Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born
Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their […]
How Brands Can Use Feedback to Measure Customer Experience
All that customer feedback you’re collecting can help you measure customer experience in more powerful and accurate ways than ever before.
6 Ways to Build Customer Loyalty at Every Touch Point
Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every touch point with these six strategies.
The New Kind of Customer Loyalty Your Company Needs
In order to stay competitive in the era of experience loyalty, brands need to make local customer engagement a priority.
What Makes Customers Loyal to Brands?
What makes customers stick by a product? A new survey of reveals the six most commonly-cited factors in customer loyalty.
How Oscar Meyer is Cooking Up Customer Connections
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app.
7 Customer Loyalty Lessons from Lady Gaga
With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions […]
6 Ways Web Check-ins Can Benefit Your Brand
Guest post by Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd, addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are […]
The Power of Truth, Woot-Style
On a recent trip to New York, I was pondering the future of the in-flight magazine and bemoaning its general editorial shoddiness when I stumbled upon an extraordinary interview with Matt Rutledge from Woot about their policy of telling the truth and acknowledging mistakes. (hat tip to US Airways Magazine) Since the first caveman painted […]
An Amazing True Story of Cars, Bribes, and Customer Service
(Originally posted on Off Madison Ave blog) Earlier this year, I received a FedEx envelope unexpectedly. It was from Infiniti (Nissan Motors USA). I purchased an Infiniti EX in late December, 2007. Turns out, according to the letter enclosed in the FedEx, the window sticker on my vehicle listed a “rollover sensor” as standard equipment. […]
Why Social Media Isn’t Marketing At All
What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.” The Characteristics of Social Media: Duration: Ongoing Target: Current and previous customers Goal: […]