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Why Chatbots Are the Next Step in Marketing Evolution

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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

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The Marketing Book Podcast

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.

CE Instagram Andrew Warner

Chatbots, Not Skynet

The underlying principle to every marketing strategy is this: Reach your customers. If you’re not getting through, there’s absolutely no point.
Marketers are like virtual parkour runners constantly dodging and jumping over hurdles to get to their audience. Unfortunately, some of those hurdles have become accepted as norms—like the fact that a business is doing well to have an email campaign open rate of only 25 percent.
This is why Andrew Warner of Mixergy believes chatbots are the way of the future. Businesses want to engage with their customers by creating a relationship, so why not communicate with them the way they communicate with their own friends and family? According to Andrew, by replacing the standard email list with a well-thought-out chatbot, you can significantly increase engagement with both established customers and prospective customers alike.

In This Episode

  • Why chat is a better way to reach your customers.
  • Why chatbots are not ready to replace humans for many interactions.
  • How to implement effective chatbots.
  • How to approach sales within a chat.

Quotes From This Episode

“We’re all using messaging apps to talk to the people we love and the people we work with. Why are we relegating our customers to email?” — @AndrewWarner
“We’re trying to replicate the way that people already communicate in chat with the people they do business with and they love.” — @AndrewWarner
“You cannot arbitrarily fling sales messages to users in chat.” — @AndrewWarner
You should give people the option to not hear from you, but you should understand why they want to use that option. Click To Tweet

Resources

Content Experience Lightning Round

What is your favorite sci-fi movie?
Andrew admittedly doesn’t like sci-fi, but is in fact a huge fan of romance movies!
What are you watching right now on Netflix?
Fauda is one show that Andrew is really into. He’s also very excited about the many foreign films and TV shows that are being included on Netflix lately!
See you next week!

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