9 Surprising Statistics You Didn’t Know About Business and Community
These surprising statistics reveal why the “one-to-many” message is dying, while messages from brand communities see the greatest impact.
The 4 Ways to Keep Facebook Group Members Engaged
Keep your Facebook Group and other community members active and fired up using these 4 tactics from Jay Baer.
5 Must-Haves of an Effective Comment Policy
To keep your social page’s comment section civil and welcoming, make sure your comment policy includes these five crucial rules.
How Unexpected Extras Hold the Key to Business Transformation
What signature things help your business stand out? Unexpected extras—called “lagniappe” in New Orleans—can help set you apart.
3 Tactics to Surprise and Delight Your Fans
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.
How to Bring Humor to Community Management
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Quit Renting Your Audience in Social Media
Brands are finally starting to recognize that maybe social media is a better place to interact with customers you HAVE rather than the customers you WANT. A new Slideshare presentation from Jay Baer.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
Thought leadership, or people-powered marketing, isn’t just a PR strategy. It can also be a way to engage customers and grow your influence.
How the Millennial Workforce is Changing Business
As Millennials begin to dominate the workforce, traditional business values begin to change. What new values will take precedence?
Top 4 Digital Priorities for Higher Ed CMOs
According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing.
Why Every Organization Needs a Chief Marketing Improvisation Officer
As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
Why Good Community Management Equals Great Business Development
The skills that community managers build in their roles engaging their audiences are paramount to a business development role. From brevity and versatility to audience awareness, business developers can learn a lot from community management.
How to Choose the Right Social Channels to Reach Your Customers
For businesses marketing to social media users, the dilemma of how to optimize your marketing investment, content, and business impact on social media is important. Find out where you should focus your efforts and why.
How to Run Successful Campaigns on Google+
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
7 Ways to Lighten Up Your Marketing and Generate Conversation
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.