Facebook Success Summit – 22 Sessions on Everything Facebook
Is Facebook important to you and your business? If it’s not now, it will be soon (see my post tomorrow for more on that). Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they […]
6 Degrees of Influence – The Value of Customer-to-Customer Connections
Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few […]
Crowdsourcing: Beyond the Basics
Guest post by Clinton Bonner, Director of Sales at Chaordix, specializing in the technology and services of managed crowds for open innovation and social research. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it […]
Are You Slow Enough to Succeed in Social Media?
Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business” in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. In his own, story-filled way, he emphasized the point that we are in a period of unusual […]
Does Your Facebook Page Have a Pulse?
Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using […]
Are You Taking Social Media Shortcuts?
Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4” of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook […]
Diane Hessan – The Twitter 20 Interview About Brand Communities
Diane Hessan knows the wisdom of crowds first-hand. As the CEO of Communispace, a fast-growing major player in the brand community creation and management industry, she’s helped drive consumer insight and product innovation for dozens of Fortune 100 companies. Co-author of the book Customer Centered Growth, Diane was recently named Entrepreneur of the Year by […]
Social Media Marketing Case Study – More is More
The last social media case study in a 3-part series this week. Sometimes, your customers should be the star of your social media show, not the brand. That notion is at the heart of this social media case study featuring Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If […]
The Geometry of Social Media – Why Triangles Rule
Whether it’s your Facebook page, your blog, your Linkedin group, or your private brand community, your social media home base operates like a sports bar. You first go to a sports bar for the amenities. The TVs. The food. The beer selection. But you return again and again not for the elements that brought you […]
33 Hot Social Media and Digital Marketing Tips (and 8 Killer Quotes)
Just finished up the MarketingProfs Digital Marketing Mixer in Chicago. Another great event filled with excellent content and smart attendees. I was a Mixologist for the event, along with Stephanie Miller from Return Path, Michael Brito from Intel, and Beth Harte from MarketingProfs. Our job was to attend conference sessions, take notes, and then wrap […]
Brand Community Managers Take Heed of “Managing Online Forums”
Patrick O’Keefe knows more about online forums than you do. In fact, he may know more about forums and message boards than anyone out there, as evidenced by his extremely useful book “Managing Online Forums“ The level of detail in this book is startling, with a glossary, and an entire section of templates that you […]
When the Face of Your Brand Goes Splitsville
Are you putting all your eggs in the basket of a single person? I talk a lot about social media being about people, not logos. And as more and more communities find success by emphasizing their humanity, the sensibility of that approach is taking root. But without fail, every time I speak about humanization and […]
Social Media Excellence and a Side of Fries
Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. – posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the […]
Audit Your Intellectual Capital – 7 Ways to Find Your Stories
Guest post by Elizabeth Sosnow (@elizabethsosnow), Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Boy gets girl. Boy loses girl. Boy slips on banana peel, […]
Crowdsourcing Your Dog Food
One of the most overlooked benefits of building or facilitating an online community around your brand is the market research opportunities. Your brand community – even if nascent and emerging – consists of hundreds or thousands of customers that are familiar enough with your company (and care enough about it) to self-identify as a fan/friend/member. […]
CC Chapman – The Twitter 20 Interview on Telling Stories and Humanizing Brands
CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking […]