Social Pros is one of the longest-running marketing podcasts in existence! (10 YEARS and counting) and has been recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, Zillow, Glossier and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us for new interviews or browse our archive of 600+ episodes, as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!
@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t replicate, Andy shares actionable advice for marketers at every level of AI maturity.
Full Episode Details
Andy joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to chat about how marketers can level up their skills and stay competitive in the fast-evolving world of AI.
He shares tactical insights on prompt libraries, custom GPTs, and why automation is the next frontier for marketers looking to work smarter and faster. Andy also explains why peer-to-peer conversations and informal mastermind groups are critical for learning in this space, and are often more impactful than staying glued to industry news. Additionally, Andy dives into balancing creativity in the AI era, and reflects on how to use AI not for perfection, but as a springboard for bolder, more human ideas.
Perhaps most importantly, Andy challenges marketers to take ownership of their growth, warning against waiting for organizational change and encouraging listeners to build their own intellectual property through tools like custom GPTs. You won’t want to miss this all-new episode that’s a must-listen for anyone navigating the evolving intersection of technology, creativity, and career security.
In This Episode:
1:47 – AI maturity for marketers and why it’s important
5:32 – Knowing the AI proficiency of your team members
8:33 – Using AI to understand our audience better
12:50 – Andy’s examples of gap analysis for content creation
15:15 – What AI isn’t good at, and why it’s important to know the limitations
20:10 – How to improve your SEO by creating content that AI can’t
24:43 – How to build and leverage your prompt libraries to get ahead
28:21 – Which FAQs Andy receives are worth asking, and which aren’t
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