About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.
Marketing of the Future
The growing popularity of video is having a major and immediate impact on content marketing. As more people embrace (and even prefer) short videos and the technology becomes more affordable, companies who resist video are finding themselves on the losing side of the marketplace.
To keep up, content marketers must evolve and in this case that means getting out from behind the computer and on to the big/little screen.
This doesn’t have to involve a production company or a huge orchestrated filming sequence because luckily for us, the rise in video coincides with an increasing interest in guerrilla, behind-the-scenes, unpolished, and relateable content. Your awkwardness could actually work in your content’s favor.
Your awkwardness could actually work in your content’s favor.
More and more customers are looking to create relationships with the businesses they choose to work with and video puts a literal face to the corporate name. Embracing and integrating this medium into your marketing strategy keeps you front and center in the content rat race.
Your awkwardness could actually work in your content’s favor. Click To Tweet
In This Episode
- Why the constant bombardment of content means a shift in marketing focus from tactics to relationships
- How the change in opportunity and real cost of video leads to a restructuring of marketing staffing
- Why engaging a production agency means analyzing the purpose of a video before you begin filming
- How hosting your own videos leads to more insightful and accurate engagement data
Quotes From This Episode
“I’ve gained an incredible appreciation for the power of not only content in general but the power of visual content, the power of immersive content programs.” —@tylerlessard
“People are bombarded with hundreds of messages everyday, and it’s all about how we stand out, how do we build human personal connections with people and how do we do so in a way that really wants them to do business with us as a company but more importantly as people. ” —@tylerlessard
“It’s not just about having the right talent and having the right ideas. It’s about creating a culture of creation.” —@tylerlessard
“We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations.” —@tylerlessard
“There is a recognition that having the ability to create and publish video content no different from how you create and publish a blog post is becoming important for businesses and will be critical over the next few years.” —@tylerlessard
“There are things that are going to really be top of funnel that are going to show somebody that you’re a leader in a category.” —@tylerlessard
“Video may not even be the hero of the program, but it’s something that supports the execution of the campaign or the promotion.” —@tylerlessard
“When you’re looking at an agency or a partner, you both want to make sure that they have the functional capabilities to deliver great content but also a good culture fit with your company and the styles of videos that you like to produce.” —@tylerlessard
“We need to teach our teams to be thinking about the use of video throughout our different campaigns. It shouldn’t be an afterthought.” —@tylerlessard
- Tyler Lessard on Twitter: @tylerlessard
- Notch Video
- Arc Media
- Media One Creative
- RockBridge Media
Content Pros Lightning Round
Where in the world do you live? Kitchener, Ontario, Canada.
What keeps you busy on the weekends? I have four kids under the age of 10. I try to spend as much time as I can with them learning, having fun, and just progressing.
Walk us through one or two influential steps on your way to Vidyard. I started as an engineer in software development at Blackberry which gave me the opportunity to do a lot of different things. Over time I moved more and more into community development, product marketing, and partnerships.
What is the best team building event for engineers or marketers? I hate to use the obvious cliched one but everybody loves bowling, and everybody sucks at bowling, and so it’s actually a really fun way to get people out into an environment where they have to let their guard down and just have fun and be real. Improv training is another great one.
Given your background at Blackberry, what’s the current status of your smartphone? I value simplicity so I’m an iPhone user now.
|Randy:||Welcome to another episode of Content Pros. This is actually the last episode of this season of Content Pros. I guess we all often alter the seasons here at Content Pros when we have an update on our cohost. As you know, very recently Jeff Cohen left us from Content Pros. Jeff was a great marketer with Oracle Marketing Cloud, brought a great perspective around content marketing. I’m really excited about our guest today because our guest today is not only an amazing marketer but he’s my new cohost on Content Pros starting next season, and that’s Tyler Lessard who’s the VP of Marketing at an amazing company, not just because they’re Canadian like my company, but an amazing company called Vidyard, which is all about video marketing. We’re going to dive in in a minute here with Tyler.
