What Works Now in Social Media Ads According to Big Data

Hosted By

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

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@MissTriathlon

CEO and Founder of Pattern89, R.J. Talyor, unravels big data that reveals specific creative insights into how marketers are optimizing high-performing ads at this time.

Optimize social media ads

Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend?
R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement.
With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks.

In This Episode

04:10 – How Pattern89 uses AI to predict the success of social media ads
07:06 – Why you can’t always depend on best practices to work for every brand
09:30 – Surprising usage data that has been released amidst the COVID-19 crisis
16:15- How companies are shifting their marketing spend in the middle of this pandemic
18:42 – How ideal publishing windows have changed
23:09 – What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’
31:13 – What type of ads and ad formats are performing best right now
34:36 – How AI has improved dramatically in just 18 months

Quotes From This Episode

“We’re over 95% accurate at predicting the success of a social media ad.” – @rjtalyor
I would urge anybody away from looking at best practices solely to drive their creative strategy because best practices will get you average results. Click To Tweet