3 Tips to Unlock Emojis’ Marketing Value
Emojis have taken root in the modern consumer’s vocabulary, and marketers need to speak the language. These tips can help you leverage emojis’ marketing value.
Why You Need Both Personalization and Humanization
Personalization and humanization are both key components of modern digital marketing. Here’s how they work and why, with examples from Jay Baer.
The Right Way to Balance Business and Fun in Your Content Marketing
Yes, you can balance business and fun. Whether you’re producing B2B or B2C content, there’s room for a bit of personality in even the most serious brand.
Why Do So Many People Recognize the Jay Baer Brand?
Get a glimpse into Jay Baer’s journey building both a business and personal brand in this video interview.
20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies.
Why Brands Shouldn’t Be Afraid to Get Emotional
Why are brands so afraid of expressing emotion? There’s nothing wrong with putting personality behind your brand.
How to Create a Scrappy Brand Blueprint
A brand blueprint define your brand and how you tell your story. Here’s how scrappy marketers can make their blueprint crystal-clear.
5 Branded Content Campaigns You Need to Know
These five brands are doing branded content right, embracing subtlety and enhancing the credibility and value of their host content.
How to Plan and Create Awesome eCommerce Content
Creating content for your brand-new eCommerce site, but not sure where to start? This guide will point you in the right direction.
How to Uncover a B2B Brand Voice That Isn’t Boring
Too often, B2B companies come across as stiff and impersonal. These exercises will help you uncover your brand’s unique, relatable voice.
What Happens When a Brand Embraces Its Story?
More consumers are craving transparency and compelling storytelling from businesses. It’s time to bring your brand’s story front and center.
5 Things Companies Do That Ruin Storytelling Success
Too often, organizations get in the way of their own storytelling success. Here are five of the most common—and avoidable—mistakes.
Why the Best Marketing Campaigns Put Customer Experience First
More than ever, brands are defined by the customer experience they deliver at every touchpoint. JetBlue’s latest campaign answered the call.
How to Keep a Campaign Relevant
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
How to Leverage the Power of Trending Topics
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.