What Bill Gates Predicted About Content Marketing
Back in ’96, Bill Gates declared “content is king.” 20 years later, the reign of content is here. Here’s how companies are getting on board.
29 Ways to Save Time and Overcome Your Marketing Challenges
The biggest challenge for marketers? Saving time while planning awesome content. Here are 29 ways to do it.
How to Repurpose Your Content Again and Again
Your evergreen content continues to work wonders, but what about those old posts that haven’t aged as well? It’s time for some repurposing.
Successful Social Pros Create Their Own Content
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Why Interactive Content Marketing is the Future
Interactive content marketing is cutting through the noise and engaging audiences by solving problems first and marketing second.
How to Generate Epic Content Ideas
To capture leads, marketers must provide consumers content they crave. Ask yourself these four questions to spark those fresh ideas.
10 Tips to Shave Hours Off Your Social Media Marketing
Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
4 Lessons from BuzzFeed’s Worst Headlines
You’ve read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.
How to Dig Deep for Richer Content
Surface-level content is only the tip of the iceberg. Dig deep into your company culture for smarter, richer content inspiration.
It’s Time to Pay to Play
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
How To Improve Your Content Development Process
Take a macro look at how one agency manages tons of content with an efficient content development process.
25 Bold Ideas for the Social Media Shy
If you’re suffering from social media shyness, breathe a sigh of relief—these 25 ideas will supercharge your social presence.
9 Ways to Get More Traffic from Guest Blogging
If you want your guest blogging to earn you more traffic and email subscribers, you have to do it right. These nine tips can help.
Customer Support on Social Media is No Longer Optional
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
Boost Your Content Marketing ROI With This Secret Weapon
Marketing teams everywhere are strapped for resources. Good news: you’ve got a bottomless resource well sitting right in your own office.
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.