube regular. And while video influence marketing is a new venture, Benji and Sean are here to help you build income, influence, and impact by honing in on your niche marketing and video skills. They interview some of the world’s top influencers and do a lot of personal coaching and consulting to bring you the hottest tips today.
In This Episode
- Why video is becoming the most powerful marketing tool
- How to recognize the hustle and work ethic behind media work
- Why it’s absolutely essential to stay authentic in your content
- How video influence marketing is becoming more accessible as a career
- How to find your niche audience and grow from your strengths
Quotes From This Episode
“Online video is on of the best ways, we think it’s the best way to get your message out.” —@seancannell
“You can absolutely use online video to create a lifestyle career business from what you love to do.” —@BenjiManTV
“I’ve heard consensus from influencers around that video is the most powerful medium.” —@seancannell
“If you want to strive to be a superstar in the limelight, that’s absolutely great for you, but the reality is that it’s actually easier to start with a niche audience, a focused group of people around whatever it is that you do as a profession, whatever it is that you’re passionate about and grow an audience to be able to create a business model, create a business career.” —@BenjiManTV
“There’s a lot beyond the actual video that people don’t see, and that’s what we strive to share with people.” —@BenjiManTV
“There is so much work that goes in behind the scenes. One interesting thing from interviewing 100 influencers just on Video Influencers so far is that we have found a common thread among all of them and that is an intense work ethic and hustle.” —@seancannell
- In the News: Influencer Marketing Is Becoming a Joke: What Can Brands Do About It?
- Benji Travis on Twitter: @BenjiManTV
- Sean Cannell on Twitter: @seancannell
- Video Influencers
- It’s Judy Time
- JP Sears
- Google AdSense
Would You Rather
Would you rather have a one-minute conversation with your past self or with your future self?
Benji: Definitely my future self, because I feel there’s not a lot you can actually do about your past, but your future is still yet to be told.
Sean: I’m going to flip it. I would definitely talk to my past self just for pure upside. I would take 60 seconds of efficient stock information, like world trends and I would go back to my past self and I would just hook it up for me and my family.
Would you rather be able to see in the dark, or see through walls?
Benji: Definitely see through walls because I’m usually sleeping at night. So seeing through walls would be amazing.
Sean: I totally agree with Benji. I’m always thinking of strategy. I’m like what kind of information am I not allowed to see that I can start getting with this and then how can I tie that into getting results for something.
Would you rather know what your pets think of you or what your high school teachers thought of you?
Benji: Well, I don’t currently have a pet right now. I think it would just be entertaining to know what my teachers thought of me because I wasn’t the model student.
Sean: My wife and I actually had two Chihuahuas. I don’t think I would choose teachers because I want to be encouraged. I always like good news, and I don’t know if that would be good news.