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About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
CEO and Founder of Pattern89, R.J. Talyor, unravels big data that reveals specific creative insights into how marketers are optimizing high-performing ads at this time.
Optimize social media ads 
Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend?
R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement.
With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks.
In This Episode
- 04:10 – How Pattern89 uses AI to predict the success of social media ads
- 07:06 – Why you can’t always depend on best practices to work for every brand
- 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis
- 16:15- How companies are shifting their marketing spend in the middle of this pandemic
- 18:42 – How ideal publishing windows have changed
- 23:09 – What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’
- 31:13 – What type of ads and ad formats are performing best right now
- 34:36 – How AI has improved dramatically in just 18 months
Quotes From This Episode
“We’re over 95% accurate at predicting the success of a social media ad.” – @rjtalyor
I would urge anybody away from looking at best practices solely to drive their creative strategy because best practices will get you average results. Click To Tweet
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Take Salesforce’s quiz to identify the best AI use case for you!
- Learn more about Pattern89
- Listen to ep.351 of Social Pros with R.J. Talyor
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