6 Success Tips From Experienced Social Pros

Social Pros PodcastPart of what makes the Social Pros Podcast so interesting to produce is that we talk to a wide variety of guests from different industries, and each guest has unique insights and experiences into how best to be social, even though many of their job titles and descriptions are the same. January was a particularly varied month, with guests from Weight Watchers, the popular weight loss company; FreezerBurns, an innovative frozen food review site; Songza, a music-streaming application; and our 100th episode of Social Pros, which featured some of our fabulous guests from the last 2 years.

What does it take to be a successful social media professional in each of these different fields? We pulled out the most interesting insights:

Songza Co-Founder, Elias Roman

Elias Roman, Songza

Elias Roman, Songza

“It’s about content that is perfect for the context,” says Elias Roman, the co-founder of Songza. (tweet this)

He believes that successful business development and marketing is all about powerful curation, especially with the enormous amount of content that the Web has amassed over the years. The artists and experts that he has gathered to curate for Songza have had a huge impact on the company’s success.

When it comes to social media, his biggest piece of advice is to compete for retweets.

“We want to write back to people,” he says, “and not just a way that’s helpful but is so helpful, so personality laden, and so fun to read that people will re-tweet our customer service response.”

Now, that’s an approach that every company should consider adopting!

Click the play button to listen here:


Read on for the full highlights: https://www.convinceandconvert.com/social-pros-podcast/why-human-curated-content-outstrips-computers-every-time/

Social Pros Episode 100

Some of our esteemed former guests and social media rockstars joined the podcast for a very special live taping of Social Pros which aired on Google Hangouts. It was great to see the faces of some of our favorite guests and hear insights on their 2013 experiences, plus what they believe is in store for 2014. Guests included:

As we learned which tools are likely to thrive and which will be forgotten and how these Pros went from intern to strategist, there were some important takeaways for 2014 and beyond.

“Social used to be the last part of the conversation. Now it’s often the first.” – Vanessa Sain-Dieguez, @VSDieguez (tweet this)

“Be brave. Be patient. Be disruptive.” – Scott Gulbransen, @sdgully (tweet this)

When it comes to new platforms and technologies, embrace the change. – Brad Walters, @bradjwalters (tweet this)

Watch the full Hangout on YouTube and check out all of our Social Pros tips from the 100th episode: https://www.convinceandconvert.com/social-pros-podcast/3-big-questions-for-social-in-2014-celebrating-100-episodes-of-social-pros/

Weight Watchers Director of Social Media, Lauren Salazar

Lauren Salazar, Weight Watchers

Lauren Salazar, Weight Watchers

“The role of social media for @WeightWatchers is to enable, inspire, encourage.” -@sassandglitter (tweet this)

This level of personal attention to social media carries over into the sales and customer service roles at Weight Watchers, and their integrated approach is what helps Weight Watchers retain their customers and fans because it actually helps people lose weight. When it comes to creating fans and developing loyalty, it’s the support and success that matters most. Weight Watchers has developed a loving customer service team and a dedicated community of users who combine to drive collective customer happiness.

While Weight Watchers has utilized technology, especially the wearable kind, to entice its customers, “It’s important to have the antithesis of Shiny Object Syndrome,” Lauren warns.

This carries over to their strategic social media approach. If your fans aren’t on a platform yet, she says, then it probably doesn’t make sense for you to be there yet either. Be excited, but not too excited.

Click the play button to listen here:


Read the full show highlights here: https://www.convinceandconvert.com/social-pros-podcast/are-you-keeping-people-connected-with-your-brand-and-each-other/

FreezerBurns Producer, Gregory Ng

Gregory Ng, Freezerburns

Gregory Ng, Freezerburns

“I stayed committed to a niche that was untapped.” -@GregoryNg (tweet this)

Reviews of freezer food is definitely an untapped niche, especially when Greg first started creating videos in 2008. While making videos about freezer food may not have been part of his master plan in the beginning, he quickly learned that he could generate a business around his reviews by being the authority in the space. Once he realized his videos were gaining traction, he was able to figure out a way to monetize the site.

One of the most interesting parts of this story is that you don’t need a business to create content; you can create a business from the content if you want.

“You have to have the passion to do it,” Greg advises. “But you also have to have the monetization strategy to keep it going.”

Greg’s biggest piece of advice for Social Pros is to stop being a perfectionist. This advice resonates particularly with the Type A characters that often work in high-stress, high-power environments.

“Publish often, and tinker your process as you’re publishing because it will never be perfect the first time. ” (tweet this)

Click the play button to listen here:


Read on for the full highlights: https://www.convinceandconvert.com/social-pros-podcast/do-it-backwards-creating-a-business-for-your-content/

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