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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
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Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros.
Why Attention Doesn’t Equal Intention on Social
When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard?
Joining Social Pros to share her expert insights, predictions, and expertise is Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling, and demonstrating value.
Don’t get her wrong though – there are some best practices she swears by! Jacqueline explains why leveraging data is essential to running a successful social media strategy.
In This Episode:
- 1:44 – Discussing Jacqueline’s career
- 5:33 – Why evolution is vital for sustained success on social
- 6:20 – What to bear in mind when approaching social
- 8:30 – Can gut feeling and snap decisions create great content?
- 10:39 – Why you should let content live and breathe
- 11:00 – Balancing data with creativity
- 13:52 – Persistence or consistency?
- 15:29 – Where to start with LinkedIn content
- 18:13 – How Jacqueline built toward success
- 22:09 – Where should paid social fit into your strategy?
- 27:44 – The power of copy
- 33:13 – The final two
Quotes From This Episode:
We try to find that sweet spot between what we do and what our audience want. Share on X“Follow the audience, follow your interests and follow the industry and I think you’ll keep yourself current.” @jacquelinejoyn
“Raise your hand and create your own opportunities.” @jacquelinejoyn
Resources:
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