As everyone knows, Tyler is joining this family of podcasts that Convince & Convert creates. This one being Content Pros and we are going to talk all next season about strategic content with the lens of how we create great experiences, how we bring all sorts of amazing forms of content not just video, but we’ll definitely have some amazing perspective on video going forward. So, Tyler, welcome to the show. Maybe you can tell us a little bit about yourself and why you’re joining us as our new cohost.
|Tyler:||Hey, Randy. Well, it’s absolutely great to be here. I’m thrilled to be a part of Content Pros, and I’m really looking forward to next season and bringing some interesting new angles to what the world is talking about with respect to content in modern marketing. I’m really excited to be here and happy to chat about my experiences. The last three years that I’ve been here at Vidyard have been, I’d say, life-changing for me personally. But from a business perspective, I’ve really gained an incredible appreciation for the power of not only content in general but the power of visual content, the power of immersive content programs, and it’s really inspiring both my own team as well as all the different marketers we work with to see what people are doing these days to really stand out in the world. And, that’s one topic I’m really passionate about.
I hope to bring to the show is how do we think about content in this new world where attention spans are shorter than ever. People are bombarded with hundreds of messages everyday, and it’s all about how we stand out, how do we build human personal connections with people and how do we do so in a way that really wants them to do business with us as a company but more importantly as people. That’s one of the things I’m really passionate about is using content to expose your personality, to expose your culture and to connect with people on a more human level. So, I’m really excited to dig into that as part of this and pull back those stories both of how we do it here at Vidyard as well as how different marketers out there are thinking that way and really bringing it to life.
|Randy:||I love, as you said, how you do it there, how you do it at Vidyard. To be honest, I mean, we often look at some of the great content, the great marketing campaigns that you’re running here in my day job at Uberflip, and sometimes we’ve got a little bit of envy. I mean, you guys go not just with video, you go so many different formats, and I think even just your commitment to join on this podcast shows that you see the importance of a variety of different formats of content to engage with people, as you said, and to hit them on all these channels. Maybe you can talk about how that team that you’ve built there because you’ve been there for a while now, as you said, over three years, how that’s evolved over time and how you’ve been able to manage growth of the Vidyard team as a whole.|
|Tyler:||Yeah. It has been an interesting three years and our team overall, just to put it into perspective for people, our marketing people is about 20 folks in total so we’re about 200 people as a company. It’s a relatively high percentage of folks in marketing compared to the overall organization. I’m blessed with the opportunity to be at a company that believes in a marketing first approach and the importance and potential of marketing to help drive the business as much as sales and as much as product.
We’ve really focused on building in-house talent. 20 is actually a lot of people, but half of that is our creative team. And, we thought about building out our creative and our content team as a core pillar asset of the company. When we think about the value of Vidyard, if somebody were to come in and say, “Hey, I want to acquire you, I want to partner with you,” we would actually put our content and creative team as part of that value of the company and what we’ve built. It’s something that from day one myself and our CEO talked about. And so, we’ve built great in-house talent. We’ve got three content marketers. We’ve got three designers. We’ve got two web designers. But, we also have three video producers in-house. Having a team like that that can work in a collaborative fashion in a very creative way go so far.
I came from a world where we were highly dependent on agencies. Every time we want to do something out of the norm, we wanted to create an interactive experience, we wanted to create a video, we wanted to do something that had a lot of design work to it, we were always thinking about, “Ah, is it worth the time and the money to go to the agency? How do we really pull this off?” But, having a team like that internally now is frankly game-changing, and it’s something where we don’t actually challenge, “Oh, should we do this? Or is it going to be worth it?” We get everybody together and we go, “Let’s do something really interesting.”
Having a team that’s in that mentality of wanting to constantly produce new ideas, new things that we can be proud of is a very different mindset and a very different culture, and it’s something that I’ve come to appreciate as well. It’s not just about having the right talent and having the right ideas. It’s about creating a culture of creation and creating a culture of wanting to test and experiment and having the right dynamics in the team where people again are encouraged to be thinking like a creative organization and not be really put under pressure to do the first idea, but to think about it and let’s be creative and do the best idea. So, I think organizationally, that’s one important thing we’ve done.
Outside of that team, we have a demand gen organization, a product marketing team, field marketing PR, the typical things you would expect. But, I am I think most proud of what we’ve done as part of that creative team overall and having those folks in-house to really execute all these ideas.
|Randy:||I absolutely love that idea of building the equity of what Vidyard is to include that creative element. That’s part of the value of the business and I think too often we think strictly about the revenue of the company or the customer profile. But, as you said, it’s what does the company stand for and what opportunity does that pave for the future ahead. I absolutely love that.
One of the other things you hit on there that I find intriguing is this idea of 20 of your 200 people are in marketing. That is a large percentage. I mean, that’s a big part of the team. One of the things I think would be cool, Tyler, for the two of us in the upcoming season of Content Pros to do is to even make this podcast more interactive. It sounds crazy. I mean, how do you make a podcast interactive with our audience? I’m curious of the people listening to this podcast. You can reply on a channel like Twitter or LinkedIn and tag Tyler or I with the #contentpros. Let us know what percentage of your team in your organization is marketing. It’s interesting to see how people are hitting on your other point balancing that approach of leveraging agencies versus bringing content in-house.
