What New Data Tells Us About Blog Advertising
Blog advertising isn’t dead—in fact, it’s an increasingly viable channel for brands to engage their audiences. New research tells us more.
How to Own Your Blogger Outreach Process
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
Everything You Need to Know About Nurturing Influencer Relations
Developing a close relationship between your brand and your advocates can make a huge difference in generating awareness, brand loyalty, and ultimately sales for your company. Learn how to nurture your influence relationships for maximum success.
The Carrot and Stick of Social Media Disclosure
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications?
Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI
Back Up the Bus – The Changing PR Timeline
Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]