Your 10 Favorite Blog Posts in 2016
Jay Baer lists the top 10 blog posts of 2016 and examines the underlying trends for digital marketers.
6 Benefits and 3 Challenges of Blogging
Before you set out to strengthen your business through blogging, be mindful of its most common challenges—and benefits.
5 Sly Ways to Get More Clicks
Clicks aren’t everything, but they are important. 5 under-the-radar ways to get more clicks from Jay Baer and Convince and Convert.
Your Blog Post Is Too Damn Long
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, we have enormous competition to […]
Why Blog Posts Fail
Blog posts fail not because they aren’t good, but because they aren’t strategic, and don’t use big data to give them the best chance for success. Jay Baer explains how to fix it.
33 Must-Read Marketing Blogs to Follow
In digital marketing, if you don’t learn, you die. The best way to keep learning? Read, a lot. These 33 blogs can get you started.
How To Improve Your Content Development Process
Take a macro look at how one agency manages tons of content with an efficient content development process.
A 4-Step Blogger Outreach Tool for Identifying Influencers
Identifying influencer personas is a crucial first step in effective blogger outreach. This cheat sheet will help get you started.
How to Increase Your Content’s Shareability
How did Canva’s Design School triple their traffic in 60 days? It all came down to refining their content strategy.
How to Rock an Awesome Content Plan
Strategizing your content plan is one thing. Now how about actually executing it? The Convince & Convert Managing Editor tells you how.
What the Best Bloggers Do Right
What makes a super-blogger, one who attracts thousands of views and shares with each post? It all comes down to these three strategies.
Maximize Your Content Creation Commitment
We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation.
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
The visual styling of a blog post can make or break your blog post. Take advantage of every tool you’ve got to keep your reader engaged.
The Keys To Writing Compelling, Creative Content
Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Here are four ways to create compelling content that will cause your target audience to take action.
3 Ways to Engage Your Team and Improve Your Blog
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.
How to Get Your Leadership Team To Blog More Effectively
As a marketing director or manager, it’s your job to create an opportunity in your executives’ very busy lives to meaningfully contribute to the marketing strategy you know will work. Here’s how.