I’m wondering what your perspective is on the customers you work with, especially when it comes to video production. How often is that being done in-house these days versus externally?
|Tyler:||Yeah. It’s definitely a growing trend that we’re seeing. It’s not just because I’m biased with respect to my role in the industry but it genuinely is happening. I test these ideas with friends and peers in the market as well as with our customers. We’re absolutely seeing more and more content production and particularly video production coming in-house and organizations. It’s been exciting to see a lot more people with journalism backgrounds coming in-house into content marketing roles, seeing writers and folks from a traditional writing background coming in to do these things. But, yeah, we are seeing it follow suit with video now. There is a recognition that having the ability to create and publish video content no different from how you create and publish a blog post is becoming important for businesses and will be critical over the next few years.
What’s been happening alongside that and the reason that we’re seeing it be successful is that, well, A, there’s this younger generation of folks who’ve grown up on this. They’re creating videos and publishing them on YouTube. They’re sharing videos everyday on Snapchat and other channels. And, they recognize that not every video has to be a big Hollywood production. It’s just as good to say, “Hey. We’ve got a great idea here. Let’s get somebody on camera in front of a whiteboard talking about this as a way to explore or peel back a how-to topic.” Or, “Let’s do a quick motion graphic video.” The team here I’ve got, I mentioned we have three folks, and what they can do in a matter of a couple of days still blows my mind, and it’s really incredible to see.
I think the accessibility of video is now there and the people who can really churn amazing content out quickly are out there. And, the cost for this is not merely what it was and also, of course, production equipment and those things have all come down. It’s definitely happening and more and more companies we’re working with are bringing in-house production talent to the table, and it’s helping them go from delivering one or two videos a month to one or two videos a week. And, it really is changing the perspective.
|Randy:||Just to jump in there, I’m curious as you talk about this idea that people are bringing this talent in-house, we can maybe talk about ROI in a bit, but what about the people listening to this podcast just aren’t at that point of being able to convince their boss or just don’t have budget coming up this year but want to start doing that video. Who is the most often person that you see in that team and how do you find that person who wants to step up and give them that creative freedom? And, what type of tools are people using like you said in this hacky form to do that? Then maybe we can then progress into the more elaborate approach.|
|Tyler:||Yeah, you’re totally right. I think the one important point there is that not only our people bringing video production folks in-house, but they’re just bringing video in-house in general. To your point, it’s not always a dedicated producer or creative director. So, again, a lot of the folks we work with, it’s there. Social media lead who again is part of social, they tend to have an affinity for content and video specifically. It might be somebody in product marketing who’s done … They do screen captures or they do desktop recordings for new product launches, things like that where they just have enough familiarity with the tools that they can start to spin out things quickly. We absolutely see it, a variety of folks in marketing organizations that are able to hear these things come up pretty, pretty quickly.
Start in social. Look at folks on the product marketing side. Look at folks in marketing generalist and just start to ask them. Hey, start recording some content and do it.
In terms of the tools they’re using, it may be their own smartphones. It may be a dedicated camera that they’re using. It may be desktop tools. There’s simple tools to record webcam videos and again screen captures that are being effective for these kinds of things.
|Randy:||Yeah, I agree. I mean, I think you made a really good point earlier that just this reality of the new age of how content is being shared by user generated content, it’s leveling us up to be able to be more hacky, to get something out in a less polished version, not to say that there is an opportunity for that more polished asset. What about going that more polished route? At what point do you work with a company or do you say internally that we’re going to do this in-house versus we’re going to actually bring in an agency, we’re going to bring in some external talent to create that video? Is there a type of video that you say or is there a placement on the website or into a campaign where you draw that line internally on your team at Vidyard?|
|Tyler:||Yeah, much of that does come down to what is the goal of the video, of course, and what’s the style of the campaign there. Is it going on the website permanently or is it part of something less time bound say in a blog post or in a campaign? We think about all of those kinds of ideas and you got to be smart about where do you need that polished and that high-end production. But, the way we would typically look at it is if it’s something that is going to be part of a major online brand component, so it’s your homepage video. It might be your lead explainer videos on your websites. There are things that are going to really be top of funnel that are going to show somebody that you’re a leader in a category. We tend to look at higher production value and the ability to work with an agency or something like that at that level.
As well, we tend to look at some of the bigger campaigns we’re doing throughout the year where we’re putting a much bigger investment in the overall program. We expect a bigger return, but we also want to deliver content that we know is going to be spot on and we want to take the time.
One of the other things that agencies actually do bring to the table, it’s not just the production, but they can also be really great at helping you with scripting and just with storyboarding and coming up with the ideas for things that are really going to work. Again, we’re really sensitive, too. Hey, this is a big campaign. This is our big one for the quarter. We want a really killer asset for this. We’ll look to work with a partner who can bring both the creative angle and the production angle. Again, for those other use cases, we’re producing campaigns on the fly all the time where we’re using our in-house talent to create quick videos to go along with those. Video may not even be the hero of the program, but it’s something that supports the execution of the campaign or the promotion and it’s something we’ll do in-house.
|Randy:||I know how important partners are to you at Vidyard, so I’m not going to put you on the spot to call one out who you like to work with. I’ll give you the option to call out one to three, but for people who are going to walk away from this podcast and say, “You know what? We really need to step up. We need to bring someone in to help us to create that amazing top of the funnel video.” Who are some of the groups that you love to work with in your past?|
|Tyler:||Well, first, I’ll answer that in a generic sense and I’ll give you a couple of specifics. From a generic standpoint, what I recommend to companies is to have relationships with three types of production partners. One is an independent so a freelance video producer who can help you with one-off projects. And, they can often be less expensive, more accessible and somebody who’s typically local who can come in and help you on the fly as needed with projects.
Number two is a creator network and so there’s lots of great services out there now that are delivering access to producers in different regions at around the world at very low cost. StudioNow is a great example and Notch Video and there are some others. Then there are dedicated agencies and production agencies who are ones you would typically go to for those higher end productions and they have really dedicated equipment and so on.
We work with a number of those agencies but here we try to stay local when we can because there’s the value of that face–to–face interaction. We work with Arc Media here in our hometown. We work with Media One Creative in Toronto. We work with RockBridge Media in San Francisco and there are a lot of different options out there. But, ultimately, when you’re looking at an agency or a partner, you both want to make sure that they have the functional capabilities to deliver great content but also a good culture fit with your company and the styles of videos that you like to produce, and that’s the one tip I would give you there as you’re looking at partners is make sure that they can align to your tone and your brand. We have a fun kind of very personal tone, and so we look for agencies that we believe can create content that really brings that out. I’ve used agencies that aren’t able to get there and so we’ve moved on.
|Randy:||That makes a lot of sense and I actually like that mindset. That one in the middle is actually interesting in terms of that network that’s out there. I love to discover more about that as we go into the next season together.
Let’s jump a bit though. One of the things that I think both Vidyard talks a lot about as well as Uberflip or my day job when I’m not podcasting is this idea of owning content and owning that destination, creating a more engaging ongoing connection with that audience. Let’s go into this great debate as to where your video should live. Should they live on YouTube, or Vimeo, or whatever channel you like these days, or should you own them more on your own website in different ways? Maybe you can, without just jumping to the answer there, maybe you can help educate people where this debate is coming from these days in the world that you guys play.
|Tyler:||Yeah. I think a lot of the debate really just stems from where we’ve come from. The traditional approach for businesses was if you’re creating a video asset to just stand alone as a promotional piece or to be a part of some other campaign or program, the default was we’ll upload it to YouTube as a place to host that video because it’s free and it’s easy. We would then potentially also link to that video using an embed code on our website, or landing page, or the different place that that video would be embedded. The video would live in both places. It would be on your YouTube channel, but it would also be on your website. But, the version embedded on your website is basically just that YouTube version streaming over.
In a lot of cases, that’s a good start to what you’re doing and obviously it’s nice that it’s free and very simple to manage as an organization. But, one of the challenges now we’re facing is as video is becoming a more integrated part of these different programs that we’re doing, it’s not a one-off kind of brand thing. It’s now we’re doing customer stories on video. We’re doing product demos and explainers. It’s just becoming another piece of our content toolkit for the programs we’re running. Using YouTube as a way to host the videos that are going to play back on your own landing pages and your own websites comes with a number of challenges. Simple things like, well, at the end of the video is YouTube going to recommend one of your competitors’ videos? You lack that brand control over what that playback experience looks like.
But, you’re also missing a lot of the potential capabilities of what you get with video. For example, can you understand when somebody is watching that video just like you might track if they interact with or download a PDF from your website? If they come to watch that customer story video, do you know who watched it and how long they engaged? YouTube is not going to give you that. You’re just going to know there’s another tick on the view counter.
There’s a number of things that as we evolve as content marketers we’re being thoughtful about as video becomes a more integrated part of what we do. And so, that’s where new more premium video platforms are coming into play that align with how traditional B2B marketers really work. And so, it’s the notion of being able to host and distribute those videos in a way on your website that you can brand the experience, that you could create interactive content that would ask them questions or have calls to action to do something next but also in a way that enables you to track and know who’s actually watching what content and using that data back as part of your organization. That’s what we’re starting to see as a trend.
I’d say YouTube is still very important as a distribution channel so we encourage everybody to still post their videos to YouTube because people may find you there. But, when you’re posting those videos on your own sites and your own campaigns, that’s where using a video platform makes a lot more sense because of the incremental value you can get.
|Randy:||Tyler, I fully agree on that. I mean, in the upcoming season when we’re working together on this podcast, we’re not always going to agree but this is one that we’re definitely on the same page on, this idea of owning the journey and ensuring that you take people from one piece of content to the next almost in this Netflix style that we’ve come to expect in our day-to-day lives so a hundred percent with you on that one.
I’m going to ask you the same question that we did earlier in terms of ownership, when we were talking about who’s creating videos, who does this, but now on whose job is it in an organization today to infuse videos through our marketing campaigns, our websites? How does that get owned in today’s day and age? Because it’s not, as you said, just posting it to YouTube anymore.
|Tyler:||Yeah. It’s a great question and a tough one to be honest. I don’t see consistency from organization to organization yet. One answer could be you have to have somebody internally who’s responsible for your video strategy overall and that person understands the technology, and they make sure that video is being used properly in different campaigns. But, the camp I tend to lean towards which I see more frequently is that we just need to teach our teams to be thinking about the use of video throughout our different campaigns. It shouldn’t be an afterthought. If I am thinking about a new campaign or a new content, there should always be a checkbox that you are disciplined to think about. Are we going to include video or not? And, if so, what’s the role of it? How could it complement this campaign or how could it be a key part of it? We just got to really teach our teams to be thinking about it, not as an afterthought, but as a part of how we create content. It is a big step to go towards to make that happen.
From a technology perspective, what we’re seeing is those folks who do run the core marketing tech stack. So, if you’re using a marketing automation system, if you’re using CRM, if you’re using a content platform, it’s the same folks who have to be thinking about the video technology. Again, do you have a platform to be able to host and manage that content to be able to track analytics and get the data you need from it and customize the content? I think we just need to think about it as a part of what we do as marketers and not try to think about it as something special that you only do once or twice a year with a dedicated person.
|Randy:||Yeah, I couldn’t agree more. One of the things that I often do on a big whiteboard is I’ll draw an A on the far left, a B on the far right, a line in between. As in we have to get from A to B and think about not just content marketing but all the different pieces of how we engage someone through that journey of A to B. It’s the different opportunities we have today and that ends up looking at everything from that first engagement with us either on our website or on another site all the way through to sales which I know is another area you’ve got a lot of value to add in terms of what you do at Vidyard and something that again we’ll hopefully get to talk more about in this upcoming season together as we bring guest onto the show talking about how marketing and sales start to have to work together and bring video in there as well.
Before we go too deep though and to everything that you can add value on around here, people are going to start tuning in to listen to you and me of course on a weekly basis through this podcast, so I think it’s important that people get to know a little bit more about you. So, we’ll start off with some just very quick lightning questions, get to know you. I’ll try not to embarrass you too much. We’ll start off with some light ones. Number one, where in the world do you live?
|Tyler:||I am based in Kitchener, Ontario, Canada about an hour outside of Toronto.|
|Randy:||Got ya. All right. Kids, what’s the weekend look like? Are you busy watching videos all weekend or do you have other things keeping you busy?|
|Tyler:||I wish. What keeps me busy, I have four kids under 10. They’re nine, seven, four and one. I absolutely love it. It’s a big part of my life. Outside of work, I try to spend as much time as I can with them learning, having fun and really just progressing. It’s amazing to watch kids these days. I just try to keep them off the tablets as much as I can to be honest.|
|Randy:||That’s so fair. For the record, you’re not allowed to talk to my wife because I’m very happy with my three. Sometimes a conversation about a fourth … I’m sure it’s good but, yeah, I mean we’ll keep you guys separate. Getting to know you a little bit more career progression-wise. We know what you’re doing at Vidyard now. Walk us through maybe just one or two other influential stops along the way.|
|Tyler:||Yes, so I actually started my career as an engineer. I’m an engineering graduate and started on the actual software development side of the house. I spent my first 10 years as a grown up at Blackberry, which is a phenomenal experience. It was from 2001 until 2011. It was many years of hyper growth and hyper globalization which was very exciting. Really a very impactful number of years on my life personally. But from a career perspective, it gave me the opportunity to do a lot of different things. And, I started off on the software side, move more and more into community development and evangelism as I found I enjoyed more talking to people than writing code and slowly progressed through into product marketing and partnerships. I got a chance to learn a lot of different things and see how a lot of different groups function with an organization like that. I’ll leave it to later to talk about why I ended up in marketing but the good news is I’m happier now in marketing than I ever have been.|
|Randy:||Fair enough. I’ve got an awkward question for you. You’re going to alienate someone here perhaps. But, what is the best team building event when you’re out with engineers, and what’s the team building event when you’re out with marketers, and how do they differ?|
|Tyler:||Oh. Yeah. That’s a good question. I mean, I hate to use the obvious cliched one but everybody loves bowling, and everybody sucks at bowling, and so it’s actually a really fun way to get people out into an environment where they have to let their guard down and just have fun and be real.
The one other thing that I’ve done with marketing and I also did it with sales teams was we spent an afternoon doing improv training. That was probably the best team building exercise as part of an offsite that I’ve ever done because when you’re at improv training, it’s teaching you not only the power of communication and how to work with other people, but again really lets your guard down and exposes people and forces them to just be really fun and human, and I think that’s the most important thing. Honestly whether it’s engineers, marketers, sales teams, the most important thing there are doing things just force people to let their guard down, be human and connect with people, and those are the things that I love to do.
|Randy:||I love that. I love that point about improv. It’s funny. We actually give a grant to everyone of our employees so every year they’re able to spend a thousand dollars on courses that will help them professionally develop. One of the sales people took an improv class. At first, we saw the expense reimbursement form. We were like, “Huh, what is this all about?” But, they had a really good reason. They said it’s about being more comfortable, being more comfortable to put yourself out there so I couldn’t agree more about that type of bonding experience.
All right. We’re going to leave you with the toughest question maybe, given some of the loyalties that you’d have to have as a Canadian first and foremost but as someone who’s at Blackberry through all that growth, what does your smartphone look like today?
|Tyler:||Well, I’m an iPhone user today and I value simplicity, and so being a Mac, iPhone combo user. It just works. It’s just simple and it does everything that I need to do. I love my legacy of my life at Blackberry and things that we did there, but time has moved on, and I think I need things that are going to keep me moving quickly and simply. I just value that simplicity and Apple has done a nice job with that.|
|Randy:||Yeah, I mean, I caved too at some point. I mean, we had those loyalties and it was funny. I was looking up some dirt on you like I always do, people who listen to this. Now I like to sometimes find people’s first tweet. Yours was actually interesting. It was all about the idea that no one can hack a Blackberry and tied to privacy. This was back in 2010. But, I think it’s one of these perfect realities of almost the innovator’s dilemma of how other solutions catch up in time. That’s I think one of the things I’m most excited about going into this new season together of us bringing on a lot of thought leaders onto Content Pros who are changing the norm, changing the way we think about things. It’s happened so quickly and I’m hoping that what we can do together is bring people onto this podcast who can challenge the way that everyone who’s listening in approaches their day-to-day whether it’s professionally, personally and how content can play an impact on keeping us on the forefront.
Tyler, thank you so much for coming on today. Thank you for the commitment that you’ve shown personally, that Vidyard is going to show towards everything going on in the content space, and I encourage everyone to tune in next week as the new season starts the two of us together welcoming on our first guest. This has been a great podcast.
As everyone knows, we are part of the Convince & Convert family of podcasts. There’s a whole bunch of great podcast material coming out. There’s one called Business of Story. There’s Social Pros with Jay Baer. There’s a whole bunch more that you can check out at the Convince & Convert website. You can also find all the podcasts that we’ve done over previous seasons at contentprospodcast.com. Of course we’re everywhere. The podcast can be found from Stitcher to iTunes, Google Play. When you’re there, leave us feedback. Let us know what we can do better going into this new season together. Until then. Tyler, thanks so much for joining us, and we’ll see you all in Content Pros.